Top Publishers To Post News Stories Directly To Facebook Timelines

An anonymous reader writes: The BBC, BuzzFeed, NBC, The New York Times and National Geographic are among some of the publishers which will post news items directly to a Facebook user's timeline thanks to a new feature called Instant Articles. Chris Cox, Facebook’s chief product officer, says the program will allow publishers to “deliver fast, interactive articles while maintaining control of their content and business models.” Under the terms of the plan, publishers can sell and embed ads in the articles and keep the revenue, or allow Facebook to sell ads. Publishers will also be allowed to track data and traffic with their own analytics tools.