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That U2 Apple Stunt Wasn't the Disaster You Might Think It Was

journovampire writes with this interesting bit about the fallout of U2's partnership with Apple. "Remember U2's album giveway with Apple at the end of last summer? And how the world seemed to become very annoyed that its contents had been "pushed" to their devices without permission? Well, the naysayers might have been loud – but that hasn't stopped the stunt having a lasting effect on the band's popularity. That’s according to new research from retail insight experts Kantar in the US, which shows that nearly a quarter (24%) of all US music users on iOS devices in January listened to U2, nearly five months after Songs Of Innocence was released for free onto 500m iPhones across the world. In a survey of iOS users, Kantar found that more than twice the percentage of people listened to U2 in January than listened to the second-placed artist, Taylor Swift (11%)."

2 of 201 comments (clear)

  1. Oh just stop already by Anonymous Coward · · Score: -1, Troll

    Music, like sex, is a young person's affair. Just drop it after 40, nobody wants to hear it, and no one wants to think about it.

  2. Free Music by Thyamine · · Score: -1, Troll

    I still don't understand why people flipped about this. You got a free album from a real band (your preference for/against U2 will vary). I do like U2, so I'm sure I'm biased towards them, but I can tell you I haven't listened to the album at all. It's nice I got it for free, but I can turn off the sync and no big deal. Not on my phone, not in my custom playlists. If you don't like it, who cares. Stop whining. I don't like Country, but if I got a free country album I'd say 'That's cool' and never listen to it. No one trampled on your rights or raped your ears.

    --
    I will shred my adversaries. Pull their eyes out just enough to turn them towards their mewing, mutilated faces. Illyria