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Marvel Tweaks Their Superhero Film Formula With Ant-Man

An anonymous reader writes: Over the past decade, Marvel has been rolling out superhero film after superhero film. They've found a successful formula, and each of the last half-dozen films has brought in over a half-billion dollars in ticket revenue. Today they added to the franchise with Ant-Man, based on a superhero who can shrink himself to the size of an ant (while maintaining normal strength), and control insects. But where the spate of Avengers-related movies only occasionally interjected humor into their world-preserving plots, Ant-Man focuses more on being funny and simply entertaining. Reviews are generally positive, but not overwhelmingly so — Rotten Tomatoes has it at 79%, with a 91% audience score while Metacritic has it at 64/100, with an 8.4/10 user score. The LA Times calls it "playful." Vox has good and bad to say about Ant-Man, but notes that its failings are very common to Marvel's other films. Salon says, "...in its medium-stupid and mismanaged fashion it's not so awful." Wired posted the obligatory physics of Ant-Man article, as did FiveThirtyEight.

58 comments

  1. Bar is low by Anonymous Coward · · Score: 0, Insightful

    The latest Avenger lowered the bar enough for Ant-Man. Thankfully, I was able at the time to rinse Avengers off a few days later with Mad Max.

  2. As to be expected, by Anonymous Coward · · Score: 0

    They get a 100 on P.R.

  3. This isn't tech. This isn't stuff that matters. by Anonymous Coward · · Score: 0, Insightful

    What the hell happened to this site?

  4. They should just skip ahead to MANT by carlhaagen · · Score: 1

    HALF MAN, HALF ANT.

    1. Re:They should just skip ahead to MANT by Anonymous Coward · · Score: 0

      That is way better.... now I'm not as happy about it being named the way it is :(

    2. Re:They should just skip ahead to MANT by Anonymous Coward · · Score: 0

      "...If you could only listen to the man in you and put the insect aside..."

    3. Re:They should just skip ahead to MANT by wonkey_monkey · · Score: 1

      I prefer Mighty Mouse's ally, the bat who dresses up as a bat. Bat-Bat.

      --
      systemd is Roko's Basilisk.
    4. Re:They should just skip ahead to MANT by tepples · · Score: 1

      I prefer Mighty Mouse's ally, the bat who dresses up as a bat. Bat-Bat.

      How about a wombat that dresses as Batman and is idolized by Pit? Captain N called it Wombatman.

    5. Re:They should just skip ahead to MANT by samwichse · · Score: 1

      Galligator FTW!

  5. Sexist by turkeydance · · Score: 4, Funny

    Uncle-Woman.

  6. Ant-Man gets a movie... by Anonymous Coward · · Score: 0

    ...Alpha Flight doesn't.

    smh

    1. Re:Ant-Man gets a movie... by Culture20 · · Score: 1

      Ant-man (the title) is one of Marvel's oldest heroes. This is the new ant-man, so Alpha Flight pre-dates him by a bit, but Alpha Flight were introduced in X-Men, which might make them part of the X series of characters for movie ownership purposes.

  7. Re:This isn't tech. This isn't stuff that matters. by Pfhorrest · · Score: 4, Insightful

    Comic book movies are about as nerdy as it gets, so this definitely qualifies as "news for nerds".

    --
    -Forrest Cameranesi, Geek of all Trades
    "I am Sam. Sam I am. I do not like trolls, flames, or spam."
  8. Re:This isn't tech. This isn't stuff that matters. by thegarbz · · Score: 1

    What the hell happened to this site?

    It's ACs no longer know what being nerdy is about.

  9. You know what's passe? by Anonymous Coward · · Score: 0

    White self flagellation on nerd websites.
    "even if the idea of a likable and superpowered white guy feels a little rote by this point." /sigh.

    1. Re:You know what's passe? by Anonymous Coward · · Score: 0

      This is what happens when reasonable ideas are turned into nth degree mandates and propaganda.

      captcha: banned

  10. Don't worry by Anonymous Coward · · Score: 0

    Every sequel and remake will get darker in tone until it can be shot in black and grey with 2 handheld lights.
    After we hear about the anteaters from his childhood we will understand.

  11. Can we stop giving a damn about non-user scores? by Shadow+of+Eternity · · Score: 2, Insightful

    How many times have we seen this with everything from Ant-Man to the same issue in the other direction with Far Cry 2? "Critics" hate something because it doesn't pander to their agenda while people love it, or they fall over each other fellating it because it does pander to their agenda or they got paid while actual consumers despise it because it's crap.

    --
    A bullet may have your name on it but splash damage is addressed "To whom it may concern."
  12. its actually not bad by chewy_fruit_loop · · Score: 1

    just finished watching it, about an hour ago and its not half bad
    as per usual theres the bit after the headline stars credits and the bit right at the very end of the credits

    1. Re:its actually not bad by Anonymous Coward · · Score: 0

      For an entertaining summer superhero movie aimed at youth "Not crap" is a pretty good rating.

