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Apple Patents Bank Account Balance Snooping Tech

An anonymous reader writes: Apple's latest patent filings shows that the company is looking into displaying advertising based on your available bank balance. If Apple moves forward with this type of technology it would be a complete 360 on its previous direction to not monetize everything they know about customers. Tim Cook has even said multiple times that companies are targeting consumers on multiple fronts and that he's completely against using customer information in this manner and it's not the kind of company he wants Apple to be.

12 of 133 comments (clear)

  1. 360 degrees is not what you think it is by Anonymous Coward · · Score: 5, Insightful

    Seriously.

    1. Re:360 degrees is not what you think it is by ShanghaiBill · · Score: 4, Interesting

      Companies patent stuff all the time, often as a defensive measure. Outrage should be reserved for what companies actually do. There is no indication that Apple is implementing this idea.

      Also, the actual patent, does not mention your "bank account", only your available credit.

    2. Re:360 degrees is not what you think it is by Ol+Olsoc · · Score: 4, Funny
      I checked out the patent.....

      Aaaaaaannnnd What the fuck?

      So to put it mildly, the article is 100 percent Bullshit, a fucking lie, yet will be held as gospel truth by Apple haters.

      This article needs taken down now, It is not factual, and the patent is for available credit, not bank account balance. there is a huie difference in both availability and ethics.

      Thank you Shanghai Bill, for exposing the truth in the increasingly clickbaitish and not at all concerned with actual truth, Slashdot.

      6 Weeks of shame on you Samzenpus. So were you lying, or just performing the worst fact checking since people made up shit ot get Pulitzer prizes?

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  2. Complete 360? by slickwillie · · Score: 3, Funny

    So they are back to where they started?

  3. Dogbert's Guide to Conversational Geometry by Geoffrey.landis · · Score: 4, Funny
    --
    http://www.geoffreylandis.com
    1. Re:Dogbert's Guide to Conversational Geometry by Ol+Olsoc · · Score: 3, Funny

      http://dilbert.com/strip/1992-...

      A quantum leap in 360 degree flips. I literally blew up when I read that. But I could care less

      --
      The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
    2. Re:Dogbert's Guide to Conversational Geometry by SJ · · Score: 3, Funny

      But I could care less

      That means you do care
      At least a little

  4. How can this be a patent? by SolarAxix · · Score: 5, Insightful

    From my perspective, there isn't anything truly innovative here. It's more like a business process that shouldn't be patentable. Banks already do some of this within their environments with targeted programs based on their customer's level of credit worthiness.

    What's so different between the banks and Apple? Whereas banks only do it based on certain marketing programs, Apple would/could be doing it at a transaction level instead. That being said, they are very similar in concepts.

    I think the bigger question is why can this be a patent?

    From a high-level perspective, it's just a bunch of APIs that are integrated together to get the job done. Put in another way, if someone decides to integrate a set of APIs together, can that be patentable? Should we start to have a patent lawyer on speed-dial if we link different APIs together? Maybe we need to submit patent applications for our new API mashups before someone else or a corporation does it.

  5. Re:Defensive versus Offensive Patents by NostalgiaForInfinity · · Score: 3, Funny

    Yeah, it's not like Apple has ever been litigious about "their" patents! Oh no, never!

  6. Re:If Apple owns the patent by Wowsers · · Score: 4, Insightful

    Why is it even idea even patentable? It invents nothing.

    --
    Take Nobody's Word For It.
  7. Available credit on a debit card by tepples · · Score: 3, Interesting

    the patent is for available credit, not bank account balance.

    I thought if you were to query "available credit" on a debit card, you'd get the balance of the checking account it draws from.

  8. George Orwell was wrong by Anonymous Coward · · Score: 3, Insightful

    Big Brother is not the government but just a Harvard MBA.