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Microsoft Research Paper Considers Serving Web-ads From Localhost

Posted by timothy on from the call-is-coming-from-inside-the-house dept.

An anonymous reader writes: A paper from Microsoft researchers (PDF) posits the possibility of 'pushing' web ads to a user's own computer and serving them into pre-arranged containers on web pages, with the EFF or ACLU serving as privacy mediators between the user and the advertisers who want to engage them. However the framework — dubbed 'Privad' — would need to get installed on the user's system by the same familiar means which the likes of Superfish use. The report admits that Privad would probably need to be disseminated "through adware-style software bundling, shopping discounts, toolbars or other incentives."

8 of 231 comments (clear)

  1. Violation of that which is sacrosanct by Kincaidia · · Score: 5, Funny

    Localhost is my home. You DO NOT touch my home.

    1. Re:Violation of that which is sacrosanct by Anonymous Coward · · Score: 5, Funny

      But look, you've got all these bare walls going to waste. Surely you wouldn't object to us coming in and putting up posters for various products that you might be interested in buying. Some of the posters might be more "kiosk" than "poster", so we might need some outlets to plug them in. And someplace to mount the speakers around your house. And good news: you won't need nightlights; some of the posters/kiosks can serve that duty. And once you've accepted that, maybe we'll start sending product reps around to, for example, wait in your bathroom and tell you about shampoos, deodorants and feminine hygiene products when you use the toilet or shower.

  2. Allow me to comment on the subject... by gr33ngiant112 · · Score: 5, Insightful

    No. No. No. No. No. Definitely No. Nope. Don't Even. No. Lets not, and say we did.
    In the event of nope, just no. Absolutely not. So, as you can see, NO.
    Sincerely,
    No@nope.com

    1. Re:Allow me to comment on the subject... by gstoddart · · Score: 5, Funny

      am the only person in my entourage

      I'm pretty sure you neither have an "entourage", nor know what the word means.

      "Everybody you know" is NOT an entourage.

      --
      Lost at C:>. Found at C.
    2. Re:Allow me to comment on the subject... by Anonymous Coward · · Score: 5, Funny

      Microsoft PR: So that's a maybe.

  3. Nostaliga by GrumpySteen · · Score: 5, Funny

    There's the evil empire I grew up with! I was wondering where they'd gotten off to.

  4. In other news by justthinkit · · Score: 5, Funny

    A man, identified only as "A.P.K." -- no last name -- was seen walking toward the Golden Gate bridge while repeatedly muttering "The whole plan is ruined...one minute, global domination, the next minute, total failure..."

    --
    I come here for the love
  5. Old paper is old by Anonymous Coward · · Score: 5, Informative

    Why are we discussing this paper from 2009 (http://conferences.sigcomm.org/hotnets/2009/program.html) as if it is new?