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Uber Revises Privacy Policy, Wants More Data From Users

itwbennett tips news that Uber has amended its privacy policy, making it much simpler to read and understand. But the policy also includes changes to what data Uber collects about its riders. Beginning July 15th, the Uber phone app will keep track of a rider's location while it's running in the background. Uber says riders will be able to opt out of this tracking. The policy changes also allow for advertising using the rider's contact list: "for example the ability to send special offers to riders' friends or family." The revision of Uber's privacy policy followed complaints at the end of last year that the company was overstepping its bounds.

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  1. Re:It's probably too late by bkmoore · · Score: 3, Informative

    Uber is a multibillion dollar company now....

    No, Uber has been 'valued' as a multi-billion dollar company by the venture capitalists who are backing them. It has nothing to do with Uber's actual economic activity or the net-worth of their assets and cash. When venture capitalists put a value anything, it really means that is their asking price for that "investment". It has nothing to do with true economic value. I personally am willing to go out on a limb and would value Uber somewhere between my kid brother's lemonade stand (proven profitability) and a decomissioned Russian aircraft carrier (proven scrap value). Exactly where in that range Uber falls, I cannot say. But then again, I'm not a venture capitalist.