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Amazon Moves "Buy Now" Into the Physical World, With the Dash Button

Zothecula writes The Amazon Dash Button is a small device that you can stick to walls or a variety of household appliances. Each button is associated with a certain brand or product, and when you set it up (via smartphone) you associate the button with a specific size or quantity (like, say, two 12-packs of Starbucks K-cups or one 2-pack of 50 oz. Tide detergent) and shipping speed. When you start to get low on said product, mash the button and Amazon takes care of the rest.

13 of 187 comments (clear)

  1. Finally, a decent April Fool's Day article from /. by Anonymous Coward · · Score: 5, Insightful

    This one of those ideas perfectly balanced on the razor's edge between believability and absurdity that make the reader question whether it just might possibly be true.

    (Pity it's April 2nd, which just means that somebody at Amazon is merely bonkers.)

  2. Re:I already love it... by hawguy · · Score: 4, Interesting

    The only problem is, most of this stuff is cheaper at Costco — when they are having a sale, one can load-up until next year's sale of the same commodity.

    But this seems like it would be darn convenient. So much so, I'm prepared to revisit the price difference. Everyone here is busy and if a single button-press can really replace a trip to the store, it just might be worth it...

    Not everyone has room for costco's usual super-sized product packages, I really have no room to store a 6 pack of ketchup, #10 cans of corn, or a 24 pack of paper towels, and many items would expire before I can use them. While I might save money by buying in bulk, without unlimited storage space, I appreciate using Amazon for just-in-time delivery even if I spend a little more money. Plus, as you say, there's the convenience factor -- going to Costco ends up taking at least a few hours from start to finish.

  3. Accidental orders? by berchca · · Score: 3, Insightful

    Step 2: Add a child-resistant packaging for the button, so your 2-year-old doesn't order you fifty jugs of Tide.

    1. Re:Accidental orders? by ShanghaiBill · · Score: 3, Informative

      Step 2: Add a child-resistant packaging for the button, so your 2-year-old doesn't order you fifty jugs of Tide.

      RTFA. The button is idempotent, so multiple pushes result in only one shipment. It resets when your package arrives.

  4. What could possibly go wrong.... by meglon · · Score: 4, Funny

    Sorry, i've learned my lesson pushing random red buttons. I still argue that a button that will vaporize 1/3rd of a planet from the core out SHOULD have had better protection from people like me, or at least a label with a warning. FINE, a label with a warning in MY language!

    Seriously, though, isn't this taking "lazy" to a whole new level? Or have we been at that level, and no one mentioned it to me?

    --
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  5. The Other Possibility by SuperKendall · · Score: 3, Funny

    This + Amazon Toilet Paper + Drones = even MORE WIN

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  6. Re:What does this actually solve? by Moridineas · · Score: 3, Insightful

    I don't like Amazon as a company. I don't like the way they deal with vendors. I really don't like the way they deal with their own employees, down to the recent non-complete agreements for warehouse laborers! As a consumer, I love Amazon, though I do try to not support them.

    Why do I want this button?

    We keep paper towels and toilet paper in the garage. When we're getting down to one (or no!) rolls left, either I or my wife will say "Oh, we only have one more roll of paper tolls left--let's make sure to get more next time we go to the store." Of course, sometimes that doesn't happen. Sometimes we forget to add paper towels to the list. Sometimes our beloved family cat will decide to spray rancid piss down the hallway, and we exceed our EPTU (estimated paper towel usage). If we had a button in the garage next to our paper towels, and every time we were getting remotely low we just tapped a button and didn't think about it again...that's brilliant.

    I would normally never buy this kind of product from Amazon as the local store prices are _always_ better (especially if you keep an eye out for coupons, sales, etc--but even without that). The button might change my mind.

    This is seriously one of those ideas that's so simple and yet so brilliant at the same time.

  7. Re:What does this actually solve? by bill_mcgonigle · · Score: 3, Interesting

    I can't see why I - or anyone else - would want this. So what exactly do I gain from getting one or more of these?

    It's not hard to imagine use cases. Take, for instance, an 88-year-old senior who is trying to age in place but for whom a trip to the store isn't a trivial undertaking, and who has no interest in a smartphone (and sure isn't going to see a 4" HD screen).

    Boom - more detergent shows up the day after tomorrow. Iterate through typical consumables - the UI is damn simple and the button is big enough for somebody with Parkinson's to manage. That's worth the effort for the responsible child to set up.

    Now take a new mom who's half-covered in crap and hasn't slept all night. Only 10 diapers left. Boom - nap time.

    I'm assuming there's a reasonable "boom" sound effect here. How much are ringtones?

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  8. Lazy != Busy by sjbe · · Score: 3, Insightful

    Amazon's deliveries need to be a lot more expensive to justify my spending over an hour of the precious personal time on errands per week.

    I shop a ton at Amazon but are you seriously going to claim that your week is SO packed that you don't even have 1 hour to spend grocery shopping? Really? You'd have to be unbelievably busy or ill for me to believe that.

    BTW, I'm a cost accountant professionally. Using your hourly billing rate as an opportunity cost only works if you would actually forgo that income if you spent that time doing something other than earning wages. Since most people shop outside of work hours there is no lost wages and so the opportunity cost is much smaller.

    I for one was lazy decades before I got my first cellular (and not so smart) phone.

    So you admit your are lazy rather than otherwise occupied. Got it.

  9. Re: I hope this is a april fools. by EvilSS · · Score: 3, Insightful

    It's almost like Amazon thought this out or something.

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  10. RTFA by MachineShedFred · · Score: 3, Informative

    TFA states that the button-based orders are disabled after the first one, until the first order arrives. You're not going to have a child go manic on this thing, and end up with a pallet of Tide.

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  11. Re:Finally, a decent April Fool's Day article from by rhsanborn · · Score: 4, Insightful

    Amazon does ridiculous stuff like this regularly. Free shipping for Prime members was a crazy idea when it was first introduced. Now several companies have copied their prime model. I don't think these buttons are the end-game. They may be a wedge/marketing gimic that gets people to start buying household products from Amazon. I buy laundry detergent locally because I usually don't think about it until I'm almost out. Having a button staring me in the face reminds me 1) that Amazon sells it, and 2) that I might want to think about it a few days in advance on needing it. Once I get that habit, it won't be a stretch to get rid of the buttons and simply have a phone app that lets me easily order non-perishables.

    Alternately, Amazon is hoping the price for these buttons becomes negligible as "Internet of Things" chips ramp up. Either way, homeowners buying name brand products through Amazon without even thinking about the price, is good for Amazon.

  12. Re:Prior Art Exists (tm) by Anonymous Coward · · Score: 3, Informative

    I present... the Easy Button from Staples. let the lawsuits begin.

    seriously... think about this... you are doing laundry. you set the 3-year-old inside the washer basket because it keeps the little whirlwind out of the way, she/he cannot fall and get hurt, and besides, you know how messy kids get with chocolate. bored kid looks around, up and down, and hey! -- looky! -- there's a little orange button on the wall that looks like a toy. whack-whack-whack-whack for several minutes until you look up.

    how are you going to return three semi loads of Tide Pods?

    BAD idea.

    There's a really helpful document linked in the summary that addresses this

    Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered.