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Amazon Launches One-Hour Delivery Service In Baltimore and Miami
schwit1 writes Amazon.com announced the launch Thursday of its one-hour delivery service, Prime Now, in select zip codes in Baltimore and Miami. It initially launched in Manhattan in December. The one-hour service, available to Amazon Prime subscribers through the Prime Now mobile app, costs $7.99. Two-hour delivery is free. From the article: "Amazon Prime's success has blown away the company's projections and 'petrified' local and national retailers, said Howard Davidowitz, chairman of Davidowitz & Associates, a national retail consulting and investment banking firm headquartered in New York City. 'If you're a retailer and you're not scared of Amazon ... you should be,' he said. 'They are the change agent. They are leading the change in retail.'"
8 dollar to not wait one hour extra? Wow, that's a huge difference.
Might be but I can see cases where it might be worth it to some folks. Honestly pretty much anything I would get in my car to go get would take at least 30-60 minutes of my time + gasoline. In a place like Manhattan I could easily see it taking much longer than in the midwest suburbs where I live. My hourly wages are significantly higher than $8 and the opportunity cost to me and my company if I have to leave for an hour to go buy something could easily justify an $8 delivery charge if we needed it right away.
I buy a lot of stuff through Amazon (and other online vendors) precisely because of the opportunity cost to shop in person. Sometimes shopping is fun but most of the time it's just a chore plus it puts wear and tear on my car and takes up time I could put to better use.
If I place seven orders a day, I alone have monopolized a driver and his vehicle for an entire work shift if the distribution center is 30 minutes away from me.
Probably not true because the delivery person would probably batch several deliveries into a single run. In fact it would be seem to be economically insane to do otherwise. This only works in high population density locations (presumably) so you aren't likely to be the only person ordering stuff at a given time near your location. It would take some clever software and planning but it's doable. My undergrad degree is in industrial engineering and this is a pretty nifty operations research problem.
Even if there were distribution centers where every Walmart has a store in the US and they had a fleet the size of FedEx themselves (FedEx even just does a daily route), can they really keep the kind of items everywhere that I would order?
Of course not. It will necessarily be a limited menu so to speak. Same reason Walmart doesn't stock everything in their stores that you can buy through their website.
Amazon are single-item-only things from marketplace sellers, very few of whom ship their entire inventory to Amazon for safe-keeping.
I shop a lot through Amazon and only about 20% of what I buy comes from marketplace sellers and maybe 5-10% is stuff Amazon doesn't stock themselves. 90% of the time Prime delivery is an option. In any case this rapid delivery service will almost certainly be for stuff you buy from Amazon themselves only.
It's actually kind of a brilliant idea for the same reason that Walmart opening big stores in small towns is a great idea. If they can get there first and be the first to make it work at scale, it (potentially) takes a lot of the oxygen out of the room for competitors. The biggest threat to Amazon right now is companies like Walmart realizing that their stores can also serve as warehouses and getting their IT up to snuff. Amazon has been building warehouses all over the place to get ahead of this competitive threat. Amazon will have a hard time matching Walmart in small towns but with this Walmart might have a hard time matching Amazon in big cities.