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RSA Conference Bans "Booth Babes"

netbuzz writes In what may be a first for the technology industry, RSA Conference 2015 next month apparently will be bereft of a long-controversial trade-show attraction: "booth babes." New language in its exhibitor contract, while not using the term 'booth babe," leaves no doubt as to what type of salesmanship RSA wants left out of its event. Says a conference spokeswoman: "We thought this was an important step towards making all security professionals feel comfortable and equally respected during the show." Easier at a venue like RSA; the annual Consumer Electronics Show, not so much.

7 of 326 comments (clear)

  1. Re:Bummer by gstoddart · · Score: 5, Interesting

    Well, playing spot the fed can still be fun, as would setting up fake hotspots and phishing people.

    It's a security conference, which means tons of targets with no clue about security. ;-)

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    Lost at C:>. Found at C.
  2. Re:Wasn't there a study that proved this was good? by gurps_npc · · Score: 5, Interesting

    Found it. Spencer Chen, last year: http://techcrunch.com/2014/01/...

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    excitingthingstodo.blogspot.com
  3. Re:Are booth babes worth it? by BevanFindlay · · Score: 3, Interesting
  4. Re:Bummer by eepok · · Score: 3, Interesting

    He's missing the point and still explaining an issue.

    RSA doesn't want to promote the objectification of women any more.
    Vendors are still willing to objectify women to have a chance at winning business.

    So, let's say that hire and train those who would otherwise be hired as booth babes so that they're useful temporary representatives of products and companies. Let's say they show up dressed in business or business casual attire. And let's say a man goes to one of these conferences, see a beautiful woman, finds out she's a knowledgeable associate in the industry, and continues to ogle her for her secondary sexual characteristics while she convinces him to try some products.

    Is any wrong done? If so, are you saying that attractive women are not allowed to represent a company or product?

  5. Re:The real booth babes ain't on the floor at RSA. by MBGMorden · · Score: 5, Interesting

    Well, I guess it is a result of selecting differently based on personal preferences, parties and companies that need bought women, vs those who don't.

    This weird taboo attitude towards sex confuses me.

    Compare it to say, food. How much sense would it make if someone was proudly proclaiming their social and masculine prowess because they flew into a foreign town and then managed to track down a random stranger and after several hours of conversation and work, they convinced this stranger to cook them dinner. Might not even be a good dinner, but by golly they cooked it.

    You'd consider them half crazy for not just going to a restaurant and ordering something - that would have probably been more enjoyable. As crazy as it sounds though, we attach that same thought process to sex. A guy who spends 4 hours worth of time and $200 in drinks and dinner to bed some random girl is seen as awesome while a guy who cuts to the chase with a $300 prostitute is shunned.

    And the best (or I guess worst) excuse I've heard - from women - as to why prostitution shouldn't be legalized? Because if men had access to sex that easily they'd lose too much power in the relationship. That's the honest to goodness answer I've heard from quite a few of them.

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    "People who think they know everything are very annoying to those of us who do."-Mark Twain
  6. Devil's advocate: by Penguinisto · · Score: 4, Interesting

    I dunno, I usually like going to conventions so people can try to sell me things.

    Thing is, these 'booth babes' acting as total sex objects *do* sell things...

    I'll explain in detail for those who disagree: the ladies grab the typical convention-goer's attention long enough for the sales-critters to suck the guy in and start making the pitch. Our victim is now too damned busy trying to steal glances so that he can lick every inch of her body with his eyeballs. This in turn means that his attention and concentration are now shitty enough to keep cynicism at bay, but still present enough to suck in any buzzword and pretty chart that gets shoved in front of him.

    It's a salesman's dream: a horny distracted dimwit with access to purchase order numbers.

    Now let's remove the barely-dressed ladies, and what do you get? People that *pay attention* to your sales pitch. People that will start asking hard questions. People who will have their cynic shields on full-power. People that take way more time to work on. Fewer prospects that even bother paying attention to your booth in the first place.

    I suspect that after a year or two of "empowerment" (or whatever they want to call it), it won't be attendance that drops, but vendor participation. When vendors see lower sales numbers off the convention, they can no longer credibly justify the expense and time of going.

    Me, I couldn't care either way - I usually bring my wife along (at personal expense), so that we can spend off-hours playing tourist and eating at nice places (and she goes off to museums and such during the day). On the other hand, I know exactly what a younger version of me would want... and the evil salesman I keep locked up in my brain knows just how effective sex is to get what he wants by using it.

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    Quo usque tandem abutere, Nimbus, patientia nostra?
  7. It's the clothing. by XB-70 · · Score: 3, Interesting
    Back in the '80s, at the Bobbin Show in Atlanta, one exhibitor hired a booth babe of ... extraordinary ... proportions.

    She was clad in: a very tight-fitting (and extremely stretched) t-shirt, disco shorts, socks and roller-skates.

    Competitors complained and show management advised the exhibitor that:

    A) She had to stop roller-skating around the show and

    B) She had to add an item of clothing.

    Next day, she showed up in the identical outfit more clearly outlined by a set of suspenders!

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    *** Don't be dull.***