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Intel To Rebrand Atom Chips Along Lines of Core Processors

Posted by samzenpus on from the keeping-it-consistent dept.

angry tapir writes Intel has announced that going forward it will use style of branding for its Atom chips that is similar to its branding for Core chips. Atom CPUs will have the X3, X5 and X7 designations, much like with the Core i3, i5 and i7 brands. An Atom X3 will deliver good performance, X5 will be better and X7 will be the best, an Intel spokeswoman said.

2 of 109 comments (clear)

  1. Core branding is utterly useless by DrXym · · Score: 3, Insightful

    I have an Core i5 CPU in a tablet. It's clocked so low and steps down so fast that it may as well be in a different CPU family for all the comparison it bears to one in a desktop PC.

  2. While you're at it... by ChunderDownunder · · Score: 4, Insightful

    Please dump the Pentium and Celeron brands, which are relics from a bygone era.

    Just call your brands either Core or Atom and be done with it.

    Obfuscation doesn't help the consumer.