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How Spotify Can Become Profitable

journovampire writes: Spotify just posted another big net loss, but it can become profitable with some specific changes according to one analyst. He suggests the following three options: Cut royalty costs to the music industry, freeze expenditure year-on-year, and what seems like the least likely option, somehow make free users pay $1 every three months. He points out: "if Spotify’s current free user base just paid €1/£1/$1 every three months, it would be a profitable company."

14 of 167 comments (clear)

  1. Who Cares? by sexconker · · Score: 5, Interesting

    If investors have been dumb enough to prop up the company for this long without seeing any sort of profit (and instead, big fat losses) why should I be worried about whether or not it can turn the tables? The worst that can happen is the service gradually winding down before the name is sold off to some other schlubs who will either:

    A - repeat the mistake and run their own version of it at a loss
    B - change some shit and run their own, slightly worse (for users) version of it at a mild profit
    C - change a lot of shit and kill it in the same way Napster was killed
    D - sit on it and do nothing

    In A and B, users win.
    In C and D, users lose until a new copycat (or 5) come along and get the same idiot investors to buy in and keep it running for free (to users) and at a loss (to investors) for years to come.

  2. $1 a month by Tyrannosaur · · Score: 5, Insightful

    it sounds cheap and easy for people to pay $1 a month, but personally there is a large bump in commitment as soon as I submit my monetary information. This often keeps me from doing still fairly inexpensive things because I don't want that commitment

    1. Re:$1 a month by jopsen · · Score: 4, Interesting

      $1 every 3 months. You have commitment issues over $4?

      There is something about recurring expenses... that people don't like...
      Now if they decided only to sell it as $50 and then you get spotify for 10 years... with no binding or recurring expenses people might bite :)


      Note, I pay for spotify, but I bought it in Denmark even though it's $20/mo, because the European selection is much better than the US selection (I live in US).

    2. Re:$1 a month by bloodhawk · · Score: 3, Insightful

      Recurring expenses don't bother me. Trusting a company like Spotify to handle them securely and professionally however does. To many of these companies consider secure handling of your details as something that is distant second in importance to actually getting your money. Recurring payments mean long term trust, I simply don't have that in such a company.

    3. Re:$1 a month by Technician · · Score: 3, Interesting

      The endless list of horror stories of subscription cancellation woes has built up a very real online resistance to signing up for anything with a credit card. Even free as they often are a hidden free trial.

      Having had the honor of first hand dealing with online ordering without just as easy online cancellation, has firmly entrenched the once burned twice shy response.

      I can name names to be specific.

      AOL, Comcast, Viatalk...

      Until the industry fixes the locked in reoccuring billing subscription, all sign up proceedures no matter how small are potential fights in the future to cancell, and customers are burnt out dealing with it.

      Guilt by association appplies to any service without a contract expiration date.

      For spotify to leave the reputation, they should offer term subscriptions. 1 month, 3 month, & 1 year. No questions termination at end of contract. Then provide excellent service so I'll renew because they are great.

      --
      The truth shall set you free!
  3. Re:It not very hard by viperidaenz · · Score: 4, Insightful

    You mean charge everyone $5 per month, because changing a free service to a paid one could well cut the user base by a factor of 15.

  4. Re:It not very hard by Noah+Haders · · Score: 5, Interesting

    you know, you're right, but I think it's for the best. Spotify's current approach is unsustainable, not only for themselves but also for musicians, labels, and the music industry. we all shake our fists at music labels, but I for one want a thriving industry where musicians and labels make money so they're incentivized to make more music.

  5. This must be... by jd2112 · · Score: 5, Funny

    the ??? before 'Profit' in their business plan.

    --
    Any insufficiently advanced magic is indistinguishable from technology.
  6. Re:It not very hard by jonsmirl · · Score: 4, Insightful

    I'm still trying to figure out how collecting royalties on songs where everyone is dead is going to incentivize them to make more music. Maybe we should reconsider these rules giving copyright to corporations for 200 years.

  7. WTF? by rudy_wayne · · Score: 3, Informative

    The following are listed at the bottom of this page under "Related Links":

    Gunmen Kill 12, Wound 7 At French Magazine HQ
    Misogyny, Entitlement, and Nerds
    Officer Not Charged In Michael Brown Shooting
    How To Execute People In the 21st Century
    Seattle Approves $15 Per Hour Minimum Wage

  8. Re:Pay the musicians even less?!?! by jedidiah · · Score: 5, Insightful

    ...except the problem with all of that is this is being driven by idiot savant musicians that don't understand that there's a money grubbing middle man in between them and Spotify. What the artist gets and what Spotify actually pays are two different things.

    And that's not even getting into the problem of assigning a reasonable value to a single impression.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  9. Re: It not very hard by schnell · · Score: 4, Informative

    Musicians never got money from album sales. A sliver get allocated to them, and taken away again to repay the advance which the label gave them to make the album.

    It entirely depends on the band, their contract, and how much they sell. The Beatles made massive piles of money even though they stopped touring halfway through their career, and the Pink Floyd "The Wall" album saved the band's members from bankruptcy while the following tour lost them all money. You can read about the structure of traditional music industry royalties here.

    The short version is that on a CD sale, artists might make a 10% royalty after packaging, breakage, marketing and costs of production (advance) are subtracted. The above linked article shows how quickly that 10% shrinks, as well. Digital play royalties - unless the band is savvy and has negotiated better rates - are about half of the CD rate.

    However, if you wrote the song that was performed, you will see an additional cut. And the band also gets royalties each time the song is played on the radio, or used on TV or in the movies (the writer gets an even bigger cut). So ultimately, there is still a lot of money to be made in recorded music, not just concerts and merchandise... but your music has to be popular enough to appear on the radio or other media for you to cash in. For indie bands, concerts and merchandise will be the big moneymakers of course, but they never sold much recorded music anyway.

    --
    "95% of all Slashdot .sig quotes are incorrect or completely fabricated." -Benjamin Franklin
  10. Re:It not very hard by PopeRatzo · · Score: 5, Insightful

    1. Many musicians have families and work to create an inheritance for them. If there is no copyright past death there is no inheritance.

    So, when I die, can I still have the company I work for continue to pay my family for the work I did when I was alive?

    Copyright laws that extend beyond the death of the artist are an abomination.

    2. Music corporations are not going to pour millions into a rising star if they can get no return if the artist dies.

    If "music corporations" stop pouring "millions" into a rising star, nothing of value will be lost. It doesn't cost "millions" to make and release a recording any more. Those days are long gone.

    --
    You are welcome on my lawn.
  11. Re:Pay the musicians even less?!?! by PopeRatzo · · Score: 5, Insightful

    We are going to need compulsory licensing and reasonable payments to right holders.

    Not to "right holders", but to artists.

    Limit copyrights on recorded music to 25 years and don't let them be assignable to anyone but the artist (maybe a spouse). Not children, not publishing companies, not record labels.

    If I listen to Charlie Parker records, why should I be paying license fees to anyone? Every single person associated with that recording and the music therein is dead. Earlier tonight, I was listening to Dizzy Gillespie, Charlie Parker and Al Haig's recording of "Shaw 'Nuff" which was recorded 70 years ago today. Why shouldn't that entire recording be in the public domain? I'll pay a company to stream it, no problem. But why should any "rights" money change hands?

    https://youtu.be/1IuZNbdwAk8

    --
    You are welcome on my lawn.