Adblock Plus Reduces University's Network Traffic By 25 Percent

Posted by Soulskill on Friday July 10, 2015 @02:22AM from the blocking-youtube-would-cut-the-other-75% dept.

Mickeycaskill writes: Simon Fraser University in British Columbia, Canada claims it cut 25% of its network traffic (40% of video traffic) by deploying Adblock Plus across its internal network. The study tested the ability of the Adblock Plus browser extension (PDF) in reducing IP traffic when installed in a large enterprise network environment, and found that huge amounts of data transfer were saved by blocking web-based advertisements and video trailers. The experiment was carried out over a period of six weeks. Disclaimer: the study was funded by Adblock Plus.

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Re:I believe it... by Anonymous Coward · 2015-07-10 02:39 · Score: 5, Informative

We block advertising at the web proxy on our corporate network, and the savings is substantial, easily 25% when I look at the traffic reports/dashboards. Never mind protection from a malware vector, the improved browsing experience and network relief makes ad blocking a no brainer.