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Tag Heuer Partners With Google and Intel To Create Luxury Apple Watch Rival

Posted by samzenpus on from the things-you-don't-need dept.

An anonymous reader writes Luxury Swiss watchmaker Tag Heuer has announced it will be designing a smartwatch in partnership with U.S. tech giants Google and Intel. The watch is to rival similar devices in the consumer wearables market, specifically the much-anticipated Apple Watch. Tag is the first watchmaker to join with Google, however it is thought the deal will also welcome collaborations with other high-quality LVMH brands, such as Hublot and Zenith. The watch will be available toward the end of the year, with price structures and functionality details announced shortly before its release.

3 of 111 comments (clear)

  1. It's win-win. by dohzer · · Score: 4, Insightful

    Google and Intel bring the tech know-how, and Tag Heuer brings the idiots willing to pay ridiculous money for a watch.

  2. Watch and learn, young'uns by melted · · Score: 4, Insightful

    This is what desperation looks like. Paraphrasing Vic Gundotra (of Google+ "fame"): three turkeys don't make an eagle.

  3. Re:Not a watch by ZipK · · Score: 5, Informative

    but a good mechanical watch in a stanless steel case can still cost $10,000 - because of the intricate, hand-assembled internals

    A good mechanical watch in a stainless steel case costs a few hundred dollars or less. $10,000 watches are jewelry whose price is inflated primarily by artificial scarcity and brand management.