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Arduino Dispute Reaches Out To Distributors

szczys writes Two companies are claiming ownership of the Arduino Trademark. The most recent development in this sad state of affairs is a letter from Arduino SRL to long-time Distributors of Arduino products. SRL is claiming they are the real Arduino, but there are some tasty tidbits including a Q/A section with some peculiar answers. From the article: "In short, Arduino LLC has been working on developing the Arduino platform, software, and community while Smart Projects / Arduino SRL was the major official producer of the hardware for most boards. Both are claiming to 'be' Arduino, and going after each other in court. So it’s not strange that Arduino SRL would like to try to keep its hold on the distribution channels."

92 comments

  1. Happy Birthday Arduino! by Half-pint+HAL · · Score: 5, Funny

    Arduino turned 11 yesterday, and like many children of that age, the celebrations were kind of interrupted by its divorced parents' continuing battle for custody....

    --
    Got them moderator blues I blieve I walk out the do', With these mod-points I been gettin', I 'most never post no mo'
  2. how about just co-operating? by Anonymous Coward · · Score: 0

    Funny how the so called grown-ups act more childish than the children, boardrooms shouldn't behave like five year olds. Just demonstrates that these people are incompetent and grossly over-paid.

  3. Should be simple by kelemvor4 · · Score: 4, Informative
    From TFA:

    It turns out that Smart Projects had trademarked the Arduino brand in Italy in December 2008, before Arduino LLC got around to filing in April 2009 in the USA.

    So... what's to discuss. I don't think there's a law against being a complete asshole, so smart projects wins.

    1. Re:Should be simple by DamonHD · · Score: 2

      I think that there is a chance of justice being served in spite of the law here, since it seems fairly clear from the little that I have read that some deceit was going on.

      Rgds

      Damon

      --
      http://m.earth.org.uk/
    2. Re:Should be simple by amiga3D · · Score: 2

      Laws don't necessarily have anything to do with right on wrong. It's simply legal or illegal. For a long time slavery was perfectly legal in the US despite the rights or wrongs of it.

    3. Re:Should be simple by BarbaraHudson · · Score: 4, Informative

      Arduino SLR only filed for the US trademark in September of last year, and it hasn't been granted yet. Arduino LLC (Massachusetts) filed in 2009 and was granted the trademark in 2011. So in the US, Arduino SLR is infringing on Arduino LLC's trademark and their attempts to coerce distributors are tortious interference.

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    4. Re:Should be simple by Half-pint+HAL · · Score: 5, Interesting

      From TFA:

      It turns out that Smart Projects had trademarked the Arduino brand in Italy in December 2008, before Arduino LLC got around to filing in April 2009 in the USA.

      So... what's to discuss. I don't think there's a law against being a complete asshole, so smart projects wins.

      You don't "trademark" things -- you register a trademark. Registration is not strictly necessary in most jurisdictions -- as long as you are actively using the branding, it is automatically considered your trademark. Order of registration only matters if you're talking about two commercial entities independently coming up with the same brand. Here we have two entities with an existing contractual relationship. Smart Projects therefore was not ignorant of the informal body that later became Arduino LLC. Who initiated the contract and who came up with the name? What did the original contract say about the name? Clearly the initial contracts were poorly drafted, or there would be a clear answer, and we wouldn't be having this conversation!!

      --
      Got them moderator blues I blieve I walk out the do', With these mod-points I been gettin', I 'most never post no mo'
    5. Re:Should be simple by Anonymous Coward · · Score: 2, Informative

      The article also indicates that Arduino LLC trademarked the name in the U.S. in 2009, and that Smart Projects had been paying royalty fees to Arduino LLC until recently. Those additional facts seem to suggest that until recently, Smart Projects considered LLC to be a rightful holder of the trademark. Why did their theory change?

    6. Re:Should be simple by Anonymous Coward · · Score: 0

      Besides, you can trademark what you want, but that doesn't invalidate the use of the term.

      The fact that the term was used BEFORE the trademark was registered make it fall under copyright until the trademark is registered, and obviously, the trademark must be registered by the copyright holder, otherwise you end in the situation where others can keep using it.

      That is why, when registering trademarks, one does it by using a completely new term / logo.

    7. Re:Should be simple by DamonHD · · Score: 1

      Exactly my point. The law and justice are not to be confused, but I have reasonable hopes for the latter being served here.

      Rgds

      Damon

      --
      http://m.earth.org.uk/
    8. Re:Should be simple by Anonymous Coward · · Score: 0

      Trademarks actually don't always work that way. Filing helps, but if LLC can show they were operating under that name before SP was, they have a good chance of winning.

    9. Re:Should be simple by Anonymous Coward · · Score: 0

      >The fact that the term was used BEFORE the trademark was registered make it fall under copyright until the trademark is registered,

      That's a whole mess of stupid right there. Trademarks and Copyrights have nothing to do with each other.

    10. Re:Should be simple by Anonymous Coward · · Score: 1

      I love my arduino. For me, the arduino is the software, compiler, and discussions on the web. The actual arduino hardware is something I get from chinese manufacturers and then buy widgets from adafruit or sparkfun. Feeling slightly guilty about not buying the expensive italian made boards I just gave the arduino folks a donation. Now I'm wondering who I actually gave that money too. What's confusing is that the site I was on was the compiler download site which would be software, but they were appealing in part because they noted their software benefits people who use the open source knock-off hardware.