  13. Reviewers should be ignored after so many years. by Anonymous Coward · · Score: 0

    Reviewers should just be ignored after so many years. They have overly pretentious and high standards that no movie can ever meet.
    User ratings prove this pretty well.

    In other news, 4 of us just got back from seeing it, and it went down well with pretty much everyone in the cinema.
    All the humor they added in to it was well placed. The extreme action going in to the large reality scenes broke people out in laughter due to the sheer absurdity of it all and. The Thomas The Tank Engine scenes especially were great.
    This along with Guardians of the Galaxy were done really well and I hope they continue adding more of that sort of humor in to the rest of the series. It works so well with the universe of Marvel. It is sort of self-mocking in the right ways.

    And in the real world, just imagine how amazing it could be if we could manage to weaken the strong force.
    It sadly (at least, probably) wouldn't be as good as in the film since things would almost certainly retain the same physical mass, just be denser. So a tank would not be capable of being lifted in a keychain.
    Of course, that part is just theory. We don't know for sure. We might figure a way to negate mass from atoms one day if we figure out the Higgs Mechanism. That would make the ideas in the film a reality. To a point, there is still a pretty solid minimum size as far as we know, so shrinking anything beyond that will just make blackholes! Bad idea.

  14. Re:Can we stop giving a damn about non-user scores by thegarbz · · Score: 2

    Some people spend all day watching Fox-News, others try and catch every speciality program on NPR. The great thing about critic reviews is that it segregates two groups of movie goers, one who go for entertainment, and the other who demand something intelligent and unique from the experience.

    Having both allow people with different tastes to judge the same film, or people with common tastes to judge different films. For the linkes of Ant-Man and Jurassic World I followed the user scores. For the likes of the Pianist or Saving Private Ryan I follow the critics. The formula allows you to judge movies like this:

    Good Critical Review - Poor User Review : A likely Oscar nominee, a strange unique story, something that requires you to think.
    Poor Critical Review - Good User Review : Senseless action, comedy or general entertainment value. It won't make you question your life but it'll keep you happy.
    Poor Reviews from both : Usually not worth seeing unless it's for the B-Grade story, but even then some B-Grades attract good critical review for their B-ness.
    Great Reviews from both : A rare gem, entertaining and intelligent. Could be the kind of movie that sticks with you for a while.

    So no, keep the critical reviews coming. They represent an important component of the reviewing system.

  15. No they didn't by digitig · · Score: 1

    Marvel didn't tweak their superhero film format. When they found out Edgar Wright was trying to tweak their format they threw him off the movie. It was too late to pull it completely back into line, so some of Wright's humour is still there.

    --
    Quidnam Latine loqui modo coepi?
    1. Re:No they didn't by Anonymous Coward · · Score: 1

      Actually, it's not tweaked because Guardians of the Galaxy was the same way. So, this article is just too little, too late.

  16. Re:Can we stop giving a damn about non-user scores by turkeydance · · Score: 2

    the last one i paid to see by sitting in an actual theatre which got good reviews from both: Schindler 's List.

  17. Re:Can we stop giving a damn about non-user scores by Shadow+of+Eternity · · Score: 1

    No, they really don't. The whole point is that critic reviews are if anything incredibly shallow, essentially little more than hipsterish circlejerks.

    --
    A bullet may have your name on it but splash damage is addressed "To whom it may concern."
  18. Re:Can we stop giving a damn about non-user scores by Carewolf · · Score: 1

    No, they really don't. The whole point is that critic reviews are if anything incredibly shallow, essentially little more than hipsterish circlejerks.

    Well, to give the GP credit they are useful for people who want to be in on the circlejerk, and there seems to be a lot of those people.

  19. Re:Can we stop giving a damn about non-user scores by thegarbz · · Score: 1

    You got it. circlejerk. The critics grab a common theme and stick with it and exhibit an incredible amount of groupthink. The statistics that films which receive good critical review are more likely to receive an academy award is unquestionable.

    So what about my my comment was so wrong? Listening to the circlejerkers can give you an idea of what to expect from a movie, especially if you don't fit their mould of group think.

  20. Re:Can we stop giving a damn about non-user scores by ShanghaiBill · · Score: 2

    the last one i paid to see by sitting in an actual theatre which got good reviews from both: Schindler 's List.

    The last for me was Ex Machina. I think it got good user reviews because the trailer accurately depicted the film, so most people who wouldn't like it, didn't go see it, and the user reviews were skewed by selection bias. I thought it was a very good film, but my kids would not have liked it (they didn't see it).

