If You Want To Buy an Apple Watch In-Store, You'll Need a Reservation

An anonymous reader writes "Good news for those of you thinking of buying an Apple watch but were concerned the experience wouldn't feel exclusive enough. According to MacRumors there will be no walk-in sales the first few weeks of launch. Instead, you'll have to call the store and make reservations. From the article: "Apple will begin offering online pre-sales of the Apple Watch starting on April 10th, with the first deliveries occurring on April 24th, the official Apple Watch launch date. During those two weeks, customers will be able to have hands-on 'try-on' appointments at Apple retail stores in order to help make up their mind. However, according to training documents that MacRumors has received, Apple is not allowing any walk-in retail purchases for the Apple Watch at launch. Instead customers must make an online 'Product Reservation' to hold a specific Apple Watch model at a retail store. This new 'Product Reservation' system is used instead of Apple's 'Personal Pickup' system for Apple Watches. Apple's retail training documents indicate that 'If a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app.'"

Comments

Re:Way to piss off customers, Apple.

[Anonymous Coward]

>prompt and circumstance
You're a pal and a cosmonaut.

Re: And if you don't live near an Apple store?

[Dynedain]

There's no Shake Shack near me even though I'm in the 2nd largest market in the US and they've opened a location in Dubai.

I'm fucked.

See how stupid that argument sound?

even more problems getting the $10,000 watch.

[nimbius]

Speaking from experience, for those waiting to get their hands on the 10,000 dollar gold apple watch, good luck. apple makes this NEARLY impossible...heres all the crap ive had to put up with so far.
1. No helicopter landing at ANY apple store. I would have to park at an airport and find a limousine. who even does this anymore?
2. Usually the apple website is helpful for this, but with the appointment system and the weird locations of the apple store, It means i have to get off my yacht and actually enter the store. I didnt onboard a months supply of lox and champagne just to walk away from it. There are no ports of call on my island for the apple store