Conde Nast To Announce VR Series

An anonymous reader writes: Lifestyle and fashion publishing giant Conde Nast is planning to move into virtual reality in an effort to trial new marketing and advertising streams to attract digital consumers. The privately-owned company is expected to announce two new virtual reality series hosted by its TV and film division, Conde Nast Entertainment (CNE), at the Newfronts advertising and digital content showcase in New York tomorrow. The entertainment firm is not revealing much information on the shows that it is producing alongside virtual reality group Jaunt VR. However, it is thought that the series will follow a storytelling narrative – Conde Nast becoming one of the first publishing houses to use the technology in this format. The series will be aired on CNE's The Scene, a digital platform launched in 2014 to showcase video content from Conde Nast publications as well as media partners including BuzzFeed, Forbes, Variety and ABC News.