  21. Re:Reviewers should be ignored after so many years by secretsquirel · · Score: 0

    I dunno, IIANP, but I watched a youtube video at a Holiday Inn express last night and most of the mass of a proton is due to the bound up energy, and only a small fraction due to the mass of the constituent particles. I'm gonna say 100% plausible.

  22. Shouldn't that be Ant Woman? by WillAffleckUW · · Score: 4, Funny

    I mean, unless he's a drone ... Although, given the actor, that might make sense.

    --
    -- Tigger warning: This post may contain tiggers! --
    1. Re:Shouldn't that be Ant Woman? by antdude · · Score: 1

      Ants don't have drones. Bees do. Did you mean male alates?

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    2. Re:Shouldn't that be Ant Woman? by Tanuki64 · · Score: 1

      Coming from Disney I really was surprised that it wasn't Ant Woman. And not black. And not lesbian.

  23. Re:Can we stop giving a damn about non-user scores by Anonymous Coward · · Score: 0, Offtopic

    New Mad Max had both and is worth seeing in a theatre.

  24. Re:Can we stop giving a damn about non-user scores by Anonymous Coward · · Score: 0

    What's worst than a circlejerk is a supposed 'critic' just summarizing the movie (including spoilers) in the review whether it's good or not. THAT'S fucking annoying and frankly they should get fired for that shit.

  25. Re:This isn't tech. This isn't stuff that matters. by Anonymous Coward · · Score: 0

    You're waiting for the Northstar and Living Lightning teamup movie, aren't you?

  26. Re:This isn't tech. This isn't stuff that matters. by Anonymous Coward · · Score: 0

    Don't worry, with all the political correctness out of hollywood and marvel, I'm sure you'll get your shit eating superhero faggot fetish satisfied. They already have tranny thor after all..

  27. Saw it, liked it by ArhcAngel · · Score: 1

    Ant Man does seem very different from the Marvel franchise. And to me that was a good thing. While the formula was still fundamentally unchanged the story was IMO compelling. The humor wasn't Paul Rudd over the top (OK a couple of places it is but they're mercifully brief) which is what I was fearing. It was more nervous tension humor which to me was balanced and complimentary to the story. The movie spends almost no time trying to explain the tech. Also a good thing. Action fans will get what they want but they will have to be patient because Marvel spends much of the movie developing the character's relationships. Had someone told me that prior to seeing it I might not have been so anxious to see it and yet I enjoyed that part as well. I went in expecting to be disappointed so I had set the bar pretty low. I emerged thoroughly entertained and looking forward to the sequel or next movie the character appears in (Hint: The post credit scene pretty much tells you what that might be)

    --
    "A person is smart. People are dumb, panicky dangerous animals and you know it." - K
    1. Re:Saw it, liked it by Gryle · · Score: 1

      I look forward to seeing Ant-Man pop up in sequels or cameos, if for no other reason than to show-case what an experienced Ant-Man could do with the suit. Some of the fight scenes gave brief flashes of how effective the suit could be, but the movie didn't explore it as well as I think it could have.

      The movie sacrificed something in pursuit of a punchline or a gag every five-to-ten minutes. It's like the movie was trying so hard to be tongue-in-cheek that it almost approached self-importance from the other end.

      Overall I agree that it was fun and entertaining, but it's definitely one of the weaker films in the Marvel franchise.

      --
      Only two things are infinite, the universe and human stupidity, and I'm not entirely sure about the universe - Einstein
    2. Re:Saw it, liked it by david_thornley · · Score: 1

      Ant-Man had a more interesting character than anybody else in a suit except maybe Tony Stark. It was different from other Marvel movies, but I thought it was good in a different way.

      The second treat scene (why we sat through all those credits) makes it clear that Ant-Man will be back, and suggests in what capacity. In Marvel fashion, it also hints at what will be going on in the next movie.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  28. Re:Can we stop giving a damn about non-user scores by epyT-R · · Score: 1, Troll

    The problem is still political. Movies pushing left wing 'progressive' agendas are given slavishly positive reviews by so-called 'critics', many of whom are blatantly obvious and open about their political views in their reviews. These movies often go on to win awards from organizations whose committees also suffer from 5th columns, creating a nice false consensus.

  29. Re:Can we stop giving a damn about non-user scores by Rockoon · · Score: 1

    The statistics that films which receive good critical review are more likely to receive an academy award is unquestionable.

    ..and meaningless.

    The academy awards is the very definition of circle jerk. Its hollywood giving hollywood accolades based on hollywood opinion.

    --
    "His name was James Damore."
  30. Re:This isn't tech. This isn't stuff that matters. by RespekMyAthorati · · Score: 1

    It stayed the same?

