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New MakerBot CEO Explains Layoffs and the Company's New Vision

merbs sends an update on MakerBot, one of the most well known names in the 3D-printing industry. After its acquisition by Stratasys in 2013, defective parts plagued the company's printers in 2014. MakerBot co-founder and CEO Bre Pettis stepped down, and the company laid off 20% of its employees. The new CEO, Jonathan Jaglom, is now talking about how they're rebuilding MakerBot, and where we can expect it to go in the future. "The 39-year-old, Swiss-born Jaglom says that his priorities since taking over have been to dedicate more attention to customer support, to address the remaining fallout from the extruder problem, and to reorient the company to target its Replicators to the professional and educational markets."

Jaglom also envisions a sort of "iTunes for 3D printing," where people can easily buy designs online and print them out at home. He says, "I'll be sitting at home. Maybe something broke; maybe my glasses. Maybe I want to reprint it and I'll go to Oakley, Ray Ban, whatever, Philippe Starck in this case, download the file, pay $3.49 for it, and print it at home. And then you will have to go to your Kinko's or your Fab Labs, your local 3D printing, if you want it in metal or plastics you can't have at home."

59 comments

  1. Meanwhile, in the real world... by Anonymous Coward · · Score: 1

    Philippe Starck
    $3.49

    Probably not.

  2. $3.49? by Frederic54 · · Score: 4, Insightful

    From Oakley, Ray Ban or Philippe Starck? Sure you mean $349.

    --
    "Science will win because it works." - Stephen Hawking
    1. Re:$3.49? by DigiShaman · · Score: 2

      Considering those aforementioned products have a very high markup being that they're as much fashion as functionality. But lets assume $175. How much of that goes into R&D and factory tooling / production?

      --
      Life is not for the lazy.
    2. Re:$3.49? by Anonymous Coward · · Score: 0

      t lets assume $175. How much of that goes into R&D and factory tooling / production?

      $0. Fashion has no R&D budget. All the tech, materials science, and optics come from other fields. In this case of a customer printing an object, there is no factory tooling or production cost to the company that makes the design. That $175 is for pure IP of the design.

    3. Re:$3.49? by Anonymous Coward · · Score: 0

      Perhaps pure IP of the name is what you meant?

    4. Re:$3.49? by cdrudge · · Score: 1

      How much of that goes into R&D and factory tooling / production?

      I would imagine a very very small percent of it. It's similar to other high end brand names where you are paying for a name and marketing, not actually physically superior products.

      Oakley, Monster cable, Bose...you're paying for a name, it's perceived status, and all the marketing that got them to that perception, not a better product.

  3. breakerbot by schlachter · · Score: 4, Interesting

    we started calling our $3,000 Makerbot the Breakerbot, after it stopped working a few months after purchasing it and Makerbot support failed to return our calls or emails...for the support plan we paid for.

    to their credit, and much to our surprise, they finally responded to our requests about 6 months later and promptly fixed it. maybe it was the new CEO.

    their thingiverse.com site is pretty cool. and their software is mostly stable/usable.

    --
    My God can beat up your God. Just kidding...don't take offense. I know there's no God.
  4. "Pay us to fix our own defects"??? by pla · · Score: 1, Offtopic

    download the file, pay $3.49 for it, and print it at home

    Umm, no, nice try - I don't pay the original manufacturer to fix their own defective merchandise for them. I would expect them to host files like that entirely for free, the same way PC hardware makers currently let you download drivers.

    Of course, I don't actually expect them to do so; but that matters not at all, since countless other sources will.

    1. Re:"Pay us to fix our own defects"??? by gl4ss · · Score: 1

      "I don't pay the original manufacturer to fix their own defective merchandise for them."

      ok, don't buy a makerbot then.

      the extruder debacle was them selling you a defective extruder in the 5th gen and then asking 170$ for replacement, that might work for another kilo or two of printing, or maybe 10 if you're lucky(a kilo of plastic for it is like twenty bucks, so swapping the extruders that keep breaking up/jamming ends up being really, really expensive, all because their smart extruder(tm)(c) is a bad design all around and was seemingly untested going to market).

      thingiverse is makerbots biggest asset right now. stratasys got kind of scammed too(oh and bre pettis is a liar. he lied on a video about replicator 1's capabilities and many times since). replicator1 also had defective extruder design that was luckily user/community fixed with a printed part, but for something that was over two thousand dollars...

      --
      world was created 5 seconds before this post as it is.
  5. $3.49 by BradleyUffner · · Score: 4, Insightful

    "I'll go to Oakley, Ray Ban, whatever, Philippe Starck in this case, download the file, pay $3.49 for it"

    If you think you will get anything from a popular name brand for $3.49 you are out of your mind. 99% of the cost of these brands is for the name its self; the materials cost practically nothing.

