Face Recognition Tech Pushes Legal Boundaries

An anonymous reader writes: As face recognition software becomes more capable, companies and governments are coming up with new ways to use it. Microsoft has already patented a Minority Report-style personalized billboard, and loss prevention departments in big stores are rolling out systems to "pre-identify" shoplifters. But this rush to implement the technology runs afoul of privacy laws in at least two U.S. states: Illinois and Texas forbid the use of face recognition software without "informed consent" from the target. Facebook is the target of a recent lawsuit in Illinois over this exact issue; it's likely to test the strength of such a law. "Facebook and Google use facial recognition to detect when a user appears in a photograph and to suggest that he or she be tagged. Facebook calls this "Tag Suggestions" ... With the boom in personalized advertising technology, a facial recognition database of its users is likely very, very valuable to Facebook. ... Eager to extract that value, Facebook signed users up by default when it introduced Tag Suggestions in 2011. This meant that Facebook calculated faceprints for every user who didn't take the steps to opt out." If Facebook loses and citizens start pushing for similar laws in other states, it could keep our activities in public relatively anonymous for a bit longer.

Comments

Re:The solution seems so simple

[ultranova]

The stores which own the legislatures of both Illinois and Texas should simply order them to change the laws.

Why bother? If you don't like local Wal-Mart's policy which considers entering the store to be a sign of consent, what are you going to do - drive to the next town and be faced with the same bullshit?

Consent can only exist between beings of at least roughly equal power. That is the justification for statutory rape laws, for example. Corporate America demanding you to "consent" to your shafting simply adds another layer of perversion and humiliation to an already awful situation. Which, of course, is the point: traumatized, broken people are easy to control, especially once they internalize the abuse heaped on them.

Re:Already lost

[GargamelSpaceman]

What state doesn't store a digitized copy of the faces of everyone with a driver's license? The minute they put photos on IDs this one was lost. I can't believe the FBI doesn't have access to every single drivers license photo on file...

Whereas now they don't give grocery receipt coupons to unprofitable bargain hunters that come in just for the sales ( they know who you are! ) you'll start seeing these people recognized by face and shown loud obnoxious ads for herpes medication and depends to keep em out of the store.

Damn!

[Teun]

My stupid sister and an equally stupid cousin uploaded their address book to Farcebook.
Then I got threatening mail from said Facebook imploring me to join 'my friends' on their website, a cold day in hell indeed!
So now after a few idiots have tagged me on their stupid 'Social' pages I'll be recognisable for every privacy invading company in the world.

Al I can do is waiting for a EU court to cut this crap as the US side won't do anything for us 'The People'.