  31. Re: This isn't tech. This isn't stuff that matters by Anonymous Coward · · Score: 0

    Don't worry, some of us can still nerd it up without all the trolling. There's still good peeps out there if you can ignore the dicks :)

    Rock the comic book movie analysis all you like.

  32. Re: Can we stop giving a damn about non-user score by Anonymous Coward · · Score: 0

    This just in - Fox News is NOT news.

  33. Re: Can we stop giving a damn about non-user scor by Anonymous Coward · · Score: 0

    This just in neither are the other news channels.

  34. Re:Can we stop giving a damn about non-user scores by mjm1231 · · Score: 1

    The purpose of criticism is not to tell you whether you will like something or not. It may touch on this, but that is a side affect, not the main purpose. For a variety of reasons, movie reviews sometimes are about whether you will like the movie or not, and offer nothing in the way of criticism (in the traditional academic sense). Sometimes reviewers who combine both, sometimes in the same review. I can see how this can create confusion for the casual review reader, as you have to try to figure out when a review is offering criticism and when it is just a review.

    Movies made purely for entertainment often don't have anything worth critical appraisal, other than technical execution, which is why those sorts of movies often have poorer receptions from the critics than from the public. (Personally, I prefer a movie that has a bit more meat on the bone, and offers something to think about critically. I recall enjoying the first Avengers movie, but I can't recall a single thing that happened in it.)

    --
    Ideology: A tool used primarily to avoid the bother of thinking.
  35. Marvel's parent vs. Your Rights Online by tepples · · Score: 1

    Yet Marvel's parent company has been the biggest corporate proponent of copyright term extension. The civil libertarian press didn't call it the "Mickey Mouse Protection Act" for nothing. It's also a major proponent of laws to prohibit production of devices useful for circumventing digital restrictions management. So stories that portray Marvel in a positive light run counter to whatever slant Slashdot's "Your Rights Online" section is trying to show.

    1. Re:Marvel's parent vs. Your Rights Online by Gryle · · Score: 1

      Marvel was putting out decent movies before Disney bought them. Are we now supposed to shun Marvel in service to some higher ideology because we don't like Disney's approach to copyright?

      --
      Only two things are infinite, the universe and human stupidity, and I'm not entirely sure about the universe - Einstein
  36. Re:Can we stop giving a damn about non-user scores by Anonymous Coward · · Score: 0

    Movies made purely for entertainment often don't have anything worth critical appraisal, other than technical execution, which is why those sorts of movies often have poorer receptions from the critics than from the public. (Personally, I prefer a movie that has a bit more meat on the bone, and offers something to think about critically. I recall enjoying the first Avengers movie, but I can't recall a single thing that happened in it.)

    I hear this from time to time, but then the movies proffered as "having meat on the bone" are often just as shallow in different ways. Sometimes using meaningful-appearing imagery and sometimes exploiting tragedies from the common consciousness.

    There is a whole industry of critically-acclaimed movies whose essential nature is "Nazis were bad, filmed in low-saturation color"

  37. The Man from UNCLE by tepples · · Score: 1

    Uncle-Woman.

    No, that's a different film that comes out next month.

  38. Re:Can we stop giving a damn about non-user scores by thegarbz · · Score: 1

    Re-read my reply. The fact that a film qualifies for the circle jerk of the academy awards actually says a lot about it, and that is something you as the person reading reviews can use to determine if you want to see it or not.

    Now it could very well be that you have no idea how the circle jerking works, can't understand the group think, and have no idea what makes an academy award winning movie thus. Only then can you not gain some useful bit of knowledge about the movie from the review.

  39. Gamergate is ant-speak for "working mom" by tepples · · Score: 1

    Probably avoided making it a woman to avoid the possibility of comparisons to Gamergate.

  40. I cared so much... by Anonymous Coward · · Score: 0

    I cared so much I didn't know it was fucking out.

  41. I for one welcomed the comedy by steveha · · Score: 1

    Not every movie needs to be serious.

    Also, I loved the fact that the original Star Trek had some just plain funny episodes. My favorite episode was very serious ("The Doomsday Machine") but I was happy to watch the funny ones as well ("I, Mudd" and "The Trouble With Tribbles"). It was something I missed with Star Trek: The Next Generation... that show was so serious all the time.

    "The Trouble With Tribbles" was a masterpiece, in that it was primarily a comedy episode but there was an actual serious plot underneath, and both worked together. And IMHO the Ant Man movie worked the same way: it was almost pure comedy, but there was a serious plot. There was a big twist that had me actually concerned (oh no, it really would be bad if those particular guys got that particular bit of technology) but the comedy kept on coming.

    I'm not sure I will ever bother to watch Ant Man a second time, but I regard that as two hours enjoyably spent and I do recommend it. If you watch the trailers and it looks like fun, you will like it.

    --
    lf(1): it's like ls(1) but sorts filenames by extension, tersely