          From your comment I'm thinking you think that the software folks are assholes. or maybe I read it wrong?

      Could someone explain the relative merits of the two competing parties here as I can't tell SCO from IBM in this case.

    11. Re:Should be simple by Anonymous Coward · · Score: 0

      This varies from country to country though, with some countries giving courts and judges more leeway in adapting to particular situations.

    12. Re:Should be simple by kelemvor4 · · Score: 1

      From TFA:

      It turns out that Smart Projects had trademarked the Arduino brand in Italy in December 2008, before Arduino LLC got around to filing in April 2009 in the USA.

      So... what's to discuss. I don't think there's a law against being a complete asshole, so smart projects wins.

      You don't "trademark" things -- you register a trademark. Registration is not strictly necessary in most jurisdictions -- as long as you are actively using the branding, it is automatically considered your trademark. Order of registration only matters if you're talking about two commercial entities independently coming up with the same brand. Here we have two entities with an existing contractual relationship. Smart Projects therefore was not ignorant of the informal body that later became Arduino LLC. Who initiated the contract and who came up with the name? What did the original contract say about the name? Clearly the initial contracts were poorly drafted, or there would be a clear answer, and we wouldn't be having this conversation!!

      Well I learned something today. I guess I should have assumed that lawyers would make the problem as difficult to resolve as possible.

    13. Re:Should be simple by Anonymous Coward · · Score: 0

      From TFA:

      It turns out that Smart Projects had trademarked the Arduino brand in Italy in December 2008, before Arduino LLC got around to filing in April 2009 in the USA.

      So... what's to discuss. I don't think there's a law against being a complete asshole, so smart projects wins.

      The thing to discuss is that at the time of filing for the trademark Smart Projects couldn't claim that their trademark couldn't be confused with Arduino LLC. Because of this it should not be possible for either party to register the trademark.
      If Smart Projects wanted the trademark so bad they should have registered it before Arudino LLC started to use the name, or at least told Arudino to not use that name.

    14. Re:Should be simple by skovnymfe · · Score: 2

      Lawyers are the upper-class version of a street thug. You need someone taken out? Get a lawyer. Someone's got a beef with you? Get a lawyer. They are the worst kind of person in the world because their existence serves only to further their own existence. They are the cancer that is ruining your country. I'm not a doctor but even I can see that. What's worse is when a lawyer gets half a brain and starts going at it for himself. Then you have a politician. Lower down the ladder you have the people too dumb to be lawyers. They're called cops. So Cops Lawyers Politicians is what you have, and then all the people standing on the sideline cheering them on. I can't wait for your country to burst into flames.

    15. Re:Should be simple by mysidia · · Score: 1

      So... what's to discuss. I don't think there's a law against being a complete asshole, so smart projects wins.

      For Trademark rights to be effective, you have to both register them AND have exclusive use of the mark when you registered it, AND continue to maintain that exclusive use of the mark.

      It would seem that Smart Projects might have registered first, but failed to maintain exclusive use, therefore, resulting in Arduino SRL acquiring the trademark as well.

    16. Re:Should be simple by mysidia · · Score: 2

      No... you are just taking Arduino LLC's side of it.

      Trademark rights derive from use, not the registration. It is similar to the manner in which a book you write is subject to copyright protection, whether or not you registered. A trademark registration is not the adjudication. Improper or unenforceable registrations sometimes happen, And sometimes enforceable marks may fail to have a registration, see Common Law Trademark rights.

      Or the holder of the trademark failed to have exclusive distinctive use before or after the registration in the field they claimed.

      The matters of infringement, and the possibility of tortious interference, are just legal claims that might be made, and would need to be shown based on the facts.

      If they were as clean-cut as you suggest, the 'dispute' would have been settled by now.

    17. Re:Should be simple by Anonymous Coward · · Score: 0

      Not that simple.

      The fact that you have a trademark means nothing much, apart from the piece of paper that it is written on.

      Specially when the name was in use BEFORE by LLC and the community at large.

    18. Re:Should be simple by BarbaraHudson · · Score: 4, Informative

      The problem with that point of view is that Arduino SLR for years paid a royalty to Arduino LLC to use the name and logo. The Arduino SLR trademark was the equivalent of a "submarine patent" - one of the partners in the development of Arduino (who also did the manufacturing) filed a trademark application in his own name, before the group filed their trademark application, then waited years to pull this stunt, all the while paying a license fee so as not to tip his hand.

      He only did so because Arduino LLC was going to go to a supplier with a much lower cost, so he was going to lose his profits from manufacturing, which are significant because he's selling them at 4x the cost of clones.

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    19. Re:Should be simple by davester666 · · Score: 1

      For this stuff, it's not about right/wrong. It's about how good you are at selecting the best lawyers for the job and whether or not you can afford them.

      --
      Sleep your way to a whiter smile...date a dentist!
    20. Re:Should be simple by belmolis · · Score: 1

      It sounds like Smart Projects acted in bad faith towards Arduino LLC, in which case Arduino LLC is very likely entitled to the trademark.

    21. Re:Should be simple by TheGratefulNet · · Score: 1

      there is no more money in arduino hardware anymore. its a fact.

      business model is hard. the value is the software and libs and user content (MOSTLY user content! its all about the libraries and examples that let us all do rapid prototyping).

