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Mobile 'Deep Links' and the Fate of the Web

An anonymous reader writes: Mobile developers call the links they're forging between apps "deep links," but so far the whole idea seems to be more about marketing than deepening understanding. This essay over at Backchannel argues that we still haven't delivered on the original promise of links online — the idea of enabling people to build and share "cathedrals of context." Quoting: "The people who invented the link saw it as a tool for relating ideas in illuminating ways—for making conceptual leaps and connecting disparate thoughts. If these visionaries had achieved their aim, the kind of tech-cultural amnesia represented by the recycling of the term 'deep links' shouldn't have been possible, two decades into the Web era. The links with true depth that they envisioned would have made sure of that."

26 comments

  1. relating, illuminating, connecting by turkeydance · · Score: 1

    ok. go ahead and do all that. for free.

  2. Sigh... by pushing-robot · · Score: 1

    For a second I thought they meant these deep links.

    --
    How can I believe you when you tell me what I don't want to hear?
  3. That may have been the original goal... by xevioso · · Score: 2

    ...but things change, and the primary purposes of links now, on almost all platforms, is for one primary reason: to generate income.

    You click a link, it goes to a page with an ad, which, when served and clicked on, will generate income, allowing the owners to pay for the website. While some websites are purely informational, most websites generate information in order to make money, and most of that money is made by people clicking links.

    1. Re:That may have been the original goal... by garyisabusyguy · · Score: 2

      Beside, people are suing for deep linking because it subverts their add revenue
      http://en.wikipedia.org/wiki/C...

      --
      Wherever You Go, There You Are
    2. Re:That may have been the original goal... by sudon't · · Score: 1

      I remember the early web, and how I'd be reading a very interesting article, and how hyperlinks would take me to another, related, and just as interesting article, and so on, and so on... Text with links, on a soothing amber screen - I loved it.
      Then I remember the commercial gold rush, and how I hoped to god these people would all quickly lose money, then disappear. It's been quite a while since I clicked on a link and found something interesting on the other side. Oh, well...

      --
      -- sudon't

      Air-ride Equipped

    3. Re: That may have been the original goal... by Anonymous Coward · · Score: 0

      Google killed links and the Web. As useful as Google can be, the internet was actually more interesting and useful before Google existed.

      What exists now is not a world wide Web but a world wide search engine for advertising revenue for webmasters

      Previously websites would have pages of links of interest to the webmaster and the Web was like a choose your own adventure.

  4. The whole web has been a squandered opportunity by UnknownSoldier · · Score: 5, Interesting

    "Deep links" are only the tip of the iceberg.

    As Alan Kay pointed out almost 20 years ago (!) when the web get reinvented twice over it STILL kept missing its true potential.

    https://www.youtube.com/watch?...

    Right now the web has been relegated to content consumption, posting stupid obvious questions, posting controversial material to get eyeballs (clickbait), trying to get as many clicks as possible by splitting articles up into N pages, or even bullshit like only liking to articles on the same site. /glares at Phoronix

    The web has become a clusterfuck of bad design and worse implementations.

    When you have standards misspelling referrer in the HTTP header standard it is depressing that everything about the web is literally half-assed.

    What's new? :-/

    1. Re:The whole web has been a squandered opportunity by Shakrai · · Score: 5, Insightful

      What is the web you speak of? Is that the Facebook or the Twitter? I'm so confused.

      A bit of sarcasm there but it does feel to me as though we've taken a step backwards. We've gone from the walled garden of services like AOL and Compuserve to the walled garden of Facebook and Twitter. Like AOL, there's nothing forcing people to use the Internet in this manner, except for sheer size and inertia. There are now countless examples of businesses, recreational groups, fundraisers, and so forth whose sole online presence consists of their Facebook and/or Twitter pages. If they bother to maintain a webpage it's hopelessly out of date. Need updates about our activity? Like us on Facebook! Have a question? Post it on our wall! Good luck trying to e-mail us.

