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Google Now Automatically Converts Flash Ads To HTML5

Posted by samzenpus on from the have-some-ads dept.

An anonymous reader writes "Google today began automatically converting Adobe Flash ads to HTML5. As a result, it's now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash. Back in September, Google began offering interactive HTML5 backups when Flash wasn't supported. The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager created an HTML5 version of Flash ads, showing an actual ad rather than a static image backup. Now, Google will automatically convert eligible Flash campaigns, both existing and new, to HTML5."

8 of 188 comments (clear)

  1. Time for an AdBlock patch by Anonymous Coward · · Score: 0, Insightful

    Go go go!

  2. Oh great ... by gstoddart · · Score: 3, Insightful

    Thanks, assholes, now we're going to have to figure out how to block this crap in HTML 5.

    Will someone please kick the Google CEO in the crotch?

    I'm tired of the internet being shat upon by asshole marketers.

    --
    Lost at C:>. Found at C.
    1. Re:Oh great ... by Anonymous Coward · · Score: 0, Insightful

      Would you rather go to a pay model?

    2. Re:Oh great ... by MightyMartian · · Score: 4, Insightful

      I'd rather go to a "Autoplay site owners should be beaten into comas" model, myself.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    3. Re:Oh great ... by ShanghaiBill · · Score: 4, Insightful

      Would you rather go to a pay model?

      False dichotomy. "No ads" and "ads that pop-up or auto-play without permission" are not the only alternatives. I have no problem with text ads, and I don't mind non-flashing banner ads. Not all marketers are assholes.

  3. Just Remember by American+AC+in+Paris · · Score: 5, Insightful

    I cannot even begin to count the number of commenters here who pushed HTML5 as the best way to end, once and for all, those incredibly invasive and annoying Flash ads.

    You got exactly what you were asking for.

    So long as business is on the web, there will never, ever, ever be a technological "solution" to online advertising. There's simply too much money at stake for that to happen.

    --

    Obliteracy: Words with explosions

  4. Re:Flash was NOT cool in the begining by jlv · · Score: 3, Insightful

    Scalar vector graphics and sound are cool, but Flash was not wonderful technology. Adobe was not to blame; they just bought the existing monster.

    Flash was foremost a huge CPU waster. And an easy to use vector for all sorts of security exploits (because the original code from Macromedia was an abomination).

    And don't forget, Flash was so important you shouldn't even be able to uninstall it.

  5. Which is worse? by JRV31 · · Score: 2, Insightful

    Flash or HTML5,if HTML5 is crapware and Digital Restrictions Malware rolled into one.