      I bought some 328 arduino italy boards when I first started, at $30 or so, each. maybe more, I forget. but they were expensive and I stopped buying them once I could do my own boards. and now, even my own boards do not make as much sense; since I can buy a usb nanon 3.0 board for $5. sure, it has crap ftdi fake chips on it (sigh) but newer ones are using non-ftdi chips and so that's good progress.

      the size of a nano v3 module is great, its all there and its hard to argue with that kind of easy integration. but no one buys italy or official nano modules. they exist and i'm sure they are better made with real parts, but they cost too much!

      I hope they can find a good business model. the arduino guys did a big thing to help the world get into controllers (major game changer; they deserve full credit) but now that chinese clones are out there, the hardware side is 'solved'. sad but true.

      arguing over who sells the hardware is a lose/lose game.

      --

      --
      "It is now safe to switch off your computer."
    22. Re:Should be simple by Half-pint+HAL · · Score: 1

      Well I learned something today. I guess I should have assumed that lawyers would make the problem as difficult to resolve as possible.

      Sorry, but this one is good for the little guy. It means that granny can make Mrs Mullins' Marmalade without needing to file or register anything, and The Big Conserve Co can't just walk up and register, steal her reputation and force her to stop trading when she's just starting to make a name for herself. This is protection for the little guy.

      --
      Got them moderator blues I blieve I walk out the do', With these mod-points I been gettin', I 'most never post no mo'
    23. Re:Should be simple by Loconut1389 · · Score: 1

      Use in commerce matters too.

      From: http://www.uspto.gov/sites/def...

      Is federal registration of my mark required?
      No. In the United States, parties are not required to register their marks to obtain protectable rights.
      You can establish “common law” rights in a mark based solely on use of the mark in commerce,
      without a registration. However, owning a federal trademark registration on the Principal Register
      provides a number of significant advantages over common law rights alone, including:
        A legal presumption of your ownership of the mark and your exclusive right to use the mark
      nationwide on or in connection with the goods/services listed in the registration (whereas a
      state registration only provides rights within the borders of that one state, and common law
      rights exist only for the specific area where the mark is used);
        Public notice of your claim of ownership of the mark;
        Listing in the USPTO’s online databases;
      10
      UNITED STATES PATENT AND TRADEMARK OFFICE
        The ability to record the U.S. registration with the U.S. Customs and Border Protection Service
      to prevent importation of infringing foreign goods;
        The right to use the federal registration symbol “®
      ”;
        The ability to bring an action concerning the mark in federal court; and
        The use of the U.S. registration as a basis to obtain registration in foreign countries

    24. Re:Should be simple by kwoff · · Score: 1

      And I can't wait for feathered hair to make a come-back. Any other ridiculous non-sequiturs you're waiting for while we're at it?

    25. Re:Should be simple by Anonymous Coward · · Score: 1

      Well I learned something today. I guess I should have assumed that lawyers would make the problem as difficult to resolve as possible.

      Sorry, but this one is good for the little guy. It means that granny can make Mrs Mullins' Marmalade without needing to file or register anything, and The Big Conserve Co can't just walk up and register, steal her reputation and force her to stop trading when she's just starting to make a name for herself. This is protection for the little guy.

      Sorry, but what really happens is that Big Conserve Co registers the trademark, then offer Mrs Mullins a lowball figure of say $50K to buy out her name, and if she refuses their offer they then threaten to take her to court with their $1000/hr lawyers, a team of 20 of them, to fight against her... at which point she realizes that there's no way she's going to be able to afford the legal power to fight against them, and either gives in or tries to fight and eventually files bankruptcy anyways. Big Conserve Co then sells Mrs Mullins' Marmalade made with HFCS, artificial colors & flavors, and all kinds of noxious preservatives added, destroys the name anyways, and moves on to Mrs Franklin's Fritters.

    26. Re:Should be simple by arglebargle_xiv · · Score: 1

      So... what's to discuss.

      It does seem pretty straightforward, I mean, they're Italian, a few guys carrying violin cases turn up, badabing, badabang (mostly badabang), problem solved.

    27. Re:Should be simple by gl4ss · · Score: 1

      yeah so which one was using it in commerce?

      the firm selling the boards to customers or the firm running arduino.cc?

      --
      world was created 5 seconds before this post as it is.
    28. Re:Should be simple by Half-pint+HAL · · Score: 1

      Yes, the US court system in particular is a bugger for everyone. But the principle of not needing to file trademarks is sound, even if the execution is flawed.

      --
      Got them moderator blues I blieve I walk out the do', With these mod-points I been gettin', I 'most never post no mo'
    29. Re:Should be simple by Anonymous Coward · · Score: 0

      Arduino SLC doesn't have a side. He actively deceived his partners. You are not going to get sympathy by doing that. I hope the legal system plays out that way. Probably not though.

    30. Re:Should be simple by Schmorgluck · · Score: 2

      I'll add to this that, contrary to patents and copyright, which are government-granted artificial monopolies intended to favor invention and creation (debating if the employed means efficiently promote the claimed ends is off-topic here), trademark rights core basis is accurate information to customers about what they buy/use, and where it comes from. This is why Mozilla denied Debian the right to use the brands "FireFox" and "ThunderBird" for the custom builds that went by default with the distro, because they had no say on the modifications (I vaguely heard an agreement was being worked on, but I've had no news of it for a while).

