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Amazon Opening Imported Goods Store On Alibaba
itwbennett (1594911) writes "Amazon is usually on the other end of the 'if you can't beat em, join em' dynamic. But next month Amazon is launching a store on Alibaba's Tmall.com site to get access to some of the Chinese online retail giant's 265 million monthly active users. Amazon already has its own e-commerce site geared for the country, but its share of China's online retail market is only 0.8 percent, according to Beijing-based research firm Analysys International. Alibaba, in contrast, controls three quarters of the market through its Tmall and Taobao Marketplace sites."
I'll explain it to you, dear Mr. Laowai. Alibaba's sites are actually not that popular in China. China has over 20000 on-line retailers with revenues over one million USDs (2012 data). On-line commerce is not limited to Alibaba's sites alone. While they do have a dominant position in some product categories, they do not have an overwhelming grip on e-commerce market in China in any form as they claim in their IR communiques. This is a blatant lie they told US SEC and naive US investors to get that insane valuation.
I really doubt that Amazon can get any beachhead in Chinese market by going on Alibaba, more likely they are just giving Mr. Ma free money. They will get no more than yet another grey, faceless listing page on tmall, while still having to pay Baba for greatly overpriced traffic (Alibaba's click costs 12 times more than Chinese average PPC market rate).
Alibaba does report their high goods turnover, insane profitability, and ability to act according to "strategic vision", however they don't ever mention that:
1. Their biggest foreign market is... Russia, a country that is soon to go down.
2. Many of their side businesses are being attacked and closed down by Chinese authorities. The attitude of the communist elites towards Mr. Ma's business is overwhelmingly negative. The privileged communist caste loath him for the fact that he came to money and prominence without sucking their dicks, and they are putting efforts to fix that.
3. Their turnaround digits can't be genuine for the fact that the practice of selling your own goods to yourself to up your computed rating is widespread among vendors.
4. They are genuinely loosing that fight for the mobile market. They went low down on that, so they simply have to force desktop users to make purchases from the phone, so they can draw digits for investors.
5. Their top managers are no more than decorations, hired for their good appeal to investors. In reality they are isolated from all, but most symbolic forms of decision making. Their mid-managers are, without a single exception, friends and buddies of Alibaba's original team, hired with no regard for real skills and suitability for position.
6. They have no real plans, and they change their "long term" business plan on the go. Hundred million dollar projects are initiated and closed on a whim. The management body within Alibaba that actually runs company's operations is a revolving door establishment. They loose best and brightest, while retaining underperformers. They have to compensate by paying external management consultants big buck for any substantial undertaking they try.