Google Rolls Out VP9 Encoding For YouTube

An anonymous reader writes: The YouTube engineering blog announced that they've begun encoding videos with Google's open VP9 codec. Their goal is to use the efficiency of VP9 to bring better quality video to people in low-bandwidth areas, and to spur uptake of 4K video in more developed areas. "[I]f your Internet connection used to only play up to 480p without buffering on YouTube, it can now play silky smooth 720p with VP9."