      Arduino is open-source hardware, its design covered under CC BY-SA 2.5. Which is actually a funny situation: the BY clause of Creative Commons imposes attribution. If the Schmuck Company sold Arduino-designed boards under the name Schmuckware, without referring to Arduino, it would infringe on the CC license. But now companies fight for the right to use Arduino as a brand. For the exclusive right to do so, in fact. Looks like something has been overlooked when Arduino has been made open-source: CC doesn't cover trademark issues.

      Honestly, I think Smart Projects has the best legal grounds for claiming the trademark but, legal matters aside, this situation is quite ridiculous. To stay in spirit with the fact that it was made open-source, and avoid those legal turmoils, an association enforcing the standard, and the trademark, should have been established from the very start. Something similar to the SD-Association for SD cards, maybe.

      --
      There's nothing like $HOME
    31. Re:Should be simple by Schmorgluck · · Score: 1

      Come to think of it: no matter what, if a company decided to sell boards strictly following the Arduino design specification as an "Arduino Clone", it would be completely unattackable on a trademark basis.

      --
      There's nothing like $HOME
    32. Re:Should be simple by Schmorgluck · · Score: 1

      They are different things, but they have something in common: registering isn't required, contrary to patents. But otherwise, you're right, the GP is full of shit.

      --
      There's nothing like $HOME
    33. Re:Should be simple by Newander · · Score: 1

      I realize that this is probably a little slanted, but is seems like a good writeup of the situation:
      Massimo Banzi: Fighting for Arduino

      --

      Jesus saves and takes half damage.

    34. Re:Should be simple by gmiller123456 · · Score: 1

      You're thinking of criminal law, this is about civil law (money). You don't have to do something illegal to get sued: e.g. the parking break on your car failing and hitting someone.

    35. Re:Should be simple by Shirley+Marquez · · Score: 1

      Thanks for posting this.

      At heart this is a fight over who gets to make Arduino products. Arduino LLC is looking toward a multiple vendor future: more than one authorized manufacturer as Raspberry Pi and BeagleBoard have done, and more partner-designed products like Sparkfun's Arduino Pro and Pro Mini and Intel's Galileo. Arduino SRL wants to remain the only or primary manufacturer.

      Ultimately this is a battle that Arduino SRL can't win. There are no legal barriers keeping other companies from making Arduino-compatible boards. Very inexpensive ones from China are flooding into the market, and taking a lot of business away from the official products. The only way for the official Arduino products to stay relevant is to move manufacturing to a lower cost location than Italy.

      The Chinese makers have even started to make changes to the design to lower the cost of the boards. A big cost obstacle was the cost of USB interface chips. For years Arduino boards used FTDI USB-serial chips, but the price of those has remained stubbornly high - so much that the Uno moved to using a second Atmel microcontroller just for the USB-serial interface because it's cheaper than an FTDI chip. (That is almost certainly a business decision by FTDI rather than a manufacturing cost issue.) First the Chinese makers moved to using cheap FTDI clones, but FTDI fought that off by making driver changes that check for official chips. But more recently they are shifting to a Chinese-designed USB-serial chip, the CH340G, that reportedly sells for around 20 cents in volume. (The Uno and Nano have both been modified to use it.) That has made under-$5 Arduino clone boards possible, and that in turn will lead to low-volume products simply including a Nano as part of the design rather than putting those parts on the main board. The Nano clones cost less than buying the parts to make them unless you are making at least 10,000 boards.

      Example: the cheapest listing for a Nano clone on banggood.com is $3.27 with free shipping from China. And that's for ONE; if you buy 100 it's $2.81. The quantity 100 price of the ATMega328 from DigiKey is $2.54; by the time you buy the USB connector, the USB-serial chip, the crystal, and the other supporting components, you're going to be over $3.27 - let alone $2.81 - and then you still have to build it.

    36. Re:Should be simple by mysidia · · Score: 1

      If the Schmuck Company sold Arduino-designed boards under the name Schmuckware, without referring to Arduino, it would infringe on the CC license.

      The CC-BY-SA is not an advertising clause. They can include the attribution as a label or note attached to the product package as accompanying it. BY-SA doesn't require (Or grant permission for) them to print that the item is an Arduino or Arduino brand product in marketing material.

  4. NO! NO! NO! by Anonymous Coward · · Score: 0

    Baaad dog! Baaad dog!

  5. Arduino? Good riddance! by Anonymous Coward · · Score: 1

    There are dozens of Cortex-M boards far more capable than Arduino and much cheaper. STM's, for one.

    1. Re:Arduino? Good riddance! by ArcadeMan · · Score: 1

      And do they have easy to use, cross-platform tools with a large number of active forum members willing to help you?

    2. Re:Arduino? Good riddance! by Osgeld · · Score: 1

      two different worlds

      Cortex's are execlent brains but lack any muscle and require lots of glue to the outside world, the old 8 bit AVR's are pretty dumb but makes strong glue

    3. Re:Arduino? Good riddance! by Anonymous Coward · · Score: 0

      Yes, about a dozen including a modified arduino platform if you don't want something modern. Ooooh look it can edit, compile, and upload?, that was awesome 11 years ago.

    4. Re:Arduino? Good riddance! by Anonymous Coward · · Score: 0

      two different worlds

      Cortex's are execlent brains but lack any muscle and require lots of glue to the outside world, the old 8 bit AVR's are pretty dumb but makes strong glue

      Untrue. Many arm cortex parts need nothing but bypass caps.

    5. Re:Arduino? Good riddance! by ArcadeMan · · Score: 1

      Not cross-platform 11 years ago.