    1. Re:$3.49 by Anonymous Coward · · Score: 0

      Yup this. The CEO is delusional if he thinks he is going to get away with providing stl files for brand names like that. If he plans to license it, try 9.99, 19.99 or 29.99. Regardless of that, what makes I'm think some ray-ban wearing douchenugget would stoop to having some 3d printed part in his ray-bans. You need to run away from the fashion examples Mr CEO.

  6. But will they keep by Quok · · Score: 5, Interesting

    stealing ideas from the community and patenting them? IMO that's more damaging than their crappy extruder and other quality problems, and is something they need to publicly address.

  7. Rebuilding Makerbot? by TWX · · Score: 2

    Can't they just use an existing Makerbot to make a new Makerbot?

    --
    Do not look into laser with remaining eye.
    1. Re:Rebuilding Makerbot? by Kozar_The_Malignant · · Score: 4, Funny

      No, they're broken.

      --
      Some mornings it's hardly worth chewing through the restraints to get out of bed.
    2. Re:Rebuilding Makerbot? by TWX · · Score: 1

      Shame, really. They could resort to traditional manufacturing techniques but that wouldn't be in the spirit of being Makers.

      --
      Do not look into laser with remaining eye.
    3. Re:Rebuilding Makerbot? by schlachter · · Score: 1

      many 3d printers are designed with 3d-printable parts so that a printer can make a printer.
      reprap

      it's a neat trick and a cool way for a hobbyist to make a couple of printers, but it's way way faster to manufacture higher quality printer parts.

      --
      My God can beat up your God. Just kidding...don't take offense. I know there's no God.
  8. consumer alert by swell · · Score: 2

    "... defective parts plagued the company's printers in 2014."

    When I was a motorcycle enthusiast I marveled at the enthusiastic reviews of the new models. Amazing new technology, better materials, better handling and safety, etc. But amongst all the praise for the new model, there was usually a comment like "They finally fixed the xyz problem that plagued last year's model." Various design, material and safety problems sometimes went years without any warning to buyers although the reviewers knew about them.

    Never believe advertising or reviews that are paid for by advertisers. Don't put too much faith in Consumer Reports or Amazon reviews either. Join the maker community for somewhat honest advice in that area.

    --
    ...omphaloskepsis often...
    1. Re:consumer alert by gl4ss · · Score: 3, Informative

      thanks to the internet though.. you can go online and look.

      which is why Makerbot shut down their google groups support community group. this group provided people with answers for the previous (open source) models on how to make the machines work reliably and be top performing sub 8k$ home printers(extrusion problems plagued rep1&rep2 before community made printable fixes - fixes makerbot later adopted into their design and "fix pack" they would send to users).

      with the 5th gen printers though, if you tried to mess with the smart extruder, that would void the warranty(supposedly) and users were stuck for weeks waiting for replacements and sometimes answers from their premium paid support mind you(you paid extra, like applecare, but got shitcare instead. in fact, it would be easy to argue that those paying extra in many cases did not get even the legally required warranty support(!)).

      as a result they couldn't keep deleting posts just forever without starting to nuke so much stuff that people were starting to make threads to ask why are they deleting threads.. so one day they just froze it with the excuse that they preferred support to go just between makerbot and the user(they did not improve the user support at all though).

      theres alternative communities now of course since, at places where they can't delete posts like they could in their own.

      it's quite easy to spot a makerbot review where the reviewer never started the friggin bot even. a bunch of reviews done based on pictures. the 5th gen has a webcam, sure, yeah, that's a plus, but the firmware handling even that sucks big time AND it's equivalent to a camera . the 5th gen is also noisier and has worse output quality than replicator 2's(they went from replicator 2 to "replicator 5th" gen in one jump. for marketing reasons, to emphasize that it's a mature product. at the same time they changed the gantry -to a h-bot and not a corexy like any sane engineer would have done - , they changed the control board, they switched to their homebrew stepper controllers that suck big time, they completely redesigned the extruder and seemingly never tested it for more than an hour)...

      --
      world was created 5 seconds before this post as it is.
  9. Vision? Looking to the side? by Mr+D+from+63 · · Score: 2

    Jaglom also envisions a sort of "iTunes for 3D printing," where people can easily buy designs online and print them out at home. He says, "I'll be sitting at home. Maybe something broke; maybe my glasses. Maybe I want to reprint it and I'll go to Oakley, Ray Ban, whatever, Philippe Starck in this case, download the file, pay $3.49 for it, and print it at home. And then you will have to go to your Kinko's or your Fab Labs, your local 3D printing, if you want it in metal or plastics you can't have at home."

