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Adblock Plus Reduces University's Network Traffic By 25 Percent

Posted by Soulskill on from the blocking-youtube-would-cut-the-other-75% dept.

Mickeycaskill writes: Simon Fraser University in British Columbia, Canada claims it cut 25% of its network traffic (40% of video traffic) by deploying Adblock Plus across its internal network. The study tested the ability of the Adblock Plus browser extension (PDF) in reducing IP traffic when installed in a large enterprise network environment, and found that huge amounts of data transfer were saved by blocking web-based advertisements and video trailers. The experiment was carried out over a period of six weeks. Disclaimer: the study was funded by Adblock Plus.

2 of 327 comments (clear)

  1. Irony is... by Dredd13 · · Score: 5, Interesting

    ... if you visit the first article linked in the story, while using AdBlock, you get a giant pop-up complaining about your doing so. :-)

  2. Re:I believe it... by amicusNYCL · · Score: 5, Interesting

    Local news sites have been some of the worst for me. I found one site that told my browser to keep downloading some resource from an ad network (no idea what it was) as long as the window was open, I just happened to have network tools open to see it. By the time I finished reading the story and closed the page the browser had downloaded tens of MB.

    --
    "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black