    6. Re:Arduino? Good riddance! by jrumney · · Score: 1

      Yes

    7. Re:Arduino? Good riddance! by brantondaveperson · · Score: 1

      Yes of course they do.

      The Arduino tools are appalling, literally the worst development environment I have ever used. And I've written code in emacs. I do appreciate that many of the competing products are a little bit too complicated, but that Arduino thing is a shocker. Surely there's a middle ground somewhere?

      The forums are... well.. not very helpful.

      To be fair though, the library support that ships inside that dreadful "IDE" is quite good.

    8. Re:Arduino? Good riddance! by thegarbz · · Score: 1

      This should be modded +5 funny in context of this discussion.

    9. Re:Arduino? Good riddance! by thegarbz · · Score: 1

      I have ever used

      I've just found a bit of the quote there that gives it all context. So you've used development environments before then? Probably fully featured ones too. Yes in that context Arduino is the worst.

      However it is by far the best development environment ever for someone who has never programmed before. A 14 year old could literally pick it up and have code running in minutes without needing to check for help or figure out how to configure project environments, or attach debuggers, or find out how to download code, or %insert feature of proper IDEs here%.

      For the record I agree with you, but I also come from a background of a proper IDE and I'm under no delusion that someone who has little to no background in programming could pickup the likes of AVR studio, and have code up and running in 5 minutes.

    10. Re:Arduino? Good riddance! by jrumney · · Score: 1
      Sorry, what part of type some simple code into a webpage (with better formatting and syntax highlighting than the slashdot example below), get a binary file back which you copy over USB to your board, reset and it runs is funny in the context of this discussion? Cross platform tools are available if you want them, but the beginner doesn't even need to install them to get started.

      #include "mbed.h"

      DigitalIn enable(p5);
      DigitalOut led(LED1);
      int main() {
      while(1) {
      if(enable) {
      led = !led;
      }
      wait(0.25);
      }
      }

    11. Re:Arduino? Good riddance! by thegarbz · · Score: 1

      The website bit, and more importantly the second part involving active forum members willing to help.

      All platforms have their social issues, but from what I've seen the mbed platform does not rank highly in my humble opinion on community support. Certainly not as highly as Arduino or to a lesser extent the AVR community who can also be a right royal bunch of twats to newcommers at times.

  6. Greed ruins everything by Anonymous Coward · · Score: 0

    Great, one of the greatest open source ecosystem hijacked by greed, just at the time of the Arduino Zero which opens even more possibilities..

    I won't buy anything more from those vultures at Smart Projects / Arduino SRL, there are other less scummy manufacturers of Arduino boards around.

    1. Re:Greed ruins everything by Anonymous Coward · · Score: 0

      embrace the Chinese "knock offs" since it's just the manufacturer / distributor that's evil we can still support the design/product/community

  7. It depends by Anonymous Coward · · Score: 0

    It depends on the jurisdiction. Some areas assign rights to the first entity to use a trademark, some areas require registration, and some can be either/or. I think the USA is an either/or jurisdiction - if you give your company a name you own that name if you can show that you've been using it.

  8. marketting by Anonymous Coward · · Score: 0

    arduino was brilliant marketing. they took useful stuff that had been lying around forever, made it
    easy to run hello world and created a whole new market.

    hoever in doing do, they deliberately obscured the different between the board product and the
    software product. i don't know how many frustrating discussions i've had with people wanting
    to do 'arduino' work about what a micro controller is and what a board is and what a program is.

    good for them, but avoiding reality leads to exactly this issue. is arduino a set of a board products
    or a half-assed programming model for turning on and off gpios?

    1. Re:marketting by iamwahoo2 · · Score: 5, Insightful

      I think that it was more than just marketing. Prior to Arduino, it as hard to get started in working with microcontrollers. Almost every manufacturer focused their products on already trained engineers. Arduino, from the beginning was primarily targeted toward learning for beginners.
      1. Arduino was cheap
      2. Arduino did not require specialty hardware for programming
      3. The IDE was free, cross platform, and worked out of the box without any complicated set up.
      4. They focused on lots of accessible documentation and learning material.

      Now that Arduino has been successful, everybody else has jumped on the bandwagon and in many ways have developed superior ecosystems. But I credit Arduino for being the trailblazer. I have recently reallly been into MBED and Spark Core, but I doubt that those systems would exist as they are today had it not been for the creators of Arduino.

    2. Re: marketting by Spirilis · · Score: 3, Interesting

      Basically my perspective on this- Arduino LLC is delivering real value by developing the open-source IDE along with an API and the capability to provide 3rd party hardware support easily in their IDE. (Recent example: http://hackaday.com/2015/03/28/arduino-ide-support-for-the-esp8266/ )

      Folks might not like the IDE, but the API provides a nice platform for obtaining working code for interfacing with lots of hardware. Arduino LLC's work is partly defining and expanding that API & framework.

      Arduino SRL makes crappy hardware. Their market is now quite commoditized. I will be donating to Arduino LLC soon to make my point.

      --
      the real at&t mix
    3. Re:marketting by Slugster · · Score: 1

      ... or a half-assed programming model for turning on and off gpios?

      Why so mad?

      I've seen this many times--where people insist that Arduino-related anything is somehow "not real electronics/programming". As if it were only a lot harder to use, it would somehow "build programmers with better morals and ideology, like me."
      ???
      It's not the best hardware or software but it doesn't cost much to try.
      And if people are doing it for fun, it doesn't need to be difficult or result in the adaptation of rigorous enterprise-level programming habits. If all they want is to blink the LEDs their way and it does that, how is that a bad thing?

