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Intel To Rebrand Atom Chips Along Lines of Core Processors

Posted by samzenpus on from the keeping-it-consistent dept.

angry tapir writes Intel has announced that going forward it will use style of branding for its Atom chips that is similar to its branding for Core chips. Atom CPUs will have the X3, X5 and X7 designations, much like with the Core i3, i5 and i7 brands. An Atom X3 will deliver good performance, X5 will be better and X7 will be the best, an Intel spokeswoman said.

15 of 109 comments (clear)

  1. You mean BMW numbering? by Carewolf · · Score: 2

    Since the core lines are meant to follow BMW numbering, I guess that means Atom now will too.

    I wonder when Intel realizes BMW have introduced 2, 4 and 6 series in recent year ;)

  2. But I want faster... by telchine · · Score: 4, Funny

    Surely there should be an X11 chip, for those that want to go louder and faster?

  3. Dubious premise . . . by Phreakiture · · Score: 5, Funny

    An Atom X3 will deliver good performance

    I highly doubt that.

    --
    www.wavefront-av.com
    1. Re:Dubious premise . . . by Bengie · · Score: 2

      Current Atom CPUs are 8 core with ECC so-dimms, only consume 25watts at the wall at full load and perform non-SIMD related workloads between 1x and 0.5x of a quad-core 8 thread Haswell Xeon of similar frequencies, will nearly identical AES-NI performance.

  4. In other news... by gnasher719 · · Score: 4, Funny

    ARM just renamed their chips X3000, X5000, and X7000 :-)

  5. Re:like eggs by itzly · · Score: 5, Funny

    Likewise, instead of selling condoms as small, medium and large, they are branded: regular, tight, and extra tight.

  6. Core branding is utterly useless by DrXym · · Score: 3, Insightful

    I have an Core i5 CPU in a tablet. It's clocked so low and steps down so fast that it may as well be in a different CPU family for all the comparison it bears to one in a desktop PC.

  7. While you're at it... by ChunderDownunder · · Score: 4, Insightful

    Please dump the Pentium and Celeron brands, which are relics from a bygone era.

    Just call your brands either Core or Atom and be done with it.

    Obfuscation doesn't help the consumer.

    1. Re:While you're at it... by LWATCDR · · Score: 2

      It would be difficult to find any modern x86 CPU that is not good enough for those tasks. Heck even a pretty old CPU should work for most of those.
      The amount of CPU power available today borders on the unbelievable.
      Outside of power users like gamers, developers, CAD, Video editing, and other high end users a Pentium is more than good enough.
      Frankly they would get better value out of an SSD than an I5.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    2. Re:While you're at it... by slaker · · Score: 2

      Pentium as a brand name has too much consumer good will for Intel to drop it. Remember that Intel Marketing spent 20 years convincing people to buy them. I have met people who bought a Pentium-based notebook rather than a Core i3 specifically because of the Pentium sticker. And current Pentium CPUs certainly aren't bad. They're pretty much i3s without hyperthreading support. They're perfect adequate for light-use machines.

      I jokingly tell people that Celeron is an ancient geek word that means "Don't Buy Me", but the fact that they continue to exist is mostly a statement to the levels of ignorance present in the computer-buying public.

      --
      -- I wanna decide who lives and who dies - Crow T. Robot, MST3K
    3. Re:While you're at it... by crow · · Score: 2

      Just think of "Celeron" as "i1" and "Pentium" as "i2" and then they fit just fine.

  8. Tell me these are 64bit? by AbRASiON · · Score: 3, Informative

    Microsoft is releasing 32bit versions of Windows 10, due to idiot Atom 32bit machines manufactured only a few years ago.
    It's time for 32bit to die out entirely, hopefully no more 32bit only CPU's from Intel.

  9. Re:Problem with this scheme by CastrTroy · · Score: 3, Informative

    I agree that they currently make it way too hard to determine which CPU is better than the other. Currently they have 2 things called i3/i5/i7. The i7 that's used in desktops is not the same i7 that you will see in a standard desktop chip. And they also sell small form factor desktops that use the laptop version of the i3/i5/i7. Then there's the lower end chips like Celeron/Pentium/Atom, that I can't figure how how they are supposed to compare to eachother. It was a lot easier when they actually changed the marketing name of the chip each time they actually made a change to the processor. 386,486, Pentium, Pentium 2, Pentium 3, Pentium 4 and so on. They've had the i3/i5/i7 names since 2008, and it's gone through Nehalem, Sandy Bridge, Ivy Bridge, Haswell, and Broadwell all without changing the marketing name of the chip. You have to look at stuff like i7-4770 , or even worse, look up the exact model number (BX80646I74770) to try and figure out exactly what you are getting.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  10. Re:Problem with this scheme by slaker · · Score: 2

    Generally speaking, the CPU branding is an indicator of feature set and relative performance within a generation and product class. We have desktop, mobile and (ultra)low-voltage part. If you're getting hung up trying to determine which CPU is faster between two CPUs of wildly different architectures (desktop Sandy Bridge vs. low-voltage Broadwell, for example), it's almost always going to be an apples to oranges comparison anyway; you're probably looking at different classes of devices. Just pay attention to the product class (desktop/mobile/LV) and product generation and the i3/i5/i7 designations will be appropriate.

    --
    -- I wanna decide who lives and who dies - Crow T. Robot, MST3K
  11. I just want to know: backdoor or nobackdoor by ad454 · · Score: 4, Interesting

    With recent Intel chips containing AMT (Active Management Technology) and vPro, which contain integrated 3G radio support plus hidden processing core running separate hidden "management" instructions from the main core, what I really want to know is which Intel chips have a potential backdoor and which do not.

    https://fsf.org/blogs/communit...

    Otherwise any smart competitor which can prove that their don't have any backdoors, would have a significant marketing advantage. (Are you listening AMD?)