    This vision is already being implemented by some on-line 3D printing services, and they've already thought further ahead and included DELIVERY!

    1. Re:Vision? Looking to the side? by Anonymous Coward · · Score: 0

      Ayup. 3dHubs, MakeXYZ...

    2. Re:Vision? Looking to the side? by Anonymous Coward · · Score: 0

      3dhubs is the shit.

    3. Re:Vision? Looking to the side? by Anonymous Coward · · Score: 0

      I looked when I saw Kinko's or UPS offer it. I actually had a small piece that would be nice to re-engineer except it cost $25 to fix a $17.50 piece that rattles because a $.05 piece of plastic is too small :( Old ones stick and new ones rattle, as little as they need to move the sticky is actually less annoying :/

      $20 to replace the original $.05 piece wasn't a real compelling plan.

  10. Are you out of your fucking mind? by Anonymous Coward · · Score: 0

    "I'll be sitting at home. Maybe something broke; maybe my glasses. Maybe I want to reprint it and I'll go to Oakley, Ray Ban, whatever, Philippe Starck in this case, download the file, pay $3.49 for it, and print it at home"

    Why don't you charge for Linux updates while you are at it.

    Please keep the thinverse website up, open and free, out of the hands of these greedy pigs.

  11. So pirate the file, then. by Anonymous Coward · · Score: 0

    I'm not paying 3.99 for 1's and 0's, fuck that.

    1. Re:So pirate the file, then. by Anonymous Coward · · Score: 0

      Would you pay 110001111 for 1's and 0's?

  12. Explains new "We're Solvent! Honest!" messaging by NotDrWho · · Score: 1

    The "We're Solvent! Honest!" messaging is all about vitality, see! We're letting people know that "we're here and present," and in no way have we had had to get rid of most of our office space and work out of our cars. "We're alive," we're telling the world, and not having to sell our blood to pay our mortgages this month.

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  13. MakerBot not for me anymore by Anonymous Coward · · Score: 1

    MakerBot signed a deal with the devil by getting bought out by Stratasys. We loved the replicator at work so much we bought a Z18. Biggest piece of shit I've ever seen. The specialized filament spools were designed to lock people in to Makerbot consumables, but the designers couldn't even get that right and failed to take gravity into account, rendereding their feed mechanism unusable. The heated build chamber is only useful for ABS, but the damn thing only prints PLA. Also the machine is largely made of unrepairable parts for a user. Oh yeah, it's slower than the replicator, and to add insult to injury at the end of the day we never got one goddamn completed print out of the thing.

    MakerBot, you used to stand for openness and were the poster child for the maker movement in my mind. Not any more, the sell outs.

    1. Re:MakerBot not for me anymore by Anonymous Coward · · Score: 0

      MakerBot was always overpriced shit. The cupcake was hideous as well as being hideously overpriced for what it was. They took clunky hobby 3d printer technology and turned in to a glorified HP with less reliable products.

  14. Even better... how about unique brands? by Anonymous Coward · · Score: 1

    The problem with cloning brands with 3D printers is that eventually cloning name brands will piss off the Powers that Be enough to start doing something about it. It could be an ACTA-like treaty, or stitched into the TPP treaty that regulates (or outright bans) 3D printers [1]. With the fact that there are trade embargos with not enforcing treaties, they tend to have more weight than laws, or even constitutions. WIPO and the DMCA come to mind here, as even the most reluctant governments now respect copyrights.

    How about creating brands that are just for the 3D printing realm? For example, if it is eyeglass frames, have something that is well made enough that can do well on almost all 3D printers out there, looks exceptionally good. Charge a few bucks each for a wide variety of designs, and one might be able to make some decent cash.

    [1]: Yes, a ban on 3D printers may sound laughable... but it would be as simple as regulating items used for filament, just to make the pricess so difficult that only the most dedicated would do this.

    1. Re:Even better... how about unique brands? by tshawkins · · Score: 1

      Filament is just ordinary plastics, you are sugesting that plastic will become a controlled substance?. Even if it did, making your own filament from recycled plastic is relativly easy, the equiptment to do it costs less than $200. Which will allow you to cutup and convert food packaging, bottles etc and produce filament.

      And dont start down the drm route, a 3d printer is a relativly simple device. There are litteraly 1000's of open source designs, 100's of electronics designs for controlling it and 10's of firmwares. There is absolutly no way that anybody can put the genie back into the bottle and enforce drm on to this.

