Google Rolls Out VP9 Encoding For YouTube

An anonymous reader writes: The YouTube engineering blog announced that they've begun encoding videos with Google's open VP9 codec. Their goal is to use the efficiency of VP9 to bring better quality video to people in low-bandwidth areas, and to spur uptake of 4K video in more developed areas. "[I]f your Internet connection used to only play up to 480p without buffering on YouTube, it can now play silky smooth 720p with VP9."

Comments

Money

[Dan East]

(bandwidth costs Google money, thus by using a more efficient codec to reduce the amount of data they have to transmit, they save money. But of course they'll spin it as if they're doing it for the poor disenfranchised bandwidth limited user. Just keep that fact on the down-low)

Re:Proprietary formats suck.

[hairyfeet]

Sincerely, from the bottom of my heart...you're a fucking idiot. For a new format to take off it needs MASS ADOPTION DUMBASS, and as Lunix has proven beyond ANY doubt NOBODY WANTS YOUR 70s CLI sparky, and why should they when they can simply go to any number of other tools that crank out H.264 files with a beautiful picture and "clicky clicky simple.

Know the definition of insanity? You should as you're living it. CLI is a 1970s throwback GUI which is ONLY good for TWO, count 'em TWO purposes, neither of which apply to a good 95% of video transcodes...1.- Scripting for a large number of systems...most of the population ain't using a wall of render boxes so don't apply, 2.- A repetitive task that has to be done the exact way for days at a time...now you'd THINK that would apply but it does not as every site wants different sizes, YouTube wants a different size from Dailymotion from Newgrounds from Vimeo etc etc etc, so no sale there either.

But please, keep hanging on to your CLI, I just love to laugh at failure. I mean you have MSFT locking down X86 and ya know what? Nobody gives a shit because years of hanging onto stupid CLI along with brain dead design and refusal to compete has made Lunix (which is a fitting title as its run by loonies) so low on every metric other than servers (which just FYI its been going down there as well) that every site lists it as "other" along with BeOS and Haiku, great job there guys.

Its a free market, refuse to compete? Get your waste of space out of the way, you gonna lose pal! Other than server admins nobody gives a wet fart about CLI, and WebM adoption proves this...name any major sites OTHER than Google that supports WebM? Name any hardware OEMs supporting WebM acceleration? Yeah thought so. If a format takes off the OEMs have no choice but support it, MSFT through piles at WMA but every player supported MP3, why? The masses demanded it. Its 2015 sparky, CLI ain't coming back so either get with this century or get out your bell bottoms and put on some Bee Gees Disco Dan, the rest of us have joined the 21st century.