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Virgin Could Take On Tesla With Electric Car
According to a story at Ars Technica, Virgin empire founder Richard Branson says 'teams of people' are working on electric cars. Says the article:
Virgin is working on electric cars and could one day take on Tesla, according to company founder Richard Branson. Speaking at a racing event in Miami, Branson said Virgin had "teams of people" working on electric cars but refused to be drawn on specific details. The company's Virgin Racing team already competes in the all-electric Formula E championship, a high-speed, battery-powered spinoff of Formula 1. Branson has now hinted that Virgin's involvement could lead to the company selling its own electric cars. ... Branson's business has continued to expand in recent years. As well as trains and planes, Virgin now has a fledgling space operation and is soon to launch its own cruise ships.
He's not just spending money, but using it to build businesses that are thus far rather successful in markets considered to be hard to break into, hard to make money in, and/or hard to beat the incumbents. And he's intent on not just making a buck in those markets by being a little bit better than everyone else, he wants to turn things on their heads, and he is succeeding at that as well.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
I've been incredibly impressed with what Tesla has done in getting an American public who flat out did not want to give up its gas guzzlers interested in the concept of an electric car. I'll be even more impressed when the Tesla competitors come around, and the question shifts from "Do I want an electric car?" to "Which electric car should I buy?"