    2. Re: Even better... how about unique brands? by Anonymous Coward · · Score: 0

      Sure they can.

      They just need to make their own special firmware.

    3. Re:Even better... how about unique brands? by gl4ss · · Score: 2

      talking about cloning 3d printers... ..if you want a decent "makerbot"(a replicator 1/2 like bot running mightyboard+open source firmware) you need to buy a clone of the last gen makerbots(wanhao, flashforge are common brands). (due to the 5th gen "extruder problem", shitty electronics and so forth - you don't want a 5th gen. the clones are better!).

      basically the management for last year sold shit and they knew they were selling shit, they just didn't care, their merger bonuses depended on last year. oh and the CES etc awards for makerbot 5th gen replicators printers last year? all given without seeing output from one, just bought with money. the samples at the show were printed with their previous generation printers.

      --
      world was created 5 seconds before this post as it is.
  15. "iTunes for 3D print" by Anonymous Coward · · Score: 0

    What are 4 words that make you run from a sales pitch.

  16. Explains layoffs by Anonymous Coward · · Score: 0

    "I got mine"

  17. New Makerbot? by monkeyxpress · · Score: 2

    Stratasys was a pre-existing player in commercial 3D printing who totally missed the consumer 3D printing bandwagon and then had to buy MakerBot to get into the market. Since that acquisition they appear to have totally fluffed it. That usually means it is run by MBAs.

    The logical conclusion is that they just need to wait for someone to start a MakerBot 2.0 and then they can acquire and destroy the future a second time. Maybe the MakerBot founder's non-competes are running out soon?

    1. Re:New Makerbot? by Anonymous Coward · · Score: 0

      You're looking at this wrong. This is exactly how motivated and capable people suck the money out of big old corporations. Start-up, get bought, leave, wait for buyer to screw it up, start-up again ... you even get bonus points for being a serial entrepreneur!

    2. Re:New Makerbot? by Anonymous Coward · · Score: 1

      "Since that acquisition they appear to have totally fluffed it. That usually means it is run by MBAs."

      Wrong. The CEO, until recently, was just a dude who was in the right place at the right time, ended up being the face of the company because he wasn't particularly skilled in software, engineering, or business, but was good at communicating with customers and media. Stratasys was very hands off until recently. The downfall of the company was already starting as they were being acquired (their 5th generation of printers, pissing off Thingiverse users by claiming ownership of their designs, and poor management of departments). The CEO stepping down, or being asked to (who knows?), and the major Stratasys stock drop sort of put them in a position where they had to exert direct control or risk damaging their company more. So, the new CEO is directly from Stratasys.

  18. Let Me Guess by Greyfox · · Score: 2

    "As CEO, my vision is that the only way this company can work is if I'm grossly overcompensated while all the other employees learn to make due with less. I will run the company into the ground for the next two years and then leave, taking a 'severance bonus' of 2 years salary and stock options, all the while laying off employees with a promise not to contest their unemployment claims if they sign a waiver promising not to sue us." Is that about right?

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    1. Re:Let Me Guess by tompaulco · · Score: 1

      I will run the company into the ground for the next two years and then leave, taking a 'severance bonus' of 2 years salary and stock options,

      Stock Options? What, is he expecting the next CEO to do better?

      --
      If you are not allowed to question your government then the government has answered your question.
    2. Re:Let Me Guess by Greyfox · · Score: 1

      I don't know man, I just know that was in the agreement with my last "Visionary CEO." He has all this shit and he gets 2 years worth of all of it for pretty much any reason he might go. It's easy enough to find the disclosure forms for a publicly traded company on finance.yahoo.com.

      --

      I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    3. Re:Let Me Guess by Anonymous Coward · · Score: 0

      He's directly from Stratasys and the MakerBot employees are already paid peanuts, so this idea is wrong. The layoffs were most likely decided directly by Stratasys leadership, not the new CEO acting on his own (MakerBot is a mess right now due to the 5th generation printer problems among other things).

    4. Re:Let Me Guess by RabidReindeer · · Score: 1

      They cash in the options before it all tanks.

      Plus the options are generally issued at a discount or flat-out given.

      It's those little things that make it so profitable to be a dismal failure as a CEO.

  19. Not surprised... by Anonymous Coward · · Score: 5, Interesting

    After seeing the excellent Netflix documentary entitled Print the Legend, I can't say I'm surprised about the downfall of Makerbot. Bre is a major tool, he let his success get to his head in the worst way.

