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Google Insiders Talk About Why Google+ Failed

An anonymous reader writes in with this story about what happened to Google+ from an employee perspective. "Last month, Google announced that it's changing up its strategy with Google+. In a sense, it's giving up on pitching Google+ as a social network aimed at competing with Facebook. Instead, Google+ will become two separate pieces: Photos and Streams. This didn't come as a surprise — Google+ never really caught on the same way social networks like Facebook, Twitter, or LinkedIn did....Rumors have been swirling for months that Google would change its direction with Google+. Business Insider spoke with a few insiders about what happened to the network that Google believed would change the way people share their lives online. Google+ was really important to Larry Page, too — one person said he was personally involved and wanted to get the whole company behind it. The main problem with Google+, one former Googler says, is the company tried to make it too much like Facebook. Another former Googler agrees, saying the company was 'late to market' and motivated from 'a competitive standpoint.'"

10 of 359 comments (clear)

  1. Re:Google Streams by gl4ss · · Score: 5, Interesting

    yeah.. now they've created 1 billion artificial google+ accounts and they're just dumping them into two baskets? what the fuck?

    (*by artificial google+ accounts I mean accounts created from gmail and youtube accounts in a deceptive fashion. they kept changing the prompts and one bad click and boom your gmail account now was your youtube account and at the same time a google+ account. I think they had some bonus scheme going on for the folks involved where if they got x number of g+ accounts they would get x dollars of bonus. the bonus scheme didn't involve people using g+ as g+ though it seemed - and yeah they were counting on having made one youtube comment within the year as being an "active google+ user").

    I would venture to say that just 1% of google+ accounts are from people who on purpose wanted to create a google+ account for the sake of using google+.

    --
    world was created 5 seconds before this post as it is.
  2. Re:Google+ failed becuase it's GOOGLE by bromoseltzer · · Score: 4, Interesting

    And what company is pure enough for you?

    Anybody who gives you free social networking is evil, and anybody who charges money will fail.

    --
    Fiat Lux.
  3. Re:Google Streams by Anonymous Coward · · Score: 5, Interesting

    No kidding. I write software for a desktop application that integrates with YouTube. Apparently they're shutting down the API we've been using and want us to not only invest a bunch of time changing around our software for no good reason, but then expect us to get all of our users to upgrade to the new version we put out. We've decided it's just not worth it, and would rather explain to users who email our support line that Google shut down the API. It's not our fault that you can't upload videos and such directly to YouTube anymore. Don't expect a patch.

    *The software does lots of other things, uploading to YouTube directly is/was just a side feature.

  4. What we are seeing is ... by Anonymous Coward · · Score: 5, Interesting

    ... the beginning of the end of Google

    Everything has a beginning, an end, and a stretch of roller coaster ride in the middle

    Google started as a search engine. Larry Page and Co. didn't actually have much more than a search engine in mind when they started Google (and obtained that legendary check from Andy Bechtolsheim

    What we are seeing now --- the branching of Google into driverless cars, into Google+, into Youtube (actually they acquired it), and so on --- is but afterthoughts, aka what should we do with all the Billions we got?

    Like M$, like Yahoo, like Myspace and so on, Google is on its way down

    As for fb, don't worry, it too is on its way down --- as nothing stays up forever

    1. Re:What we are seeing is ... by TheRaven64 · · Score: 5, Interesting

      I expect Google to die in the same way that IBM died: it will still be a huge and influential player for a long time, but won't be the company that defines an industry that people care about. The same sort of path as Microsoft.

      When I interviewed at Google a few years I was reminded of something that JWZ wrote about Netscape, claiming that it started to decline when it started hiring people who were there because it was a cool place to work, not because they wanted to change the world and believed in the things that the company was doing. Everyone I met at Google told me that I should would there because it was a cool place to work...

      --
      I am TheRaven on Soylent News
  5. Re:Google Streams by arglebargle_xiv · · Score: 5, Interesting

    We've decided it's just not worth it, and would rather explain to users who email our support line that Google shut down the API.

    That's something that's always amazed me about Google, if Microsoft did something like this (which they did in the 1990s), the masses would be at the gates with pitchforks and flaming torches screaming for blood. When Google behaves like Microsoft did 20 years ago... well, meh, it's Google, they can do that. What's changed?

  6. Didn't have much to give, took a lot. by Bo'Bob'O · · Score: 5, Interesting

    It was clear from the start that what it wanted was your information, they didn't even try to hide it with their real name policy. And for the trouble they didn't really give much more then their competitors were already giving.

    Yes, I think it was better from face book, but it didn't seem to have any care for any sort of privacy. So if you are concerned about your private details? Too bad. If you are in an online community that you don't care to share your personal information with? Too bad. Teenagers didn't like it, want to post where your parents won't see? Too bad.

    They mentioned that they made a service that was for Google, but not for it's customers, I don't think they really still understood how deep that went. The fact that they started forcing people to join only reenforced the reality of the situation, turning something that had potential into joke.

    Maybe someday someone will build a site for people the in the modern internet age, and not just for the corporation that runs it. G+ wasn't even a compromise between the two.

  7. Re:Schmidt by jordanjay29 · · Score: 4, Interesting

    Ironically, I'd argue that since Schmidt left, Google's products have only gotten worse. Gmail was redesigned, and started hiding features rather than adding them. Labs was killed, mostly across the board (it still struggles on in Music, but for who knows how long?). Maps was redesigned once, twice, each time removing more of the interface and increasing the CPU/RAM utilization of hardware. Google, who used to be known for products made by (and for) power users, became a company focused on design and the democratization of the interface. Their latest introduction to Project Fi has basically completed the transformation, with Google's introductory trailer claiming that the service "just works," echoing Apple's famous adage from years ago.

  8. Re:Google Streams by jez9999 · · Score: 4, Interesting

    if Microsoft did something like this (which they did in the 1990s), the masses would be at the gates with pitchforks and flaming torches screaming for blood.

    No they wouldn't. Some geeks would be pissed off, which they were in the 90s.

    When Google behaves like Microsoft did 20 years ago... well, meh, it's Google, they can do that. What's changed?

    Nothing. Many of us are pissed off at Google for ruining good products they had. My bugbear is Google Navigate, and the removal of the separate "blue arrow" navigate icon. They totally fucked it up by rolling it up into Maps and changing the interface the way they did. Even to this day I install the old Maps APK on my Android phones.

  9. Re:I'll tell you why I don't use it. by FlyHelicopters · · Score: 4, Interesting

    Office 2003 may long be discontinued, but Microsoft didn't take my data with them when Office 2007 was released.

    It goes MUCH further than that...

    http://www.amazon.com/Microsof...

    You may, if you are so inclined... buy a brand new in box copy of MS Office 2003 right now, today, and it will work perfectly fine...

    You don't have that option with Google Service X...

    Microsoft would do well to remember that when making their own cloud services. Everyone doesn't want to be on the "newest thing" and sometimes older products work well...