      Besides the sheer annoyance (not all of us wish to be sucked in Facebook's ecosystem) factor there are consequences here for free speech. Mediums like Usenet or IRC were resistant to attempts at censorship, they embodied the internet as most of us knew it. The contrast with large corporations like Facebook or Google is depressing; they're compelled to engage in censorship for legal (try Googling Tienanmen Square in the PRC) reasons, to say nothing of their tendency to cave to public pressure and censor unpopular viewpoints, or even to behave like our nanny (Facebook's policy towards non-sexual topless photos of females)

      At the rate we're going I'd be surprised if anyone remembers the "internet" in another ten years.

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    2. Re:The whole web has been a squandered opportunity by Anonymous Coward · · Score: 0

      Don't forget to mention what the up-to-date pages look like, including supposedly serious news sites: endless scrolling content, links to pictures and videos made by amateurs, and 'click bait' headlines. Actual text of the story? Forget about it!

    3. Re:The whole web has been a squandered opportunity by UnknownSoldier · · Score: 1

      Concur 100%!!

      I think your line says it all:

      We've gone from the walled garden of services like AOL and Compuserve to the walled garden of Facebook and Twitter.

      The hypocrisy over the female nipple is a perfect example! The Huffington Post did a good writeup:

      #FreeTheNipple: Facebook Changes Breastfeeding Mothers Photo Policy
      * http://www.huffingtonpost.com/...

    4. Re:The whole web has been a squandered opportunity by Anonymous Coward · · Score: 0

      You know what's sad?

      My Coke Rewards redesign
      Fred Meyer redesign in my opinion
      Skype's redesign

    5. Re:The whole web has been a squandered opportunity by Anonymous Coward · · Score: 0

      On the other hand, you have to acknowledge why people use the Facebook and Twitter walled gardens. They're free and require no technical knowledge. But on top of that, the benevolent corporate masters (and I mean that to be as dystopian as it likely sounds to a reader of this site) curate the content and userbase, limiting spam and harassment. Or at least, giving some entity for people to complain to about such things.

      I don't think these are features that you can't get out of a non-centralized system; I just find threads like these tend to deny that Facebook and Twitter are providing any value at all when they are providing value, just at too high a cost.

  5. Subjective, problem goes away when you Just Say No by Anonymous Coward · · Score: 0

    Somebody bought into stuff that he knew was bullshit. Let's look at this example:

    For instance, you’re reading a New York Times travel story about Barcelona. You want to book an Airbnb there pronto. On your phone, you’d have to exit your New York Times app

    Bzzzt. Stop right there. I am aware that NYT has an app, but you are a moron if you are using it. Before you install it, you know it can't possibly be as good as their website. You are making a conscious decision to lose. You thought, "Hey, this would suck! Let's do it!"

    So.. what happens if you choose otherwise? What if you're trying to have a good experience? What happens is that you don't "exit" any apps. If the article failed to link to something related to Barcelona, then you just highlight that and search.

    Plenty of people aren't trying to lose, and they're still on the web. Yes, you know some idiots. Maybe you're one of them. But nobody is going to make you be, or remain, stupid. The #1 mobile app is still the web browser, and that's not going to change.

    The whole article reeks of this stuff: he's talking about all kinds of stuff that normally isn't really happening. It only happens to people who don't care how well stuff works. Life also sucks when you hit yourself with a hammer, but most people don't belabor that: they just stop with the fucking hammer.

  6. Oh the irony by Anonymous Coward · · Score: 0

    yabbering about "deep links" in obvious clickbait linkspam. Now posted as AC because nobody reads the named serial spammers' submissions any longer?

  7. Wikipedia seems to have done it by Anonymous Coward · · Score: 0

    ..pretty well actually.

  8. I wish I could find it again by holophrastic · · Score: 2

    It's been at least 20 years since I saw the best web page ever. Very simple: the lyrics to Billy Joel's "We Didn't Start the Fire", with each term linked to yet another external site discussing its history.