      There seems to be an odd perception that "the whole hobby of electronics would be better without all these Arduino people". If you feel this way, what is it they do that interferes with anything you wanted to do?

    4. Re:marketting by Anonymous Coward · · Score: 1

      parent here.

      not mad, i'm actually all for the making it easy for people to program anything

      but as a contract firmware developer, there are a whole class of my customers that are so misled
      by the 'arduino' name that they actively get in the way of me doing my job. instead of costing out
      a board design i'm supposed to drive around the web looking for overpriced 'shield modules'

      so i have to sell them on 'designing a shield' instead of 'making a board', which means paying way
      too much for an amtel or cortex m daughterboard module

      and as soon as i try to use the hardware to its potential by using C or assembly they get
      pretty pissy and confused

      anyways, good for arduino...i just wish they had kept the hardware/software distinction so I could have
      a meaningful conversation with people, increase their reliability and decrease their costs like i'm
      supposed to

  9. A Reash of SCO? by JBMcB · · Score: 3, Insightful

    Sounds like a rehash of the (failed) SCO argument. We licensed UNIX, we're the only "official" seller of UNIX, therefore we ARE UNIX.

    Didn't go so well for them.

    --
    My Other Computer Is A Data General Nova III.
    1. Re:A Reash of SCO? by Anonymous Coward · · Score: 0

      Premature, that case is still ongoing.

    2. Re:A Reash of SCO? by JBMcB · · Score: 1

      OK, then a clarification: Since they've lost nearly every motion and case that's been in front of a judge, it *hasn't been* going well for them.

      --
      My Other Computer Is A Data General Nova III.
    3. Re:A Reash of SCO? by mysidia · · Score: 2

      OK, then a clarification: Since they've lost nearly every motion and case that's been in front of a judge, it *hasn't been* going well for them.

      At this point, they ought to be debating over whether the original management of SCO get tried with 51 counts of criminal charges or 52 counts.

  10. Play nice, dammit! by AndyKron · · Score: 1

    Can't we all play nice? Arduino was such a happy product.

    1. Re:Play nice, dammit! by Bing+Tsher+E · · Score: 1

      We can all play nice on the edge of the playground, while the bullies fight in the middle. I bought one of the 'Arduino Uno' clone boards on eBay a few years ago. It was really really cheap. It had a sticker on it that could be peeled off and beneath it was a counterfeit Arduino logo/brandmarking.

      I have also bought 'real' Arduinos, but for my sort of usage the real point in the first place was buying one of the socketed through-hole versions. A tube of the processors is really cheap and the 'Arduino board' is usable as a development bed for the raw chip.

      Maybe they need to come out with the 'Microchannel' version and make it work best with the new 'OS/2' version of their software, since the buss spec is out of their control now.

    2. Re:Play nice, dammit! by Anonymous Coward · · Score: 0

      As someone who is (Old IBM certs do not expire) certified on MCA, OS/2, & OS/2 on RS/6000/RISC let me state you are evil for even mentioning such.

      Note: I have never worked directly for Delta and may be the only person to ever have that combination of certs who did not. LOL

    3. Re:Play nice, dammit! by Anonymous Coward · · Score: 0

      I'm not sure I believe in paying any more for hardware than it cost to make. Licensing fees for hardware seem weird to me when you have a physical object that must take effort to built, make the money on the product itself not the idea of the product.

      With software, we have a difficult problem in that unless we charge some license fee we have no physical product to sell. I've tried charging $1 as a download fee, people got pissed off because they felt that Open Source should be free in every possible way and just shared the downloads on dropbox. I guess it's great that dropbox has to pay to serve up my releases instead of me, but damn if my users aren't some cold SOBs.

    4. Re:Play nice, dammit! by Bing+Tsher+E · · Score: 1

      I have an RS/6000 box that runs AIX. A few years ago I reinstalled AIX on it using an external CD-ROM drive over a serial console. One of the Microchannel cards in it has the Power1 Chipset. It also has Microchannel SCSI and various other I/O cards on it. It's not joke hardware running OS/2 with an x86 processor. It's the real thing, not a run-to-proprietary-becuz-we-had-to PC clone.

      It's totally different from IBM shoveling their 'IBM PC' business onto proprietary hardware and x86 on a microchannel buss design. They did that with the 'PC' to run away from the ISA buss which they had lost control of. They could have gone EISA, they could have done any number of other things. They chose to run off onto a proprietary path because they were afraid of the competition.

  11. Get a room you two. by Anonymous Coward · · Score: 0

    And just fuck already.

  12. Reminds me of Visicalc by Anonymous Coward · · Score: 5, Interesting

    After Visicalc, the first electronic spreadsheet, gave businessmen a reason to buy personal computers (specifically Apple II's), a nasty round of litigation ensued between the company that developed the software (Software Arts) and the company that productized the software (Visicorp, nee Personal Software). Both companies were dragged down as Mitch Kapor and Lotus Development came out with the hit product on the new IBM PC.

    The sage is now a staple of business school curricula on what not to do, I think.

    http://www.bricklin.com/history/saiend.htm

    1. Re:Reminds me of Visicalc by Bing+Tsher+E · · Score: 1

      Visicalc was available only on the Apple II for about the first year it existed. Businessmen would go into the fledgling new Personal Computer shops and say "Can you sell me a Visicalc."

