(Your Job) Is a Video Game

arctother writes: UberDRIVE—Uber's simulation/video game/recruiting tool—is, at best, just a poor copy of a much more interesting video game – driving for Uber. The main innovation of Uber, and other smartphone-enabled "e-hailing" car services, is the insertion of a new interface into the human-to-human, on-the-street interactions between drivers and passengers. Uber attempts to transform the cab-driving and -riding experience through the deployment of an allegorithm: the productive joining of a framing narrative (or "allegory") and software-mediated control (or "algorithm"). Understanding how allegorithms shape experience will become more and more important as they are increasingly deployed with mobile interfaces to reshape and "augment" social interactions. "Ingress," you are already thinking; but you should really think of "Uber."

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3rd submission from the same blog

[WoOS]

This is the third submission of "arctother" pointing to "taxicabsubjects.blogspot.com". Taking the the frequency of posts on that blog into account, about every third post there is seemingly slashdot material. One wonders whose blog that is.