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Android, Chromecast To Get HBO Now
An anonymous reader writes: Google's I/O 2015 conference opened with a surprise announcement: that Chromecast, Android TV, and other Android devices will soon be able to offer HBO Now. "The announcement marks the end of a 7-week exclusive that Apple had on HBO's stand-alone streaming and on-demand video service," reports Digital Trends, and it also further weakens the exclusivity of cable TV packages. "Traditional TV subscriptions are slowly starting to slip," one newspaper reports, "as more people watch online video." Other online streaming sites are already confronting the popularity of HBO's "Game of Thrones" series, with Netflix already experiencing a 33% dip in their online traffic during the new season's online premiere and Amazon rushing to discount their "Game of Thrones" graphic novels, and the turmoil seems to be continuing in the online video space. "Shortly after the premier of the new season, HBO Now seems to have taken the top spot when it comes to internet traffic," reports one technology site, "causing a huge dent in Netflix's attempt to make it to the top."
still no idea how comcast et.al. can be serious about data caps when this shift happens. people are used to letting their TV's sit all day on some random channel. if you do that with IPTV you're going to blow by 250GB or whatever in a week or so. caps are totally infeasible.
Sure, it's HBO, and sure they have some stellar in-house programming; but it's one channel. People who are dumping their $60/month (and up!) cable TV plans aren't likely to pay $15 for one channel. Heck, Netflix is under $10. Even the old baboons that run Hulu don't try to charge that much for Plus...
If you're on Comcast's lowest tier TV-included package - "Internet Plus" - HBO is a free add-on. Right now we're paying ~ $70/month total for internet plus Cable TV (The TV channels include HD and are basically a throw-in, it's how Comcast tries to hide how many of its customers don't want cable TV anymore). I can't imagine paying $15 for any single channel.
#DeleteChrome