Slashdot Mirror

← Back to Stories (view on slashdot.org)

Google Now Automatically Converts Flash Ads To HTML5

Posted by samzenpus on from the have-some-ads dept.

An anonymous reader writes "Google today began automatically converting Adobe Flash ads to HTML5. As a result, it's now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash. Back in September, Google began offering interactive HTML5 backups when Flash wasn't supported. The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager created an HTML5 version of Flash ads, showing an actual ad rather than a static image backup. Now, Google will automatically convert eligible Flash campaigns, both existing and new, to HTML5."

2 of 188 comments (clear)

  1. No wonder. by roc97007 · · Score: 4, Interesting

    I have flash turned off (who doesn't?) but lately I've noticed that ads have begun to autoplay again.

    So, how do you make html5 "always ask first"?

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  2. Thank you! by darkain · · Score: 4, Interesting

    While everyone else is bitching about ads being displayed (hey, adblock targets the CONTAINER, not the AD itself, so it is still blocked, just like static images were before!)...

    I'm extremely THANKFUL for this! Seriously, can we not count the number of end-user exploits that have been transmitted through Flash advertising on some of the worlds largest and most visited web sites!? Adobe and the Flash platform have a horrendously bad reputation in the security market. As someone who has to constantly fix other people's computers, this is a much MUCH welcomed change!!

    oh wait, shit, what am I saying... less broken computers = less paychecks for me... FUCK. NNNOOOO, BRING THE FLASH BACK!!! :-O