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Editor-in-Chief of the Next Web: Adblockers Are Immoral

lemur3 writes: Hot on the heels of the recent implementation of Canvas Ads (allowing advertisers to use the full page) Martin Bryant, the Editor-in-Chief of The Next Web, wrote a piece that, ostensibly, calls out mobile carriers in Europe for offering ad blocking as a service. He writes: "Display ads are still an important bread-and-butter income stream. Taking delight in denying publishers that revenue shows either sociopathic tendencies or ignorance of economic realities." While referring to those using ad blocking as sociopathic is likely not to win many fans, this mindset seems to be prevalent in certain circles, as discussed previously on Slashdot. Martin closes his piece with a warning: "For all their sins, ads fuel much of the Web. Cut them out and you're strangling the diversity of online voices and publishers – and I don't think consumers really want that."

20 of 618 comments (clear)

  1. Fuck you. by Noxal · · Score: 5, Insightful

    No. I will not risk the safety and security of my systems by allowing them to display potentially (frequently) harmful ads. Also I don't like being advertised to in general and fuck you anyways.

    Shut the fuck up or join Adblock Plus' unobtrusive ads program.

    1. Re:Fuck you. by robbo · · Score: 5, Interesting

      Agree 100%. I installed adblock plus when slashdot started throwing URL blocks from the ad rotator. How do I know the next ad rotation won't be a driveby? The industry provides zero guarantees and relies too much on upstream ad providers to vouch for safety.

      --
      So long, and thanks for all the Phish
    2. Re:Fuck you. by Runaway1956 · · Score: 5, Insightful

      Agreed. What is "immoral" is, advertisers expecting to use most of my bandwidth, FOR FREE! Take a typical page full of content, and use some network analyzer while it loads. The actual content might amount to a few hundred k, but the damned advertising can amount to multiple megabytes.

      Fuck 'em all. I have limited bandwidth, which I have to pay for, each and every month. Not one of those advertisers is entitled to any of it.

      --
      "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
    3. Re:Fuck you. by WillyWanker · · Score: 5, Insightful

      This. I don't want to see ads, I'm sick to death of seeing ads, and I'll do everything in my power not to. If that means the end of the web, I don't care. There isn't a single solitary website I can't live without.

      The thing that gets me is that even though advertisers know full well we're all sick to death of advertising and don't want to see it they are doing everything they can to shove it down our throats whether we like it or not. And y'know what, If I'm forced to somehow sit thru an ad when I don't want to (I recently tried to watch a video at CBS.com, and if you block the ads you can't watch the program) I'm either going to a.) mute the sound and switch the tab till the ad is over, or b.) make note of the advertiser and NEVER patronize them simply because they forced me to sit thru an ad I had no interest in seeing. In most cases I will do both.

      Fuck them.

  2. Customers dont want obnoxious ads by Anonymous Coward · · Score: 5, Insightful

    Examples include ads that occupy the entire page, video ads that automatically play and hog mobile data, or broken/inoperable links to ad servers that prevent access to content.

    Make ads unobtrusive (think about the way Google delivers ads), and customers won't block them.

  3. As a psychologist by Hognoxious · · Score: 5, Funny

    In other news, a psychologist said that idblockers are amoral.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  4. Time delayed video and audio ads by maliqua · · Score: 5, Insightful

    are the reason i started using ad blockers, i will continue to do so until i'm confident the web has removed 100% of these

  5. What if I want the ad fueled web to die? by Anonymous Coward · · Score: 5, Interesting

    There is no right to make a profit. http protocol is displayed by a backend interpretation. I can do what I want with the data I fetch.

    In addition I want the concept of ad revenue generated content to die.

  6. Ad networks that "hack" are immoral. by Culture20 · · Score: 5, Insightful

    Ad networks have lately been the largest vector for remote exploits. Some very ordinary and mainstream websites have been using ad networks that offer up images/flash with embedded exploits. I will block all ad networks due to this. You want to provide ads? Download the ads locally, vet and display them from your own server like we used to do in the good ol' days of the web. Then I can't block them.

    Using an ad network as a webmaster is laziness and immoral.

  7. Tab Closed; Didn't Read by tepples · · Score: 5, Interesting

    Customers hate them so much that one person started a blog called Tab Closed; Didn't Read highlighting the worst offenders. This has inspired a hashtag #tcdr in microblog posts like this.

  8. Immoral? by Razed+By+TV · · Score: 5, Insightful

    The war began in earnest when ads became intrusive and disruptive.

    I appreciate that someone has to pay for all of the sites that I visit for free. Some are payed entirely out of pocket, a labor of love by the host. And some are fueled by ad revenue. But those that utilize pop-ups, pop-unders, full screen ads, ads that autoplay voice and sound, malicious ads with fake security warnings and fake buttons... I don't feel the slightest bit guilty about denying ad revenue to those sites.

