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Why Apple and Google Made Their Own Programming Languages
Gamoid writes: This Business Insider article looks into the state of Google Go and Apple Swift, highlighting what the two languages have in common — and why tech companies would bother involving themselves in the programming language holy wars. From the article: "One fringe benefit for Google and Apple is that making your own programming language makes recruitment easier — for instance, since it builds a lot of its own server applications in Go, Google is more likely to hire a developer who's already proficient in the language since she would need less training."
It weeds out the people who aren't fan-boy enough to become proficient in your proprietary language before you even interview them. TFA cites a lot of other reasons they wrote these languages. This one got crab-apple picked for some reason.
For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
is it really impossible for anyone to believe that a language and toolchain can actually
make an organization more productive?
it seems like everyone is so lost in technical marketing that they've forgotten
about actually programming computers
Plenty. All of your criteria have little to do with the language and much more to do with the developer. Any properly defined/debugged program is "safe". Any properly optimized program is "performant". "Clear" is just about source code, which means that it's entirely up to the developer.
ISO 9899:2011.
ISO 14882:2014E.
ECMA 334.
Swift is a "lookalike" to all of these in several ways, especially as that list goes on. The list of languages that aren't ancestral to Swift but that have standards could go on for quite a while longer.