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Microsoft Research Paper Considers Serving Web-ads From Localhost

Posted by timothy on from the call-is-coming-from-inside-the-house dept.

An anonymous reader writes: A paper from Microsoft researchers (PDF) posits the possibility of 'pushing' web ads to a user's own computer and serving them into pre-arranged containers on web pages, with the EFF or ACLU serving as privacy mediators between the user and the advertisers who want to engage them. However the framework — dubbed 'Privad' — would need to get installed on the user's system by the same familiar means which the likes of Superfish use. The report admits that Privad would probably need to be disseminated "through adware-style software bundling, shopping discounts, toolbars or other incentives."

5 of 231 comments (clear)

  1. Origin of 'Privad' by avandesande · · Score: 3, Informative

    Privy(outhouse) + ad (derived from)

    --
    love is just extroverted narcissism
  2. Re:Violation of that which is sacrosanct by Jawnn · · Score: 3, Informative

    Localhost is my home. You DO NOT touch my home.

    Piss off, you mere citizen. If you're not a corporate citizen, you're little people, and little people don't have the same rights as corporate citizens. We will tell you what you can do with your property, and you'll like it, because the bread and circuses will continue to flow.

  3. Old paper is old by Anonymous Coward · · Score: 5, Informative

    Why are we discussing this paper from 2009 (http://conferences.sigcomm.org/hotnets/2009/program.html) as if it is new?

  4. Re:Good Luck... by gstoddart · · Score: 4, Informative

    That might prove to be difficult.

    Last week on my Windows 8.1 machine I had to spend time tracking down an update Microsoft pushed out which did nothing more than start nagging you to upgrade to Windows 10 and wants to do it for you.

    Fuck that, it's a new computer, and I will upgrade it when I choose, not when some asshole at Microsoft decides I should.

    I sure as hell don't trust them to do it competently and let me be a fucking beta tester for it. Not even a little bit.

    (If anybody runs into it, KB3035583 needs to be removed)

    --
    Lost at C:>. Found at C.
  5. Re:Violation of that which is sacrosanct by plover · · Score: 4, Informative

    Too late. It's been touched.

    For those of you not reading Slashdot on Windows 8, you may not realize that local advertising support was built directly into Windows 8, and ads appear in certain Metro-style apps, exactly like iAds on iOS.

    Of course since the research paper was written in 2009, this still shouldn't come as much of a surprise, as you've all had six years of warning.

    --
    John