  9. Re:His viewpoint is staggeringly ignorant by thunderclap · · Score: 5, Interesting

    While he has a point that ads do fuel much of the content on the Internet, where he goes horribly wrong is to think that it is advertisers RIGHT (instead of PRIVILEGE) to beam their messages into our brains. He probably also thinks you shouldn't go to the bathroom during commercials on TV.

    No, where he goes horribly wrong is using a violent mental disorder as an illusion to people rejecting an ad. That makes him not just misguided but dangerous.
    Yes the internet needs to be paid for. Ads were never the way. They always have been intrusive. Google has been the best of the worst.
    What he's truly angry about is that we aren't forced to see them.
    I will close this piece with a truth. "For all their sins, ads fuel much of the Web. Cut them out and you're strangling the diversity of online publishers – I think users really want that. Users want to restore the internet to what is was in the beginning. A resource of communication, knowledge and entertainment unencumbered by intrusive, unneeded, bandwidth eating bits of useless info."

  10. He has a point by Registered+Coward+v2 · · Score: 5, Interesting

    If web sites can't find a way to pay for the content and hosting then they eventually will go away. The consensus on /. seems to be "paywalls and ads are bad and screw those that use them I have a right to ad free and free access to content..." The problem isn't so much ads as the intrusive nature of some and their increasing use as malware delivery mechanisms. pop ups, self starting, animated ads are a real nuisance and worthy of blocking, as are tracking cookies etc. The advertising industry needs to find a way around that that doesn't annoy users because, while ad blocking users are probably a small fraction of all users currently, as things get worse more and more users will block ads. Whisk they are at it, they need to fix the problem that if I do see an ad I am interested in if I leave the page and come back the ad is no longer there.

    --
    I'm a consultant - I convert gibberish into cash-flow.
  11. I didn't block ads for a long time... by sirwired · · Score: 5, Insightful

    For many years, I didn't block ads, viewing them as a necessary part of all the free content on the internet. But starting with pages of animated ads that really slowed down browsers of old, and progressing to ads that play audio by default, ads that play video (with audio!) on even a momentary mouseover, etc.,, not to mention ads containing or linking to malicious content, I have no choice but to block them.

  12. Re:Click to play Flash by sqlrob · · Score: 5, Insightful

    You're assuming the browser doesn't have vulnerabilities as well. Bad assumption.

  13. your crap gets in my way by swschrad · · Score: 5, Interesting

    and it gets worse forcing autoplay of that dancing singing crap, much of which gags my browser. take your Flash and HTML5 and go to hell.

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
    1. Re:your crap gets in my way by dgatwood · · Score: 5, Interesting

      This. I don't mind static ads. Heck, I don't even mind analytics and tracking as long as it is anonymous and the raw data is not made available to anyone who could de-anonymize it.

      What I mind are the seizure-inducing flashing ads that tell me I'm broadcasting an IP address, the ads that take over my screen if my mouse happens to cross the edge of the ad as I go to click a link on the page or scroll it, the ads that make annoying sounds on my work computer, the ads that play video and audio on my work computer, etc.

      I know the advertisers think that they're going to get better results by being more annoying, but the reality is that it is an escalation in an arms race that can only result in that ad network getting blocked en masse.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  14. Re:Click to play Flash by Anonymous Coward · · Score: 5, Insightful

    Because you've set the the Java applet and Flash Player plug-ins to "click to play" mode.

    As if JavaScript was inherently safe. Browsers are adding more and more "web" APIs and better optimizations, the attack surface is growing. If you want "secure" then JavaScript has to join the others in "click to play" mode. Bonus: the most annoying adds are also silenced.

  15. Re:It relies on four assumptions by X0563511 · · Score: 5, Insightful

    Stop assuming, because we're talking about security. Assumptions have no place in this discussion.

    --
    For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
  16. Re:It relies on four assumptions by phantomfive · · Score: 5, Insightful

    If the assumption is that all Internet-facing applications have vulnerabilities that can be exploited to take full administrative control of a computer, what is the mitigation other than abstaining from the Internet?

    I don't think you're understanding something here. Usually, when I go to Yahoo.com, or to Microsoft.com, the content on the page is all generated by the company, and the chance of them trying to attack your computer is low.

    That is not the same with ads on a webpage. In the modern world, anyone can put an ad onto yahoo.com, all they have to do is pay. Yahoo doesn't closely examine the ads that are placed on the page. They don't even own the server that is serving the ads.

    So, when you visit Microsoft.com, you are essentially saying, "Microsoft, I trust you to run code on my computer." When you visit a page with ads, you are saying, "I trust any random person to run code on my computer." That is a bad idea, and exploits have been found in ads.

    In fact, I don't see any way you can look at that and say, "yeah, running unknown code on my computer? Great idea!" Furthermore, the ad networks really don't care.....the people paying are the customers, and when they try to stop malevolence, they are primarily focused on click-fraud, which hurts their customers, not malware.

    --
    "First they came for the slanderers and i said nothing."