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Google Now Automatically Converts Flash Ads To HTML5

Posted by samzenpus on from the have-some-ads dept.

An anonymous reader writes "Google today began automatically converting Adobe Flash ads to HTML5. As a result, it's now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash. Back in September, Google began offering interactive HTML5 backups when Flash wasn't supported. The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager created an HTML5 version of Flash ads, showing an actual ad rather than a static image backup. Now, Google will automatically convert eligible Flash campaigns, both existing and new, to HTML5."

3 of 188 comments (clear)

  1. Just Remember by American+AC+in+Paris · · Score: 5, Insightful

    I cannot even begin to count the number of commenters here who pushed HTML5 as the best way to end, once and for all, those incredibly invasive and annoying Flash ads.

    You got exactly what you were asking for.

    So long as business is on the web, there will never, ever, ever be a technological "solution" to online advertising. There's simply too much money at stake for that to happen.

    --

    Obliteracy: Words with explosions

  2. Re:Oh great ... by MightyMartian · · Score: 4, Insightful

    I'd rather go to a "Autoplay site owners should be beaten into comas" model, myself.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  3. Re:Oh great ... by ShanghaiBill · · Score: 4, Insightful

    Would you rather go to a pay model?

    False dichotomy. "No ads" and "ads that pop-up or auto-play without permission" are not the only alternatives. I have no problem with text ads, and I don't mind non-flashing banner ads. Not all marketers are assholes.