      That was actually the origin of Apple's initial success as a company: the exclusive marketing deal with Visicalc. Anything else about the 'origins of Apple' is a myth. They're really lucky they were able to get past that, because when Visicalc became available on the new IBM PC nobody wanted Apple hardware anymore.

    2. Re:Reminds me of Visicalc by BlackSupra · · Score: 1

      Short NPR "Planet Money" podcast about the history of spreadsheets, including interviews with the inventor of Visical:

      http://www.npr.org/blogs/money...

      > Note: This episode contains explicit language.

      > Spreadsheets used to be actual sheets of paper. Sometimes, a bunch of sheets of paper taped together.

      > Then, in the late '70s, a bored student invented the electronic spreadsheet. It transformed industries. But its effects ran deeper than that.

      > As one journalist wrote more than 30 years ago, "The spreadsheet is a tool, and it is also a world view — reality by the numbers."

      > Today's show was inspired by A Spreadsheet Way of Knowledge, a 1984 article by Steven Levy.

  13. RE: Raspberry Pi. Good riddance! by goombah99 · · Score: 2

    There are dozens of XYZ boards far more capable than Rasberry Pi .

    Man the whole point is that the arduino is a common platform for tinkers evrywhere. it's the libraries and community know how that make this fun. In some ways it's like the joy of stock car races where exceeding the imposed limits can be the fun of it. It's also really simple so it's something one person can truly master in their spare time. I'm addicted. I've had doofuses tell me about other development boards that are far superior for reans A,B, and C. Sure if I was building something just to be aproduct, But they aren't going to be any fun to goof with in general.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  14. This is how you destroy your product. by Kremmy · · Score: 0

    The Arduino ecosystem relied on the strong contributions from everyone involved to reach the heights that it has. This kind of action by one of the corporations involved is just a way of telling us all that Arduino is no longer worth the trouble. Hobbyists are losing one of the coolest products available because a board producer doesn't understand the value of the software that runs the board. Arduino is no longer worth the time and money in that scenario.

    1. Re:This is how you destroy your product. by thegarbz · · Score: 2

      The Arduino ecosystem relied on the strong contributions from everyone involved to reach the heights that it has. This kind of action by one of the corporations involved is just a way of telling us all that Arduino is no longer worth the trouble

      No the Arduino ecosystem relied in an initial push to get the ball rolling. The Arduino IDE is stable and open source piece of software. The Arduino hardware is commodity AVR microcontrollers and two sets of headers with funny spacing and a common pinout. If both Arduino SRL and Arduino LLC vapourised tomorrow it won't make a difference as the critical mass has already been reached. Providing the IDE remains available, providing the Arduino compatible boards, often knock-offs of the original ones, remain available (which they will), then people will keep designing for Arduino shields, and the platform will go on.

      So to go back to your statement: How does your time and money change as a result of what is happening by these two companies now? They aren't the sole source of the hardware, the software is open source, and the ecosystem is heavily propped up by after-market and other commercial products, and community forums. Why would the amount of "trouble" suddenly change to your value proposition?

    2. Re:This is how you destroy your product. by GrahamCox · · Score: 1

      Do what now? I can buy Arduino boards from any number of manufacturers, and I can get Arduino software from the open-source community and/or write some myself. Nothing here changes that - it certainly does not and cannot render the platform unviable.

    3. Re:This is how you destroy your product. by Kremmy · · Score: 1

      What you say is true, however I feel it sidesteps the point that Arduino SRL's actions are damaging to the brand. They're flushing their own investment by attempting to take control of something that, as you've pointed out, is far beyond their reigns. If I were a distributor of Arduino SRL's products, and had read up on the story, what would I think of continuing to distribute their products?

    4. Re:This is how you destroy your product. by Kremmy · · Score: 1

      Yes, you can buy Arduino boards from any number of manufacturers and the software is open source. What this changes is whether Arduino SRL is going to be a worthwhile source of any of that.

    5. Re:This is how you destroy your product. by GrahamCox · · Score: 1

      And if it's not? Plenty of others can take up the slack. They're only hurting themselves, not the Arduino community.

    6. Re:This is how you destroy your product. by thegarbz · · Score: 1

      Oh I agree. They should die in a fire, but my point is that the ecosystem is out of their control. If they disappeared tomorrow it wouldn't change that Arduino is used and works on thousands of clones, copies, and even in some legit products which have been loaded with their bootloader.

      I'm speaking back against the assertion that Arduino SRL's actions in some way make the Arduino ecosystem not worth the trouble. They could run around tomorrow and start killing babies, but the system itself will still work the same way it did yesterday.

  15. Without the software, Arduino is not interesting by OrangeTide · · Score: 1

    Sure, all the little shields and things are convenient. But most folks with a search engine and some jumper wires already find out how to connect things not designed for the Arduino to their boards.

    But it's the software that has made it easy for everyone to get started immediately. I've used a dozen or so development environments for embedded, and Arduino's has the easiest learning curve I've seen. It's not particularly powerful or flexible, it's not super great at debug/ICE/ICD stuff. But you can type in the few line example C program, and flash your first blinking LED program in a matter of minutes.

    For platform that is not commercial and not really for industrial purposes, the software seems to aim for the best user experience. And in software development, instant gratification is the biggest motivator there is.

