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Can the Guitar Games Market Be Resurrected?

donniebaseball23 writes: Thanks to a glut of titles, hardware and precious little innovation, the Guitar Hero and Rock Band craze all but died out by 2010. Now, however, strong rumors are swirling that one if not both franchises will be making a return on the new consoles. But will players care? And will the market once again support these games? Charles Huang, co-creator of Guitar Hero, weighed in, outlining some of the challenges. "First, the music genre attracts a more casual and female audience versus other genres. But the casual gamer has moved from console to mobile," he warned. "Second, the high price point of a big peripheral bundle might be challenging. Casual gamers have a lot of free-to-play options." That said, there could be room for a much smaller guitar games market now, analyst Michael Pachter noted: "It was a $2 billion market in 2008, so probably a $200 million market now. The games are old enough that they might be ready for a re-fresh, and I would imagine there is room for both to succeed if they don't oversaturate the way they did last time."

28 of 163 comments (clear)

  1. MAKE SOMETHING NEW! by gurps_npc · · Score: 4, Insightful
    Trying to rehash a game that right for a particular technological level that we now exceed is not a good idea.

    Make something new and better.

    --
    excitingthingstodo.blogspot.com
    1. Re:MAKE SOMETHING NEW! by mlts · · Score: 4, Insightful

      Some markets just come and go. It might just be that these lines of games might be just as viable as databases for one's Cabbage Patch dolls.

      Would it make money? Maybe to a niche market. If I were to do something, I'd focus on price/quality as opposed to volume. For example, the guitar would not be a cheap piece of plastic, but perhaps a real one that can be strung and played as normal once someone got tired of the game.

      Also, te game should go further than the last game types. Make different instruments. Allow multiple players to play the instruments at the same time, either coop, or one after the other in a battle of the bands. Even go with odd things, such as a chainsaw and doing WASP or Jackyl songs.

      Mainstream-wise, no... this genre isn't going to be in vogue again, but there is still money to be made.

    2. Re:MAKE SOMETHING NEW! by Bodhammer · · Score: 4, Informative

      Like Rocksmith 2014?

      --
      "I say we take off, nuke the site from orbit. It's the only way to be sure."
    3. Re:MAKE SOMETHING NEW! by xaxa · · Score: 3, Informative

      For example, the guitar would not be a cheap piece of plastic, but perhaps a real one that can be strung and played as normal once someone got tired of the game.

      My sister has that, I think it might be this: http://rocksmith.ubi.com/rocks...

      In any case, it's a real guitar that does something like Guitar Hero.

      Make different instruments. Allow multiple players to play the instruments at the same time, either coop, or one after the other in a battle of the bands.

      Don't they do this already? Again, my sister has a drumkit and microphone for Guitar Hero, and I'm sure I've played both with and against her, consecutively and concurrently.

      Even go with odd things, such as a chainsaw

      OK, that would be new.

    4. Re:MAKE SOMETHING NEW! by UnknownSoldier · · Score: 4, Interesting

      Absolutely agree! How Rock Band jumped the shark ...

      1. In Rock Band 1 you could slow the practice speed down to 50% speed. In Rock Band 3 some idiot designer raised this to 70%!? WTF? I'm trying to _learn_ the song. Allow me to slow this down to _25%_ for some of those songs.

      2. Give me an option to show me the notes in _actual_ music notation so I can **learn to read music**. I _want_ to see the notes in Treble Cleff and/or Bass Clef.

      Color-coding the music was brilliant. Teachers even used it to _actually_ teach students!

      3. For the love of god use a _standard_ USB connection.

      Stop locking me into your shitty proprietary vendor lock-in peripherals. If I buy a guitar, drums, or keyboard it should work across ALL games and ALL platforms: Xbox360, Xbone, PS3, PS4.

      4. Stop the bullshit "No Export" option. WTF can't I export it from Rock Band 2 and import it into Rock Band 3 if I own *both* ??

      * https://en.wikipedia.org/wiki/...

      5. Provide the band's famous song(s) not their shitty unknown songs of bands we love.

      Why can't we buy Journey's "Any Way You Want It"?? We're stuck with the crappy: "Don't Stop Believing"

      And now we can't even buy that??

      * http://www.rockbandaide.com/20...

