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Google Rolls Out VP9 Encoding For YouTube

Posted by Soulskill on from the prettier-pictures-per-megabit dept.

An anonymous reader writes: The YouTube engineering blog announced that they've begun encoding videos with Google's open VP9 codec. Their goal is to use the efficiency of VP9 to bring better quality video to people in low-bandwidth areas, and to spur uptake of 4K video in more developed areas. "[I]f your Internet connection used to only play up to 480p without buffering on YouTube, it can now play silky smooth 720p with VP9."

4 of 109 comments (clear)

  1. Re:Proprietary formats suck. by Jbcarpen · · Score: 5, Informative

    Er... VP9 is BSD license. I'd hardly call that proprietary. Sure, they may be the only ones using it yet. But I don't see that staying the case for long if it's actually a better format.

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  2. Re:Money by pseudofrog · · Score: 5, Insightful

    They're able to deliver a better product to their users at a lower cost.

    Wow what a bunch of monsters.

  3. Re:Proprietary formats suck. by short · · Score: 5, Informative

    4 years old i7-2620M: VP9 1080p takes at most 40% core (=20% CPU), 2160p takes at most 150% core (=75% CPU).
    https://www.youtube.com/watch?... formats 248 and 313 respectively.

  4. Re:VP9's place in the landscape by nadaou · · Score: 5, Interesting

    My guess is that VP9 probably isn't quite as good as H.265, but it is definitely in the ballpark.

    You'd be wrong about that actually. Monty's given it his usual expert and honest analysis, see one of his blog posts from late last year. Caveat: If you compare VP9 today vs. some tuned H.265 of the future the roles may reverse. Or not. Who knows that's just pure speculation and it's not like VP9 won't tune up either.

    But VP9 is not too late for the war with H.265

    In fact VP9 spec was finalized quarters before H.265, and Google has the ear and other anatomical bits of all the hardware manufactures in the Android world, so VP9 hardware support from the start is in very good shape.

    And what is never mentioned in the press releases is that VP9 and H.265 make their impressive bandwidth (or filesize) improvements at the cost of double the CPU needs. You do not want to be running these codecs without hardware support.

    The exciting stuff is Daala.

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