    --
    “Common sense is not so common.” — Voltaire
  16. Arduino Due? Cortex-M for $2.00 by goombah99 · · Score: 1

    There are dozens of Cortex-M boards far more capable than Arduino and much cheaper. STM's, for one.

    You mean like the Arduino Due? That's an Arduino combined with a cortex-M made by arduino.

    I've not seen cortex-Ms for $2.50 but you can buy as many arduino's as you want for that. that's the whole board not just the chip. See alibaba.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  17. Re:Without the software, Arduino is not interestin by brantondaveperson · · Score: 2

    . But you can type in the few line example C program, and flash your first blinking LED program in a matter of minutes.

    You could do that with all the other ones too. TI's Launchpad, Freescale's KINETIS board, STM have their discovery boards. They all let you blink some LEDs in a matter of minutes - and the Arduino ones are the most expensive. I rather suspect that most people don't do much more than blink some LEDs anyway, since doing anything much more complicated than that with the Arduino "IDE" is an extremely painful exercise indeed.

  18. This is bad news by Anonymous Coward · · Score: 0

    This is bad news for Arduino, and tinkerers - and just after Arduino day.

  19. Re:Without the software, Arduino is not interestin by OrangeTide · · Score: 2

    I don't agree. I've used Code Red, Launchpad, and others. And the tools they give you pretend to be professional tools, and seem to have a steep learning curve. Especially with Code Red wanting to upsell to a better version. But most of these free IDEs are more like trial versions to me. Adruino's crippling was done to make the process of making little gizmos more accessible, most other tools are crippling so they don't cut into other markets.

    That said, I never really was much of a fan of Arduino because I don't have much use for AVR. This is me finally admitting that Adruino was pretty good, and that I may have been a little stubborn to have resisted it all these years.

    --
    “Common sense is not so common.” — Voltaire
  20. Radio Shack Closing Around Them by billstewart · · Score: 1

    I started playing with Arduinos a couple of years ago. You ordered them by mail order at the time. Eventually Radio Shack started carrying them, which made it easier for anybody to pick one up (and while I live in Silicon Valley, if I needed a few resistors or LEDs or simple components to go with them, it was often easier to stop at Radio Shack than Fry's or mailorder.) Now they're fighting over the name, and Radio Shack is going out of business.

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
  21. Where commerical arduino is going next. by goombah99 · · Score: 1

    there is no more money in arduino hardware anymore.

    arguing over who sells the hardware is a lose/lose game.

    SLR has announced it's coming out with new boards. But will these be open designs or copyrighted? If they also take over the arduino name for software they control the whole pipeline. Cortex boards are about $20 to $40 right now and they outperform the arduino. SO why are the cortex boards, aside from the raspberry, an idle novelty? because they don't have the unified user base behind the arduino. So who better to come in and scoop this up? after all ardunio is already in this game with the DUE and YUN model which have high perfromance processors like the cortex yet all the existing I/O mapping and IDE of the ardiono. That's where the money lies. Not in the open source arduino hardware but in the next generation built on the user base of the arduino. But it takes the Arduino name to do it, and also someone willing to close the copyright on the desgins while retaining compatibility.

    --
    Some drink at the fountain of knowledge. Others just gargle.
  22. Re:Without the software, Arduino is not interestin by thegarbz · · Score: 3, Insightful

    No, it's the entire environment that does that. The point of the Arduino is that any idiot can grab %insert Arduino model here% and attach %insert shield here%, go and download %insert library here% and then plug it all in and turn it on.

    I have friends who have never programmed before using Arduinos for all sorts of neat things, controlling lights via PWM, monitoring environments etc. None of them would have achieved what they have if they had to dig through datasheets, understand the differences between voltages, signals, figure out how to communicate via I2S, or god forbid solder something (I'm sure most of them would have grabbed the iron like a pencil).

    Arduino exists as it does because of all the little conveniences it provides.

  23. Re:Without the software, Arduino is not interestin by OrangeTide · · Score: 1

    That's fair. There is some real value in not having to write libraries and drivers from scratch for every project. I forgot that a shield isn't just a block of hardware that convenient interfaces, but usually someone has written some software for that shield that makes it pretty easy to integrate into a project.

    --
    “Common sense is not so common.” — Voltaire
  24. Ditch the name by John+Allsup · · Score: 1

    Arduino was never the best name anyway. Come up with a new one, with an amusing competition of some sort, then form a less greedy body to take charge of the name, transfer all the open source rights etc to this new name, replace the rest, and teach these lousy business heads that the open source world is not a magic tree to be cherry picked. If a business does not act in the best interests of the rest of humanity, that business should be considered broken. Likewise between business and open-source and free-software. At times we must be brutal. My vote goes for Dinopod -- it's got a bit of the duino bit, albeit without the u, and a nice sounding syllable on the end. Then we just have to hope Apple doesn't think it owns the pod suffix like it thinks it owns the i prefix.

    --
    John_Chalisque
  25. Arduino is a ripoff anyway. by Anonymous Coward · · Score: 0

    Arduino is nothing but an Atmega Microcontoller soldered onto a board with some pinouts and a MASSIVE price increase. I used to buy them $5 years before arduino and build my own projects all the time. I cannot believe the love Arduino is getting, it's not that hard to solder guys.

    People that buy an arduino are like guys who buy a computer prebuilt to use for learning how to build computers without ever opening the case. Grow a pair and read an IC datasheet.