Researchers: Mobile Users Will Trade Data For Fun and Profit

itwbennett writes: Even as mobile users become more security and privacy conscious, researchers and other mobile data collectors still to collect user data in order to build products and services. The question: How to get users to give up that data? Researchers at the New Jersey Institute of Technology tested two incentives: gamification and micropayments. The test involved building a campus Wi-Fi coverage map using user data collected from student participants who either played a first-person shooter game or who were paid to complete certain tasks (e.g., taking photos). The game turned out to be a quick and efficient way to build the Wi-Fi coverage map. But data from the micropayments group was found to be "sometimes unreliable, and individuals were trying to trick the system into thinking they had accomplished tasks."

Comments

Been done

[LokiSteve]

Google calls it Ingress.