    Print The Legend
    http://www.netflix.com/WiMovie/80005444

  20. So they want to piss on the maker community? by Gliscameria · · Score: 2

    We went from these being open source tools for 'makers' to little boxes that you put coins into and they spit out DRM'd content? It even sounds like they've given up on the consumer hardware and now just want to sell files. There's about a million other startups and existing companies that could do the same thing with no clear disadvantage now that they've said "Meh..." to the printing hardware.

    --
    X
    1. Re:So they want to piss on the maker community? by QuebecNerd · · Score: 1

      They already took a piss 2 years ago when they went closed source. Now they want to take a big steamy dump with their iTune for 3D printing.

      The thingiverse repository as we know it may change completely.

      Their first and foremost goal seem to divorce completely from the knowledgeable maker community and attend to the ignorant mass consumer flock who dean't know better.

      The movie 'Print the legend' is really interesting to watch and Bre Petis really takes a hit from many comments. He's being called an a-hole by is ex VP Marketing!

    2. Re:So they want to piss on the maker community? by Anonymous Coward · · Score: 0

      maker community, lol. fucking hipsters labeling what hobbyists have done for hundreds of years as being 'makers'

      eat a dick straight up

  21. "iTunes for 3D printing" by DogDude · · Score: 1

    iTunes is a horrible, bug-ridden, overly complicated piece-of-shit that isn't allowed into our company. Are you sure you want to be comparing your product to iTunes...?

    --
    I don't respond to AC's.
  22. FDM is going to become obsolete by Plazmid · · Score: 1

    A certain 2 letter company that is known for 2d printers, has a 3d printer coming out that's gonna make almost every other 3d printer obsolete. They have a machine that prints strong parts fast with high resolution in color. And by fast, I mean faster than FDM.

    Oh and they also solved some of the big problems with sintering type 3d printing like LS sintering. They also removed some pretty big maintenance headaches and appear to have made a machine that doesn't require a trained professional to operate. it also shares some of it's key parts with other 2d printers they already mass produce.

    If they decide they want the consumer 3d printer market, they can easily dominate it. Of course they could easily mess things up if they charge $$$ for ink and require you to only use their powder. They are also collaborating with microsoft on a new 3d printing file format that "allows DRM," which is a bit scary.

    1. Re:FDM is going to become obsolete by ArcadeMan · · Score: 1

      That new 3D printer from HP is indeed amazing, but with its size and price, it's clearly meant for businesses.

  23. Makerbot needed a Remix by Anonymous Coward · · Score: 0

    Just like Yahoo.

  24. iTunes for 3D by Slagothor · · Score: 1

    There already is an iTunes for 3D. It's called Shapeways.com

  25. Every 3D prineter article reads the same by tompaulco · · Score: 1

    Every time I read a 3D printer article, it always sounds like a solution desperately seeking a problem. For only slightly more money than just buying the thing at the store, you can print a tacky looking knockoff at home out of inferior materials.

    --
    If you are not allowed to question your government then the government has answered your question.
    1. Re:Every 3D prineter article reads the same by Anonymous Coward · · Score: 0

      It's all in how you use it. They are quite a solution when they are being used for desktop rapid prototyping and not an expensive novelty item.

  26. Oh well? by Anonymous Coward · · Score: 0

    Thingiverse was a nice site but I'll be honest I could never get past it having Makerbot stink on it.

    1. Re:Oh well? by tshawkins · · Score: 2

      Checkout myminifactory

      Its turning into a nice thingiverse alternative, and they have a rule that all items must be printable and accompanied by a pic of the print. 80% of the shit on thingiverse has never been printed, and is just a dumping ground for designers. The stl files on thingiverse are often broken and are non manifold or missing vertices, such that they wont slice properly.

  27. DRM is the big three-letter word here. by Anonymous Coward · · Score: 0

    Just imagine what disgusting they'll have to do to the (electronic) hardware and the software just because OMFG THE PIRATES GOING TO STEAL OUR DESIGNZ!!!

    Hacker culture?

    I'll pass.

  28. Tackerbot by mnt · · Score: 1

    Patent stealing scum with bad hardware and abysmal support... i don't think makerbot will survive the next to years.

    And then all makerbot owners have those very expensive machines that constantly break and no spare parts available.

  29. Stratasys sucks.. I saw this coming by Anonymous Coward · · Score: 0

    Stratasys sucks. It's pure and simple. I don't know if it's possible for Makerbot to "fork" .. that way a lame duck makerbot can exist with Stratasys and the Original Makerbot move on to do better things.

  30. CEO punishes employees, takes no responsibility by Anonymous Coward · · Score: 0

    Laying off employees shows the CEO is punishing the rank and file and not taking any responsibility.