      Greed ruined the music games.

    5. Re:MAKE SOMETHING NEW! by hairyfeet · · Score: 2

      The problem with those kinds of things is they just teach the kid to be a glorified MP3 player, that's it. There is a vid online of some kid being brought up on stage with Steel Panther I believe and as long as all the kid has to do is play Van Halen note for note? The kid plays perfectly. The second the kid is told to just shred? Deer in the headlights.

      I've gotten on stage with those kinds of players and even though they could totally slaughter me when it came to playing a cover tune note perfect? I'd end up with the crowd cheering me because I could actually interact with audience feedback and play with feeling, despite not being nearly as technical as they were. there is a BIG difference between playing somebody else's work note by note and actually creating music, if all you want is the former? These are great for that, you want the latter? I would argue they actually hinder the player as they teach basic patterns but don't give you any context to use them except in that one specific piece, you end up with "Darmok and Jalad at Tanagra", you know the words but have no meaning or context to use them correctly.

      --
      ACs don't waste your time replying, your posts are never seen by me.
  2. I'm holding out for Accordion Hero by Anonymous Coward · · Score: 4, Funny

    Or Zydeco Washboard Hero.

    1. Re:I'm holding out for Accordion Hero by ganjadude · · Score: 3, Funny

      I call the jug!

      --
      have you seen my sig? there are many others like it but none that are the same
    2. Re: I'm holding out for Accordion Hero by jd2112 · · Score: 2

      How do you become a bagpipe hero?
      You stop playing.

      --
      Any insufficiently advanced magic is indistinguishable from technology.
  3. Just by invictusvoyd · · Score: 2, Insightful

    Learn to play real guitar ..

    1. Re:Just by Anonymous Coward · · Score: 5, Insightful

      Can't this be said about any video game that doesn't include unrealistic activity? Why not just drive cars? Why not just play football? Why not chuck rocks at pigs?

    2. Re:Just by halivar · · Score: 5, Funny

      Why not become a CIA operative and get shot in the head in a Russian airport in a shocking but easily predictable double-cross?

    3. Re:Just by gstoddart · · Score: 4, Interesting

      You know, my wife will be eternally grateful for Rock Band, et al.

      I led a very, er ... musically sheltered life prior to Rockband and Guitar Hero. Wasn't a fan of most forms of rock, couldn't stand metal or punk. Like, at all.

      The Rockbank type games taught me a LOT about the melody, structure, and musicality of them; sort of acted as a crash course in understanding why they didn't suck.

      Since then I've bought well over a hundred punk albums (literally) and other stuff I previously didn't like since playing the game.

      Say what you will about these games ... but in my direct experience, nothing teaches the structure and musicality of a broad range of music as well as these things.

      For me and my wife? We'd buy this again in a heartbeat ... because it's a fun game to play in parties, and a friend's wife makes drumming on expert look easy.

      So when I'm rocking out to Rise Against in the car, my wife is laughing and saying "Thank god for Rockband". Because without those games, I most certainly wouldn't have been.

      --
      Lost at C:>. Found at C.
    4. Re:Just by Anonymous Coward · · Score: 5, Interesting

      I already know how to play real bass and some guitar. I still enjoy playing Rock Band. They're not mutually exclusive.

    5. Re:Just by dj245 · · Score: 4, Interesting

      Learn to play real guitar ..

      Or any other instrument. I bought a $150 banjo, a $12 electronic tuner, and a $15 book (ISBN 978-1883206444) about 5 weeks ago. I've only had time to put in about 8 sessions of 30-60 minutes but that's all it took to start sounding somewhat good. I was concerned I would annoy my wife to death but the banjo sounds good even in the hands of a beginner.

      --
      Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
    6. Re:Just by Anonymous Coward · · Score: 3, Insightful

      Millions of kids bought Guitar Hero and Rock Band to realize their dreams of actually becoming ROCK MUSICIANS

      Quite literally ZERO kids actually did that. Just like zero kids bought Madden thinking it would let them realize their dreams of playing quarterback in the Superbowl. People buy games to let them live out fantasies of things they know they are unlikely to ever be able to do in real life, the music game genre was no different.

