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Google Studies How Bad Interstitials Are On Mobile
An anonymous reader writes: A Google study of their own Google+ site and app found that 69% of visitors abandoned the page when presented with the app interstitial. Google said it was getting rid of them and asked others to do the same. TechCrunch reports: "It's worth noting that Google's study was small scale, since the company was only looking at how an interstitial promoting the Google+ social service native app performed (and we don't know how many people it surveyed). It may very well be the case that visitors really didn't want the Google+ app specifically — and that Google+ itself is skewing the data. (Sadly Google is not offering comparative stats with, say, the Gmail app interstitial, so we can but speculate.)"
Wikipedia tells me that interstitial is short for Interstitial cystitis or bladder pain syndrome.
That too would get me to abandon the website.
That, and they never go away unless you just get the app and never visit their site without it.
https://xkcd.com/1174/