Google Studies How Bad Interstitials Are On Mobile

An anonymous reader writes: A Google study of their own Google+ site and app found that 69% of visitors abandoned the page when presented with the app interstitial. Google said it was getting rid of them and asked others to do the same. TechCrunch reports: "It's worth noting that Google's study was small scale, since the company was only looking at how an interstitial promoting the Google+ social service native app performed (and we don't know how many people it surveyed). It may very well be the case that visitors really didn't want the Google+ app specifically — and that Google+ itself is skewing the data. (Sadly Google is not offering comparative stats with, say, the Gmail app interstitial, so we can but speculate.)"

Comments

Re:Same likely holds true...

[ganjadude]

thats not entirely true. some ads are welcome

I recent got a new car (well new to me) and one of the things i want to do is get fitted seat covers as the interior is an off white and i am....well a slob

so after looking for a few weeks i havent found anything that fits my needs (fitted, not leather or fake leather, and well made)

well I noticed some ads all of a sudden starting to show up for fitted car seats and eventually i found what i was looking for because of google ads

I will admit it is the first time ive found it useful, but when ads are done right, they are not a bad thing