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Billboard Advertising Banned Products In Russia Hides If It Recognizes Cops

m.alessandrini writes: In response to a ban of food imported from the European Union, an Italian grocery in Russia hired an ad agency to create a billboard with a camera and facial recognition software, that's able to change to a different ad when it recognizes the uniform of Russian cops. Gizmodo reports: "With the aid of a camera and facial recognition software, the technology was slightly tweaked to instead recognize the official symbols and logos on the uniforms worn by Russian police. And as they approached the billboard featuring the advertisement for Don Giulio Salumeria’s imported Italian goods, it would automatically change to an ad for a Matryoshka doll shop instead."

6 of 86 comments (clear)

  1. Obligatory by Anonymous Coward · · Score: 5, Funny

    In Soviet Russia, ad recognize you! Wait.. what?

  2. Re:Good heavens by Anonymous Coward · · Score: 5, Funny

    Parse error: Invalid path, garden not found.

  3. Re:Huh? You mean there are shops that by wonkey_monkey · · Score: 5, Funny

    Just one shop. It's inside another, slightly larger, shop.

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  4. Great - real world adblock by Chrisq · · Score: 4, Funny

    CAn I get a Russian police hat with an "adblock" badge on the front.

  5. Re:Don't be so far to believe! by AmiMoJo · · Score: 4, Funny

    Of course it's not a real thing, it's a stunt. It would never work in any practical sense, and the fact that they have publicised it doesn't exactly help them keep its nature secret from the police. It's just marketing. How much would this much coverage have cost if paid for as TV advertising?

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    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  6. Re:Don't be so far to believe! by Anonymous Coward · · Score: 4, Funny

    OK. So we all agree it's just a stunt.

    So the real headline should be "Billboard used for advertising".