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Adblock Plus Reduces University's Network Traffic By 25 Percent

Posted by Soulskill on from the blocking-youtube-would-cut-the-other-75% dept.

Mickeycaskill writes: Simon Fraser University in British Columbia, Canada claims it cut 25% of its network traffic (40% of video traffic) by deploying Adblock Plus across its internal network. The study tested the ability of the Adblock Plus browser extension (PDF) in reducing IP traffic when installed in a large enterprise network environment, and found that huge amounts of data transfer were saved by blocking web-based advertisements and video trailers. The experiment was carried out over a period of six weeks. Disclaimer: the study was funded by Adblock Plus.

4 of 327 comments (clear)

  1. I don't know... by halivar · · Score: 3, Funny

    See, this one guy said I should use his custom HOSTS file to block this stuff...
    /duck
    /run

  2. Re:"the study was funded by Adblock Plus" by Ksevio · · Score: 3, Funny

    They give it away for free, but it's ad supported.

  3. Re:I believe it... by Demonoid-Penguin · · Score: 5, Funny

    I banned Powerpoint presentations. Saves huge amounts of time, and server space. I don't have figures to support it, but I strongly believe it raises moral and stops a decline in general intelligence.

  4. Trashy Celebrity Block by Kozar_The_Malignant · · Score: 3, Funny

    One of the great reasons to use Adblock Plus or equivalent is that you can write custom scripts in addition to the stock lists that it uses. All mention the Kardashians, Kanye West, and their ilk has vanished from my screens. Life is good.

    --
    Some mornings it's hardly worth chewing through the restraints to get out of bed.