FTC Accuses LifeLock of False Advertising Again

An anonymous reader writes: You may remember LifeLock — it's the identity protection company whose CEO published his social security number and dared people to steal his identity. Predictably, 13 different people succeeded. LifeLock was later sued for deceptive marketing practices, and eventually settled with the U.S. Federal Trade Commission to the tune of $12 million. Part of that settlement, of course, required that they refrain from misrepresenting their services in the future. Now, the FTC is taking action against them again, saying they failed to live up to that promise. The FTC claims (PDF) LifeLock falsely advertised that it "protected consumers' sensitive data with the same high-level safeguards as financial institutions" and also failed build systems to protect the data they held.

Comments

Re:Many will say that this is bad advice but

[wonkey_monkey]

Back in 2000 the company I worked for "Accidentally"

Terrible name for a company.

Unless it's an emergency dentist. Chipped a tooth? Call Acci-dentally on 0800-OWMYMOUF