    7. Re:Just by bws111 · · Score: 4, Insightful

      Oh, bullshit. The same number of kids thought they were going to be real musicians as thought they were going to be real race car drivers, assassins, airline pilots, or any of the other games you can get - zero.

      Nobody played those games to 'get skills', they played the games because they were fun. There is nothing 'sad' about it at all.

    8. Re:Just by Peganthyrus · · Score: 2

      Millions of people bought Guitar Hero and Rock Band to enjoy a fantasy of being a rock star. I don't think anyone bought these games expecting to actually learn how to play music.

      Have you learnt to become a space marine from playing Quake? Have you learnt to rule a nation by playing Civilization? Have you learnt to draw graffiti by playing Jet Set Radio? Have you learnt to be a hand-to-hand combat master playing Street Fighter?

      Unless a game is explicitly designed as a teaching device, you are not likely to learn anything more than a vague caricature of the skills involved in the activity it simulates. Nobody expects to learn any activity based on a video game. But somehow, people constantly criticize Guitar Hero and Rock Band for this.

      Why do you think anyone expects these games to teach them to play a real instrument?

      --
      egypt urnash minimal art.
    9. Re:Just by Mr.+Shotgun · · Score: 2

      Relevant XKCD http://xkcd.com/359/

      --
      Of all tyrannies, a tyranny sincerely exercised for the (supposed) good of its victims may be the most oppressive
  4. I prefer Rocksmith by nobuddy · · Score: 5, Informative

    Same game, but plugs in to your electric guitar and teaches you to play while you play.

    1. Re:I prefer Rocksmith by h4ck7h3p14n37 · · Score: 4, Insightful

      I wish I could mod this up. I've been playing Rocksmith for about four years and I think it's a fantastic way to learn guitar.

      Sitting by yourself and playing scales and chords (badly) is very boring. It's easy to want to put the guitar down and do something else. Rocksmith keeps you entertained (motivated) and I find that if I sit down with the intent of playing for an hour I'll play for three.

      I just wish the guitarcade section of Rocksmith 2014 were better. Games are over very quickly and it takes too long to start them up again. There really needs to be some sort of infinite life mode so you could run the drills for as long as you want.

  5. Great for family by Anonymous Coward · · Score: 2, Interesting

    I've been a drummer for 36 years and my family and I really like to play Guitar Hero, the kids mostly like singing and the drums with the wife playing "bass" and I play "guitar". It's fun for us, a way to have family time where we're all doing something together and support each other. However, having discovered Rocksmith 2014, this drummer is turning into a guitarist :) I still like the relative simplicity of Guitar Hero, but honestly, Rocksmith is more enjoyable on a personal level... Will we buy another incarnation of Guitar Hero? Yea, probably...

  6. Re:NO. Because ROCK is DEAD by halivar · · Score: 3, Insightful

    The guy on controller two has to make sure he correctly presses the button every five seconds that loops a slice of a better, older song.

  7. Re:NO. Because ROCK is DEAD by enjar · · Score: 3, Funny

    PaRappa the Rapper reboot?

    "Kick punch, it's all in the mind..."

  8. 50% of the fun with 5% of the effort by Aqualung812 · · Score: 4, Interesting

    I forget the actual %'s and quote, and couldn't find it, but I remember one of the creators of the guitar game genre explaining that he and his musician friends wanted everyone to experience the fun of being a musician, but knew that becoming one takes a TON of effort.

    So, the goal was to give a lot of the fun of being a real musician, but with a fraction of the effort.

    Most people that like Rock Band or Guitar Hero don't want to learn how to be a real musician. They just want to have fun, and they do!

    My point is, quit trying to point out that they should make it more realistic (real guitars, etc), because that defeats the whole point. If you already know how to play, go play! It will usually be much more fun than Rock Band.
    But, if you don't know how to play and don't want to spend years honing your art, just go have fun.

    Also, this: http://www.xkcd.com/359/

    --
    Grammer Nazis - I mod you "troll" unless you actually add something on-topic. Yes, I know I have mispellings in my sig.
  9. Re:Feasibility of exploiting real instruments? by SecurityGuy · · Score: 3, Insightful

    For guitar, it's called Rocksmith. Fun game. For voice, there are a number of games that do that already. I'm a lousy singer, so couldn't list off the names of those games as I've never bought them, but I see them any time I go into a game store.

