RSA Conference Bans "Booth Babes"

netbuzz writes In what may be a first for the technology industry, RSA Conference 2015 next month apparently will be bereft of a long-controversial trade-show attraction: "booth babes." New language in its exhibitor contract, while not using the term 'booth babe," leaves no doubt as to what type of salesmanship RSA wants left out of its event. Says a conference spokeswoman: "We thought this was an important step towards making all security professionals feel comfortable and equally respected during the show." Easier at a venue like RSA; the annual Consumer Electronics Show, not so much.

Comments

Wasn't there a study that proved this was good?

[gurps_npc]

I can't remember where I saw it, but someone did a study comparing booth babes to trained senior citizens and the senior citizens did MUCH better job, resulting in greater sales and great callbacks.

The conclusion was that Booth Babes brings traffic - who don't end up buying, while blocking the people that are actually interested in your product.