Google Taking Over New TLDs

bobo the hobo writes: In the corner of the internet where people care about DNS, there is a bit of an uproar at Google's application for over a hundred new top-level domains, including .dev, .lol, .app, .blog, .cloud and .search. Their application includes statements such as: "By contrast, our application for the .blog TLD describes a new way of automatically linking new second level domains to blogs on our Blogger platform – this approach eliminates the need for any technical configuration on the part of the user and thus makes the domain name more user friendly." They also mention limiting usage of .dev to Google only: "Second-level domain names within the proposed gTLD are intended for registration and use by Google only, and domain names under the new gTLD will not be available to the general public for purchase, sale, or registration. As such, [Google's shell company] intends to apply for an exemption to the ICANN Registry Operator Code of Conduct as Google is intended to be the sole registrar and registrant."

Comments

Suspicions Confirmed

[Anonymous Coward]

Google must be using .dev internally. This move is only to prevent others from confusing things.

And no one cares

[ugen]

I am watching the "new generation" use the internet/web browser. They don't do it the way we (I?) did. They have little concept of "url" or web site address. Any resource they access is entered into the ever-present search box or "magic combo url bar", as series of search terms or a common name. They rely on the (non-standartized but helpful) search subsystem (usually, Google, but not always) to bring them to the right place. Domain names with their formal fixed format are not part of their use pattern, and I don't expect that to change.

So, let it be .whatever.

Re:Monopolistic: Do no evil?

[Dagger2]

I might be guessing wrong here, but I'm thinking the primary intention of these new TLDs was to earn ICANN shitloads of money. It costs $185,000 just to apply for one, and $25,000/year to keep it.

Every Fortune 500 company doing the same thing would be a dream come true for them.

Re:Greedy bastards.

[Anonymous Coward]

No developers have a publicly accessible .dev URL today.

FTFY. A lot of developers use dnsmasq to redirect .dev to a webserver on localhost or a testing server. It's pretty much a default in the web development world. My laptop resolves .dev addresses so that project.user.dev works out to the same as http://testingserver/~user/project .

Google taking the .dev domain opens up weird DNS possibilities.

Re:who cares ?

[dryeo]

Nissan is a better example, try nissan.com