Uber To Turn Into a Big Data Company By Selling Location Data

Presto Vivace sends news that Uber has entered into a partnership with Starwood Hotels that hooks accounts from both companies together. If you're a customer of both, you'll get a small benefit when chartering Uber rides, but the cost is that Uber will share all their data on you with Starwood. The article says, This year, we are going to see the transformation of Uber into a big data company cut from the same cloth as Google, Facebook and Visa – using the wealth of information they know about me and you to deliver new services and generate revenue by selling this data to others. ... Uber can run the same program with airlines, restaurants, nightclubs, bars – every time you go from point A to point B in an Uber, “A”, “B” or both represent a new potential consumer of your data. ... Uber knows the hot nightclubs, best restaurants and most obviously now has as much data about traffic patterns as Waze (which coincidentally trades data with local governments). Combining Uber’s data with the very-personal data that customers are willing to give up in exchange for benefits, means that Uber can, and is, on its way to becoming a Big Data company.

Comments

Re:Yes but what about sexism in FL/OSS?

[Anonymous Coward]

Offtopic, cunt.

Re:You are to uber

[Anonymous Coward]

Ah yes, though the average IQ is 100, somehow the average IQ on the internet is 160. So congrats, you're 2 points below the internet average. The funny part is though that an IQ of 160 puts you in what, to top .1% of the human population? I can't remember the exact number. It is enlightening to know that only the top .2% or so of the human population uses the internet though. /sarcasm