  10. Guitar Hero is actually FUN and family! by lordmage · · Score: 2

    I know.. I do have a family and my daughter is special and she loves Guitar Hero/Rock Band and I have every one I can get my hands on from GameStop used bins and even have 3 Metallica Guitar Hero (Best Guitar Hero ever!). I will play with her, my son will play with her, and as a family we have a lot of fun. It is something special to enjoy a community game that has some great tunes behind it.

    Enough with the advertising. I just want new guitars and new sounds. I personally prefer Rocksmith but all these games are just fun in the end. It is a family event rather than a family fight.

    I look forward to it myself.

    --
    I can program myself out of a Hello World Contest!!
  11. I worked on Guitar Hero for the Wii. by Anonymous Coward · · Score: 5, Interesting

    Posting as AC because I don't want Activision lawyers coming out of the woordworks, even if I no longer live in the USA.

    Quite honestly, I think the question given in the summary is bunk. Did guitar games go away? Yes, both Guitar Hero and Rock Band got the axe, for two different reasons.

    In the case of Rock Band, it went by the wayside because Viacom bailed out of Harmonix, and they no longer had a company to bankroll them. Combine that with a poorly-timed release of Rock Band 3 when music/rhythm games in general were on the decline, and Harmonix's choice of plumbing a nonexistent niche through the "pro" controllers, and you have a recipe for a disaster. Personally, I loved the "pro" keyboard peripheral for Rock Band 3, and in fact I play it as much as I can to this day. The problem is that Harmonix were not willing to commit to providing note tracks for a significant portion of their existing song library for these pro controllers. Given that both Rock Band and Guitar Hero default to a lowest-common-denominator set list when it comes to DLC - if any one person in an online set doesn't have the song, you can't select it - it was perceived by most gamers as punishing players who were not interested in Pro Guitar or Pro Keys. After all, someone who is dead-set on playing Pro Guitar or Pro Keys isn't going to be buying DLC that's largely keys-centric or guitar-centric, respectively. In fact, even after the "pro" peripherals were released in Rock Band 3, Harmonix continued to publish an enormous volume of DLC that in many cases did not even have a note track for the keyboard peripheral. As a result, many people trying to use these new "pro" peripherals ended up being limited to the on-disc songs despite having sunk a considerable amount of money into DLC that favored their instrument, simply because nobody else had them. A song that has a killer keyboard part is unlikely to have a sufficiently challenging guitar part for any guitar players to buy it, and vice-versa.

    In Activision's case - and I speak from experience, as I worked on most of the iterations of Guitar Hero for the Wii - it was simple market saturation. Any random gamer who liked the music/rhythm genre could have told Activision why they played Guitar Hero: Because it's fun. It wasn't because of specific bands, it was because it was damned fun. Nevertheless, given that most of Activision's executives likely hadn't picked up a game controller since the late 80's, they paid "market research" companies to tell them what gamers wanted. In reality, what these so-called "market researchers" told Activision was more or less what they wanted to hear: Secure licenses for specific bands, and make games that cater specifically to those bands.

    Anyone who has played Guitar Hero could tell you that this was a bad idea, and in fact those of us who were Guitar Hero fans first, and Guitar Hero developers second, screamed at the top of our proverbial lungs that this was faulty reasoning. The average person who is playing Guitar Hero isn't playing it because he likes the bands, he's playing it because he likes music/rhythm games. Similarly, the person who is not playing Guitar Hero is doing so because he's just not interested in music/rhythm games. No amount of band-specific point releases will change that. Ultimately, the executives disagreed, and so Activision set about saturating the market with a new update every three months. Guitar Hero: Aerosmith, Guitar Hero: Van Halen, Guitar Hero: Metallica, and even Guitar Hero: Smash Hits, a game that literally only consisted of songs that were already in Guitar Hero 1 and 2, because god knows Activision had to try to wring more dollars out of people since they only owned the franchise as of Guitar Hero 3. By the time Guitar Hero 5 hit shelves, people had already become numb to Activision's unending flurry of titles, and they largely ignored it. Guitar Hero: "Phoenix", the code name for Guitar Hero 7, was well under development at Vicarious Visions when the final word came in in early February of 2011: