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A Sucker Is Optimized Every Minute

theodp writes Now that we have hard data on everything, observes the NY Times' Virginia Heffernan in A Sucker Is Optimized Every Minute, we no longer make decisions from our hearts, guts or principles. "The gut is dead," writes Heffernan. "Long live the data, turned out day and night by our myriad computers and smart devices. Not that we trust the data, as we once trusted our guts. Instead, we 'optimize' it. We optimize for it. We optimize with it." To win Presidential elections. To turn web pages into Googlebait. To sucker people into registering for websites. Of the soon-to-arrive Apple Watch, Heffernan notes: "After time keeping, the watch's chief feature is 'fitness tracking': It clocks and stores physiological data with the aim of getting you to observe and change your habits of sloth and gluttony. Evidently I wasn't the only one whose thoughts turned to 20th-century despotism: The entrepreneur Anil Dash quipped on Twitter, albeit stretching the truth, 'Not since I.B.M. sold mainframes to the Nazis has a high-tech company embraced medical data at this scale.'"

4 of 110 comments (clear)

  1. Anonymous Coward by Anonymous Coward · · Score: 5, Funny

    Suckering people into registering by calling them cowards if they don't. That's news?

  2. America by OzPeter · · Score: 4, Funny

    The only place where sloth and gluttony are seen as a preferred way of life.

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  3. Comparing Apply to the Nazis in the summary . . . by Anonymous Coward · · Score: 0, Funny

    Well, at least the discussion can only go up from here.

  4. Re: "nitehawk214"'s on your birth certificate? by Anonymous Coward · · Score: 2, Funny

    I am just surprise that they were already 213 night hawks on the Internet