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California Gets Past the Yuck Factor With "Toilet To Tap" Water Recycling

HughPickens.com writes: From a marketing point of view, using treated sewage to create drinking water is a proposition that has proved difficult to sell to customers. Now John Schwartz writes in the NYT that as California scrambles for ways to cope with its crippling drought and the mandatory water restrictions imposed last month by Gov. Jerry Brown, enticing people to drink recycled water is requiring California residents to get past what experts call the "yuck" factor. Efforts in the 1990s to develop water reuse in San Diego and Los Angeles were beaten back by activists who denounced what they called, devastatingly, "toilet to tap." Orange County swung people to the idea of drinking recycled water with a special purification plant which has been operating since 2008 avoiding a backlash with a massive public relations campaign that involved more than 2,000 community presentations. The county does not run its purified water directly into drinking water treatment plants; instead, it sends the water underground to replenish the area's aquifers and to be diluted by the natural water supply. This environmental buffer seems to provide an emotional buffer for consumers as well.

In 2000, Los Angeles actually completed a sewage reclamation plant capable of providing water to 120,000 homes — the Donald C. Tillman Water Reclamation Plant in Van Nuys.The plan was abandoned after public outrage. Angelenos, it seemed, were too good to drink perfectly safe recycled water — dismissed as "toilet to tap." But Los Angeles is ready to try again, with plans to provide a quarter of the city's needs by 2024 with recycled water and captured storm water routed through aquifers. "The difference between this and 2000 is everyone wants this to happen," says Marty Adams. The inevitable squeamishness over drinking water that was once waste ignores a fundamental fact, says George Tchobanoglous: "When it comes down to it, water is water. Everyone who lives downstream on a river is drinking recycled water."

3 of 278 comments (clear)

  1. water has memory! by kimvette · · Score: 5, Funny

    "Hm that's a good point, let me think for a bit
    Oh wait, my mistake, it's absolute bullshit.
    Science adjusts it's beliefs based on what's observed
    Faith is the denial of observation so that Belief can be preserved.
    If you show me
    That, say, homeopathy works,
    Then I will change my mind
    I'll spin on a fucking dime
    I'll be embarrassed as hell,
    But I will run through the streets yelling
    It's a miracle! Take physics and bin it!
    Water has memory!
    And while it's memory of a long lost drop of onion juice is Infinite
    It somehow forgets all the poo it's had in it!" --Tim Minchin

    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
  2. Are they filtering out the pharmaceuticals? by hawguy · · Score: 5, Informative

    For years there have been reports of trace amounts of drugs in treated wastewater that could be harming wildlife and "no one seems to know which compounds need to be removed or how to remove them from the water safely", so are they filtering out these drugs before reusing the water for drinking water?

    http://www.scientificamerican....

    Aga said even without knowing exact impacts, consistently seeing antibiotics show up in effluent is concerning.

    “Even at low levels you don’t want to have people ingest antibiotics regularly because it will promote resistance,” she said.

    http://www.newrepublic.com/art...

    It looked at samples from 50 large-size wastewater treatment plants nationwide and tested for 56 drugs including oxycodone, high-blood pressure medications, and over-the-counter drugs like Tylenol and ibuprofen. More than half the samples tested positive for at least 25 of the drugs monitored, the study said. High blood pressure medications appeared in the highest concentrations and most frequently.

  3. Re:Yeah by Golden_Rider · · Score: 5, Funny

    The ocean is 98% fish pee.

    And the remaining 2% is recycled pirate corpses.