    1. Re:I wish I could find it again by Noah+Haders · · Score: 0

      When I come across something that is the best web page ever, at least I bookmark it! http://www.zombo.com/

    2. Re:I wish I could find it again by holophrastic · · Score: 1

      Yeah, I'm pretty sure I did -- it's probably still in my Compuserve account -- do you remember when e-mail addresses had a comma?

      And besides, who'd have thought that the best web-site ever was from 1995? I sure didn't know that at the time.

    3. Re:I wish I could find it again by crtreece · · Score: 1
      --
      file: .signature not found
    4. Re:I wish I could find it again by holophrastic · · Score: 1

      Nah, that's not the one. That's pretty concise.

      Imagine just the lyrics, each one linked far far away. So one term might be to a wikipedia article, another to some russian site, a third to a research centre in bolivia, a fourth to a county web-site in the middle of nowhere, a fifth to a boxing club, etc..

      I can read your page in 20 minutes. But that site in 1995 took days to read -- because each word was another site with new interests.

      But this was in 1995, back when "surfing" the web was actually possible -- when sites linked to other sites. That's kind of the point of this thread, sites don't do that anymore. So there's no getting lost surfing the web anymore. I do miss that.

  9. Answer: Web apps by Art3x · · Score: 4, Insightful

    For those who don't care to read the long article, the problem is that phone apps can't link into each other very easily, the way websites can. The answer to this problem and so many others is just to make your phone app a web app, instead of a native one.

    1. Re:Answer: Web apps by Anonymous Coward · · Score: 0

      For those who don't care to read the long article, the problem is that phone apps can't link into each other very easily, the way websites can. The answer to this problem and so many others is just to make your phone app a web app, instead of a native one.

      Problem is getting your intended audience to type the address for your web app. It has to be well places in search results to deserve be turned into a link.

      I agree with the TFA in the sense that native apps are turning the web into closed spaces; 'ecosystems' as 'they' say. Forget about information highway.

    2. Re:Answer: Web apps by Anonymous Coward · · Score: 1

      For those who don't care to read the long article, the problem is that phone apps can't link into each other very easily, the way websites can. The answer to this problem and so many others is just to make your phone app a web app, instead of a native one.

      Problem is getting your intended audience to type the address for your web app. It has to be well places in search results to deserve be turned into a link.

      The solution to that, and a fairly obvious one that Jobs must have chosen to ignore, is to allow web apps inside the App Store complete with "installing" a clickable icon on your phone desktop. Fit right in with the vision he was claimed to have had in the iPhone 1.0 days and iOS still supports saving a web app to a desktop icon.

      Lucky for Apple that they went the route of proprietary API apps instead or else switching between iPhone and Android devices would have a whole lot less friction.

    3. Re:Answer: Web apps by Anonymous Coward · · Score: 0

      Huh? Android intents do almost exactly that... It's not rocket science. It's no harder than configuring URL routing in a typical framework.

    4. Re:Answer: Web apps by drinkypoo · · Score: 1

      It's actually easier than that. Android can figure out how to open your links either in the browser or the app based on context. So make your app handle some links on your site, publish those links as a means to link to your app, and then when they are loaded by a browser other than your app, redirect to your play store url.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  10. Symmetrical Web by Bing+Tsher+E · · Score: 2

    When I am on a desktop machine, SeaMonkey is my browser of choice, because I still believe in the old ideal of a symmetrical web.

    Every machine on the web should be client/server, or at least connected to and capable of creating web content based on an open standard. A 'browser' should have an 'edit' button on the left most window, and 'edit' should open the wysiwyg html editor (Seamonkey is still like that! Though you're usually editing a new local copy of the content).

    Instead we mostly get herded to leave any content we generate in forms on curated proprietary servers. The web has been dumbed down for most people to be little more than somewhat more interactive television.