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Class Action Filed Against Sling Media

New submitter DewDude writes: In case you missed it; Sling Media has been forcing advertisements into video streams from Slingbox devices unless you pay for a client application, which is only an option for Apple, Android, and Windows 8 devices. The issue will now head to the courts, as two plaintiffs have filed a class action suit against Sling Media, claiming the company participated in 'bait-and-switch' tactics by charging users for the hardware, then monetizing the streaming of content. The suit notes that Sling does not own the rights to the programming into which they are inserting advertisements.

4 of 112 comments (clear)

  1. Sling me a kipper, I'll be back for breakfast by Nyder · · Score: 5, Interesting

    Guess it's going to be interesting to see if the court allows Sling box to insert advertising on streams it doesn't actually own or pay to have rebroadcast rights.

    If they are not broadcasting the original commercials and are adding their own into them, then it's sounds to me like that would be illegal. Wonder if this decision will have ramifications on how advertising is handled via hardware makers that are not content producers.

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    1. Re:Sling me a kipper, I'll be back for breakfast by DewDude · · Score: 5, Informative

      The difference here, as I'm sure I'll have to point out many more times to people; you purchase the hardware that digitizes and streams your cable box; so you're essentially also paying for the content you are watching, as well as the bandwidth, plus the electricity to run it. All Sling really does is run a server that keeps track of your IP address to make connecting easier for people who are technically savvy.

    2. Re:Sling me a kipper, I'll be back for breakfast by davester666 · · Score: 5, Funny

      No you thief. You didn't pay Sling for the box. You just paid for a license to use it.

      They deserve to track what you watch, rent your statistics to whomever wants access to them and to sell advertising for you to watch, because clearly you didn't pay nearly enough for an ad-free experience.

      So there.

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  2. It's been going on...for months by DewDude · · Score: 5, Interesting

    The ads started appearing back in like, November. It started out as a youtube-like ad in the browser client; which at the time was the only PC based way of watching the units. Then they started hard-coding them in to the new desktop application. At first, you had the option of skipping after so many seconds; but lately they've been advertisements between :30 and 2:30 that have no way of skipping them.

    They are not actually inserting advertisements in the video stream; but what they are doing is requiring you to watch one before it will begin playing your TV. As many pointed out Youtube does this; I also point out to people that I don't buy hardware to watch youtube; where as I've purchased a physical piece of hardware as well as subscribe to a TV service to utilize the hardware.

    To make matters worse; Sling has seemingly gone downhill in customer support. When you question the advertisements to them on social media, you don't get a response; you get silenced and banned from that social media page. If you talk about it on the forums; they will delete the posts. They're going to great lengths to not only hide the fact you will get advertisements from them in this manner; but even greater lengths of blatantly ignoring customers.

    The whole issue with this is they are in fact monetizing your viewing; which is the exact same thing Aereo got shut down over. I'm getting the feeling that they were taking the one judge stating Singbox is not retransmission in a manner they weren't supposed to; and decided to monetize every time you connect.

    I get that they have server maintenance to pay for; but it's not like they quit selling Slingboxes; and no one was actually complaining when it was an un-obtrusive banner ad displayed on the client plugin. But the fact they're basically making you watch an entire advertisement that does nothing but benefit them; so you can watch TV you pay for, on hardware they own; they've just taken the "evil corporate" route.