Microsoft Convinced That Windows 10 Will Be Its Smartphone Breakthrough

jfruh (300774) writes At the Mobile World Congress in Barcelona, handset manufacturers are making all the right noises about support for Windows 10, which will run on both ARM- and Intel-based phones and provide an experience very much like the desktop. But much of the same buzz surrounded Windows 8 and Windows 7 Phone. In fact, Microsoft has tried and repeatedly failed to take the mobile space by storm.

Comments

Re:Breakthrough?

[rtb61]

The problem is M$ is not offering the options customers want, either OSX or preferably Android. Offering options is pretty pointless if the options you offer and not the ones the customers want regardless of how many options you offer.

When M$ were being dicks with ribbons and windows 8, they completely ignored the idea, that hey, pissing off customers in one market segment will likely negatively impact those customer choices in other market segments. So how many people pissed off by ribbons and touch feely desktops choose to punish M$ by choosing any phone, absolutely phone other than an M$ one and for how many years will those customers hold a grudge. Seriously arrogantly pissing of customers can get them to hold a grudge not just a several years but the rest of their lives, you play you pay and the Ballmer legacy will hang around for a long time to come.