Tech Jobs and Apple: Every Bit As "Fun" As Pleasure Island?

theodp writes: On the eve of Apple's big Worldwide Developers Conference, Apple CEO Tim Cook said the lack of diversity in tech is 'our fault' — 'our' meaning the whole tech community. "I think in general we haven't done enough to reach out and show young women that it's cool to do it [tech] and how much fun it can be," Cook explained. Indeed, the WWDC scholarship winners shooting selfies with Cook at the San Francisco Four Seasons to celebrate their iPhone apps and other WWDC attendees looked to be having as much fun as, well, Pinocchio at Pleasure Island. But, as the NY Times recently pointed out, Cook can be guilty of overlooking inconvenient truths. Which here is that most young women (and men) wouldn't find it 'cool' or 'fun' to live with 8,000 co-workers in factory dormitories where they can be roused out of bed in the middle of the night by Apple for an emergency 12-hour shift to fit glass screens into beveled iPhone frames, although that too conjures up a scene from Pleasure Island.